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Business

Kasasa Changes The Face of Local Banking in Sycamore Bank

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Sycamore Bank Introduces Kasasa, a Striking Alternative to the Mega Bank Rollercoaster

Senatobia, MS, April 24, 2012 – Sycamore Bank (MEMBER FDIC) asks consumers, “Do you Kasasa?” as it becomes the first financial institution in north Mississippi to launch the country’s most innovative financial products.

Kasasa® is a new brand of free checking and savings accounts that pays consumers to use their account with what interests them most—high interest, cash back and automatic savings. These accounts, combined with the personal service that only community financial institutions can deliver, are offering residents a better checking account option than the mega bank experience.

“Consumers deserve to wake up to happier days of banking and leave behind the nightmare of mega bank fees and mistreatment. We are pleased to be the first in the north Mississippi area to offer these unique products,” said David Dowdle, President and CEO of Sycamore Bank. “Kasasa delivers what research shows people really want but believe they can’t have—great financial products with the personal service of a community based financial institution.”

Sycamore Bank is offering three Kasasa financial products, including Kasasa Cash?, Kasasa Cash Back™ and Kasasa Saver?. All Kasasa products are free, reward-based accounts, with no minimum balance to earn the rewards, no monthly service fee, free online banking and nationwide ATM fee refunds.

Kasasa Cash – A free checking account that rewards consumers with high interest for every month he or she qualifies.

Kasasa Cash Back – A free checking account that rewards account holders with major cash back on everyday debit card purchases, without points or category restrictions like the big guys. The cash back amount is based on how much consumers spend on each debit card.

Kasasa Saver – A free, high interest saver account linked to a Kasasa Cash checking account. The cash rewards, including the ATM fee refunds are automatically deposited into the Kasasa Saver account when the account holder qualifies. The balance in the Kasasa Saver account also earns a high rate of interest.

To receive the Kasasa account benefits, each monthly qualification cycle account holders are asked to do a few simple things like, receive monthly e-statements, access Kasasa 360® Money Management Tool (when available), and use a debit card a minimum number of times. If an account holder does not meet the qualifications in a given month, Sycamore Bank will alert the individual, who will be eligible the following month for the benefits.

“Extensive research has shown us that consumers would prefer to do business with community financial institutions, but feel they would lose access to products,” commented Ken Purvis, President – DeSoto County, Sycamore Bank. “Kasasa is opening people’s eyes to a new banking model where no sacrifices are necessary. It’s a win-win because account holders get innovative products and personalized service.”

In 2009, Kasasa was piloted in six other markets across the U.S. In just the first two months of offering Kasasa, participating community financial institutions reported growth rates upwards of 150% on new account openings and 372% in deposits at institutions focused on deposit growth.

Kasasa is being introduced with an aggressive, highly engaging marketing campaign. It comes to life through a fresh mix of eye-popping advertising, the likes of which exceed the typical mega bank’s high-budget programs. The ads feature America’s top slam poets www.kasasa.com/news-and-media/advertising riffing lyrical threads around the theme of “Do you Kasasa?”

Kasasa is distributed to Sycamore Bank from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide to help them win the war against the megabanks.

For more information on Kasasa accounts, consumers can visit www.sycamorebank.com or www.kasasa.com/sycamorebank.

Do you Kasasa?
Kasasa is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in their account holders by paying them to use their account with what interests them most—high interest, cash back, automatic savings, money to donate to charity or iTunes or Amazon.com downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit www.kasasa.com.    

Contact:
Katie Weathers
CSG PR
3225 East 2nd Avenue
Denver, CO 80206
(404) 791-8245
kweathers@csg-pr.com
http://www.csg-pr.com

Business

Kasasa Changes The Face of Local Banking in Maryland

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Money One FCU Introduces Kasasa, a Striking Alternative to the Megabank Rollercoaster

Largo, MD, April 02, 2012 – Money One FCU asks consumers, “Do you Kasasa?” as it becomes the first financial institution in Maryland to launch the country’s most innovative financial products.

Kasasa® is a new brand of free checking and savings accounts that pays consumers to use their account with what interests them most—high interest, automatic savings or digital downloads from iTunes® or Amazon.com. These accounts, combined with the personal service that only community financial institutions can deliver, are offering residents a better checking account option than the megabank experience.

“Consumers deserve to wake up to happier days of banking and leave behind the nightmare of megabank fees and mistreatment. We are pleased to be the first in Maryland to offer these unique products,” said Angela Harvey, Vice President of Marketing and Business Development at Money One FCU. “Kasasa delivers what research shows people really want but believe they can’t have—great financial products with the personal service of a community based financial institution.”

Money One FCU is offering three Kasasa financial products, including Kasasa Cash®, Kasasa Tunes® and Kasasa Saver®. All Kasasa products are free, reward-based accounts, with no minimum balance to get the rewards, no monthly service fees, online banking and nationwide ATM fee refunds.

* Kasasa Cash – A free checking account that pays high interest for every month the account holder qualifies.

* Kasasa Saver – A free, high interest saver account linked to a Kasasa Cash checking account. The interest and ATM fee refunds earned in the Kasasa Cash are automatically deposited into the Kasasa Saver account when the account holders qualify. The balance in the Kasasa Saver account also earns a high rate of interest.

* Kasasa Tunes – A checking account that rewards consumers with digital downloads from iTunes® or Amazon.com® when they qualify.

To receive the Kasasa account benefits, each monthly qualification cycle account holders are asked to do a few simple things like, receive an eStatement, access online banking, use a debit card a minimum number of times, and have an electronic transaction (such as direct deposit) post to their account. If an account holder does not meet the qualifications in a given month, Money One FCU will alert the individual, who will be eligible the following month for the benefits.

“Extensive research has shown us that consumers would prefer to do business with community financial institutions, but feel they would lose access to products,” continued Harvey. “Kasasa is opening people’s eyes to a new banking model where no sacrifices are necessary. It’s a win-win because account holders get innovative products and personalized service.”

In 2009, Kasasa was piloted in six other markets across the U.S. In just the first two months of offering Kasasa, participating community financial institutions reported growth rates upwards of 150% on new account openings and 372% in deposits at institutions focused on deposit growth.

Kasasa is being introduced with an aggressive, highly engaging marketing campaign. It comes to life through a fresh mix of eye-popping advertising, the likes of which exceed the typical megabank’s high-budget programs. The ads feature America’s top slam poets www.kasasa.com/news-and-media/advertising riffing lyrical threads around the theme of “Do you Kasasa?”

Kasasa is distributed to Money One FCU from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide to help them win the war against the megabanks.

For more information on Kasasa accounts, consumers can visit www.moneyonefcu.org or www.kasasa.com/moneyonefcu.

About Money One FCU:
Money One is a not-for-profit, full-service financial institution, formed in 1951, has over 12,000 members, over $100 million in assets and 44 employees. Money One is member owned and operated.  Its only reason for existence is to help people do better financially.

Do you Kasasa?
Kasasa® is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in their account holders by paying them to use their account with what interests them most—high interest, cash back, automatic savings, money to donate to charity or iTunes® or Amazon.com® downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit www.kasasa.com.    

Contact:
Katie Weathers
CSG PR
3225 East 2nd Avenue
Denver, CO 80206
(404) 791-8245
kweathers@csg-pr.com
http://www.csg-pr.com

Business

Emprise Bank and Kasasa Change the Face of Local Banking

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Offering Consumers a Better Banking Experience

Wichita, KS, February 15, 2012 – Emprise Bank asks consumers, “Do you Kasasa?” as it becomes the first financial institution in Wichita to launch the country’s most innovative financial products.

Kasasa® is a new brand of free checking and savings accounts that pays consumers to use their account with what interests them most—high interest or automatic savings. These accounts, combined with the personal service that only community financial institutions can deliver, are offering residents a better checking account option.

“Consumers deserve to wake up to happier days of banking. We are pleased to be the first in Wichita to offer these unique products,” said Teri Ginther, E.V.P. at Emprise Bank. “Kasasa delivers what research shows people really want but believe they can’t have—great financial products with the personal service of a community based financial institution.”

Emprise Bank is offering two Kasasa financial products, including Kasasa Cash® and Kasasa Saver®. All Kasasa products are free, reward-based accounts, with no minimum balance to get the rewards, no monthly service fees, online banking and nationwide ATM fee refunds.

Kasasa Cash – A free checking account that pays high interest for every month the account holder qualifies.

Kasasa Saver – A free, high interest saver account linked to a Kasasa Cash checking account. The interest and ATM fee refunds earned in the Kasasa Cash account are automatically deposited into the Kasasa Saver account when the consumers qualify. The balance in the Kasasa Saver account also earns a high rate of interest.

To receive the Kasasa account benefits, each monthly qualification cycle account holders are asked to do a few simple things like, receive an eStatement, use a debit card a minimum number of times, and have an electronic transaction (such as direct deposit) post and clear their account. If an account holder does not meet the qualifications in a given month, Emprise Bank will alert the individual, who will be eligible the following month for the benefits.

“Extensive research has shown us that consumers would prefer to do business with community financial institutions, but feel they would lose access to products,” continued Ginther.

“Kasasa is opening people’s eyes to a new banking model where no sacrifices are necessary. It’s a win-win because account holders get innovative products and personalized service.”

In 2009, Kasasa was piloted in six other markets across the U.S. In just the first two months of offering Kasasa, participating community financial institutions reported growth rates upwards of 150% on new account openings and 372% in deposits at institutions focused on deposit growth.

Kasasa is being introduced with an aggressive, highly engaging marketing campaign. It comes to life through a fresh mix of eye-popping advertising. The ads feature America’s top slam poets www.kasasa.com/news-and-media/advertising riffing lyrical threads around the theme of “Do you Kasasa?”

Kasasa is distributed to Emprise Bank from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide.

For more information on Kasasa accounts, consumers can visit www.emprisebank.com.

Do you Kasasa?
Kasasa® is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in their account holders by paying them to use their account with what interests them most—high interest, cash back, automatic savings, money to donate to charity or iTunes® or Amazon.com® downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit www.kasasa.com.    

Contact:
Katie Weathers
CSG PR
3225 East 2nd Avenue
Denver, CO 80206
(404) 791-8245
kweathers@csg-pr.com
http://www.csg-pr.com

Business

Capital Bank Introduces Kasasa, Changing Local Banking

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A Striking Alternative to the Mega Bank Rollercoaster

Fort Oglethorpe, GA, February 08, 2012 – Capital Bank asks consumers, “Do you Kasasa?” as it becomes the first financial institution in Georgia to launch the country’s most innovative financial products.

Kasasa® is a new brand of free checking and savings accounts that pays consumers to use their account with what interests them most—high interest or cash back. These accounts, combined with the personal service that only community financial institutions can deliver, are offering residents a better checking account option than the mega bank experience.

“Consumers deserve to wake up to happier days of banking and leave behind the nightmare of mega bank fees and mistreatment. We are pleased to be the first in Georgia to offer these unique products” said Dr, Joe Haskins, CEO at Capital Bank. “Kasasa delivers what research shows people really want but believe they can’t have—great financial products with the personal service of a community based financial institution.”

Capital Bank is offering two Kasasa financial products, including Kasasa Cash® and Kasasa Cash Back™. All Kasasa products are free, reward-based accounts, with no minimum balance to get the rewards, no monthly service fees, online banking and nationwide ATM fee refunds.

Kasasa Cash – A free checking account that pays high interest for every month the account holder qualifies.

Kasasa Cash Back – A free checking account that rewards account holders with major cash back on everyday debit card purchases, without points or category restrictions like the big guys. The cash back amount is based on how much consumers spend on each debit card transaction as well as their average daily balance.

To receive the Kasasa account benefits, each monthly qualification cycle account holders are asked to do a few simple things like, receive an eStatement, use a debit card a minimum number of times and have an electronic transaction (such as direct deposit) post and clear their account. If an account holder does not meet the qualifications in a given month, Capital Bank will alert the individual, who will be eligible the following month for the benefits.

“Extensive research has shown us that consumers would prefer to do business with community financial institutions, but feel they would lose access to products,” continued Dr. Haskins, “Kasasa is opening people’s eyes to a new banking model where no sacrifices are necessary. It’s a win-win because account holders get innovative products and personalized service.”

In 2009, Kasasa was piloted in six other markets across the U.S. In just the first two months of offering Kasasa, participating community financial institutions reported growth rates upwards of 150% on new account openings and 372% in deposits at institutions focused on deposit growth.

Kasasa is being introduced with an aggressive, highly engaging marketing campaign. It comes to life through a fresh mix of eye-popping advertising, the likes of which exceed the typical mega bank’s high-budget programs. The ads feature America’s top slam poets www.kasasa.com/news-and-media/advertising riffing lyrical threads around the theme of “Do you Kasasa?”

Kasasa is distributed to Capital Bank from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide to help them win the war against the megabanks.

For more information on Kasasa accounts, consumers can visit www.capitalbank-ga.com or www.kasasa/capitalbank.

Do you Kasasa?
Kasasa® is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in their account holders by paying them to use their account with what interests them most—high interest, cash back, automatic savings, money to donate to charity or iTunes® or Amazon.com downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit www.kasasa.com.

Contact:
Katie Weathers
CSG PR
3225 East 2nd Avenue
Denver, CO 80206
(404) 791-8245
kweathers@csg-pr.com
http://www.csg-pr.com

Business

Kasasa Changes the Face of Local Banking in Walton New York

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The National Bank of Delaware County Introduces Kasasa, a Striking Alternative to the Mega Bank Rollercoaster

Walton, NY, February 07, 2012 – The National Bank of Delaware County asks consumers, “Do you Kasasa?” as it becomes the first financial institution in the Delaware County area to launch the country’s most innovative financial products.

Kasasa® is a new brand of free checking and savings accounts that pays consumers to use their account with what interests them most—high interest, automatic savings or digital downloads from iTunes® or Amazon.com®. These accounts, combined with the personal service that only community financial institutions can deliver, are offering residents a better checking account option than the mega bank experience.

“Consumers deserve to wake up to happier days of banking and leave behind the nightmare of mega bank fees and mistreatment. We are pleased to offer these unique products,” said Laura Vail, Senior Vice President at The National Bank of Delaware County. “Kasasa delivers what research shows people really want but believe they can’t have—great financial products with the personal service of a community based financial institution.”

The National Bank of Delaware County is offering three Kasasa financial products, including Kasasa Cash®, Kasasa Saver® and Kasasa Tunes®. All Kasasa products are free, reward-based accounts, with no minimum balance to get the rewards, no monthly service fees, online banking and nationwide ATM fee refunds.

* Kasasa Cash – A free checking account that pays high interest for every month the account holder qualifies.

* Kasasa Saver – A free, high interest saver account linked to a Kasasa Cash checking account. The interest and ATM fee refunds earned in the Kasasa Cash account are automatically deposited into the Kasasa Saver account when the account holders qualify. The balance in the Kasasa Saver account also earns a high rate of interest.

* Kasasa Tunes – A checking account that rewards consumers with digital downloads from iTunes® or Amazon.com® when they qualify.

To receive the Kasasa account benefits, each monthly qualification cycle account holders are asked to do a few simple things like, receive an eStatement, access online banking, use a debit card a minimum number of times, and have an electronic transaction (such as direct deposit) post to their account. If an account holder does not meet the qualifications in a given month, The National Bank of Delaware County will alert the individual, who will be eligible the following month for the benefits.

“Extensive research has shown us that consumers would prefer to do business with community financial institutions, but feel they would lose access to products,” added Dawnette Hotaling, Senior Vice President at The National Bank of Delaware County. “Kasasa is opening people’s eyes to a new banking model where no sacrifices are necessary. It’s a win-win because account holders get innovative products and personalized service.”

In 2009, Kasasa was piloted in six other markets across the U.S. In just the first two months of offering Kasasa, participating community financial institutions reported growth rates upwards of 150% on new account openings and 372% in deposits at institutions focused on deposit growth.

Kasasa is being introduced with an aggressive, highly engaging marketing campaign. It comes to life through a fresh mix of eye-popping advertising, the likes of which exceed the typical mega bank’s high-budget programs. The ads feature America’s top slam poets www.kasasa.com/news-and-media/advertising riffing lyrical threads around the theme of “Do you Kasasa?”

Kasasa is distributed to The National Bank of Delaware County from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide to help them win the war against the megabanks.

For more information on Kasasa accounts, consumers can visit www.natbkdelco.com or www.kasasa/natbkdelco.

Do you Kasasa?
Kasasa® is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in their account holders by paying them to use their account with what interests them most—high interest, cash back, automatic savings, money to donate to charity or iTunes® or Amazon.com downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit www.kasasa.com.

Contact:
Katie Weathers
CSG PR
3225 East 2nd Avenue
Denver, CO 80206
(404) 791-8245
kweathers@csg-pr.com
http://www.csg-pr.com

Business

Waterman State Bank and Kasasa Changes the Face of Local Banking

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Waterman State Bank Introduces Kasasa, a Striking Alternative to the Mega Bank Rollercoaster

Waterman, IL, February 06, 2012 – Waterman State Bank asks consumers, “Do you Kasasa?” as it becomes the first financial institution in Waterman to launch the country’s most innovative financial products.

Kasasa® is a new brand of free checking and savings accounts that pays consumers to use their account with what interests them most—high interest or automatic savings. These accounts, combined with the personal service that only community financial institutions can deliver, are offering residents a better checking account option than the mega bank experience.

“Consumers deserve to wake up to happier days of banking and leave behind the nightmare of mega bank fees and mistreatment. We are pleased to be the first in Waterman to offer these unique products” said Steven Feith, CEO at Waterman State Bank. “Kasasa delivers what research shows people really want but believe they can’t have—great financial products with the personal service of a community based financial institution.”

Waterman State Bank is offering two Kasasa financial products, including Kasasa Cash® and Kasasa Saver®. All Kasasa products are free, reward-based accounts, with no minimum balance to get the rewards, no monthly service fees, online banking and nationwide ATM fee refunds.

* Kasasa Cash – A free checking account that pays high interest for every month the account holder qualifies.

* Kasasa Saver – A free, high interest saver account linked to a Kasasa Cash checking account. The interest and ATM fee refunds earned in the Kasasa Cash account are automatically deposited into the Kasasa Saver account when the account holders qualify. The balance in the Kasasa Saver account also earns a high rate of interest.

To receive the Kasasa account benefits, each monthly qualification cycle account holders are asked to do a few simple things like receive an eStatement, use a debit card a minimum number of times, and have an electronic transaction (such as direct deposit) post to their account. If an account holder does not meet the qualifications in a given month, Waterman State Bank will alert the individual, who will be eligible the following month for the benefits.

“Extensive research has shown us that consumers would prefer to do business with community financial institutions, but feel they would lose access to products,” continued Feith. “Kasasa is opening people’s eyes to a new banking model where no sacrifices are necessary. It’s a win-win because account holders get innovative products and personalized service.”

In 2009, Kasasa was piloted in six other markets across the U.S. In just the first two months of offering Kasasa, participating community financial institutions reported growth rates upwards of 150% on new account openings and 372% in deposits at institutions focused on deposit growth.

Kasasa is being introduced with an aggressive, highly engaging marketing campaign. It comes to life through a fresh mix of eye-popping advertising, the likes of which exceed the typical mega bank’s high-budget programs. The ads feature America’s top slam poets www.kasasa.com/news-and-media/advertising riffing lyrical threads around the theme of “Do you Kasasa?”

Kasasa is distributed to Waterman State Bank from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide to help them win the war against the megabanks.

For more information on Kasasa accounts, consumers can visit www.watermanbank.com or www.kasasa.com/watermanstatebank.

Do you Kasasa?
Kasasa® is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in their account holders by paying them to use their account with what interests them most—high interest, cash back, automatic savings, money to donate to charity or iTunes® or Amazon.com downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit www.kasasa.com .

Contact:
Katie Weathers
CSG PR
3225 East 2nd Avenue
Denver, CO 80206
(404) 791-8245
kweathers@csg-pr.com
http://www.csg-pr.com

Business

Kasasa Changes The Face of Local Banking in Faribault Minnesota

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1st United Bank Introduces Kasasa, a Striking Alternative to the Megabank Rollercoaster

Faribault, MN, February 06, 2012 – 1st United Bank asks consumers, “Do you Kasasa?” as it becomes the third financial institution in Minnesota to launch the country’s most innovative financial products.

Kasasa® is a new brand of free checking and savings accounts that pays consumers to use their account with what interests them most—high interest or automatic savings. These accounts, combined with the personal service that only community financial institutions can deliver, are offering residents a better checking account option than the megabank experience.

“Consumers deserve to wake up to happier days of banking and leave behind the nightmare of megabank fees and mistreatment. We are pleased to offer these unique products,” said Gene Buhr, President at 1st United Bank. “Kasasa delivers what research shows people really want but believe they can’t have—great financial products with the personal service of a community based financial institution.”

1st United Bank is offering two Kasasa financial products, including Kasasa Cash® and Kasasa Saver®. All Kasasa products are free, reward-based accounts, with no minimum balance to get the rewards, no monthly service fees, online banking and nationwide ATM fee refunds.

* Kasasa Cash – A free checking account that pays high interest for every month the account holder qualifies.

* Kasasa Saver – A free, high interest saver account linked to a Kasasa Cash checking account. The interest and ATM fee refunds earned in the Kasasa Cash are automatically deposited into the Kasasa Saver account when the account holders qualify. The balance in the Kasasa Saver account also earns a high rate of interest.

To receive the Kasasa account benefits, each monthly qualification cycle account holders are asked to do a few simple things like, receive an eStatement, use a debit card a minimum number of times, and have an electronic transaction (such as direct deposit) post and clear their account. If an account holder does not meet the qualifications in a given month, 1st United Bank will alert the individual, who will be eligible the following month for the benefits.

“Extensive research has shown us that consumers would prefer to do business with community financial institutions, but feel they would lose access to products,” continued Buhr. “Kasasa is opening people’s eyes to a new banking model where no sacrifices are necessary. It’s a win-win because account holders get innovative products and personalized service.”

In 2009, Kasasa was piloted in six other markets across the U.S. In just the first two months of offering Kasasa, participating community financial institutions reported growth rates upwards of 150% on new account openings and 372% in deposits at institutions focused on deposit growth.

Kasasa is being introduced with an aggressive, highly engaging marketing campaign. It comes to life through a fresh mix of eye-popping advertising, the likes of which exceed the typical megabank’s high-budget programs. The ads feature America’s top slam poets www.kasasa.com/news-and-media/advertising riffing lyrical threads around the theme of “Do you Kasasa?”

Kasasa is distributed to 1st United Bank from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide to help them win the war against the megabanks.

For more information on Kasasa accounts, consumers can visit www.1stunited.com or www.kasasa.com/1stunited.

Do you Kasasa?
Kasasa® is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in their account holders by paying them to use their account with what interests them most—high interest, cash back, automatic savings, money to donate to charity or iTunes® or Amazon.com downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit www.kasasa.com.    

Contact:
Katie Weathers
CSG PR
3225 East 2nd Avenue
Denver, CO 80206
(404) 791-8245
kweathers@csg-pr.com
http://www.csg-pr.com

Business

Kasasa Changes the Face of Local Banking in Anniston Alabama

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NobleBank and Trust Introduces Kasasa, a Striking Alternative to the Megabank Rollercoaster

Anniston, AL, January 24, 2012 – NobleBank and Trust asks consumers, “Do you Kasasa?” as it becomes the first financial institution in Anniston to launch the country’s most innovative financial products.

Kasasa® is a new brand of free checking and savings accounts that pays consumers to use their account with what interests them most—high interest, automatic savings, or digital downloads from iTunes® or Amazon.com®. These accounts, combined with the personal service that only community financial institutions can deliver, are offering residents a better checking account option than the megabank experience.

“Consumers deserve to wake up to happier days of banking and leave behind the nightmare of megabank fees and mistreatment. We are pleased to be one of two financial institutions in Alabama to offer these unique products,” said Anthony Humphries, president & CEO at NobleBank and Trust. “Kasasa delivers what research shows people really want but believe they can’t have—great financial products with the personal service of a community based financial institution.”

NobleBank and Trust is offering three Kasasa financial products, including Kasasa Cash®, Kasasa Saver®, and Kasasa Tunes®. All Kasasa products are free, reward-based accounts, with no minimum balance to get the rewards, no monthly service fees, online banking and nationwide ATM fee refunds.

Kasasa Cash – A free checking account that pays high interest for every month the account holder qualifies.

Kasasa Saver – A free, high interest saver account linked to a Kasasa Cash checking account. The interest and ATM fee refunds earned in the Kasasa Cash account are automatically deposited into the Kasasa Saver account when the account holder qualifies. The balance in the Kasasa Saver account also earns a high rate of interest.

Kasasa Tunes – A checking account that rewards consumers with digital downloads from iTunes® or Amazon.com® when they qualify.

To receive the Kasasa account benefits, each monthly qualification cycle account holders are asked to do a few simple things like, receive an eStatement, access online banking, use a debit card a minimum number of times, and have an electronic transaction (such as direct deposit) post and clear their account. If an account holder does not meet the qualifications in a given month, NobleBank and Trust will alert the individual, who will be eligible the following month for the benefits.

“Extensive research has shown us that consumers would prefer to do business with community financial institutions, but feel they would lose access to products,” continued Humphries.

“Kasasa is opening people’s eyes to a new banking model where no sacrifices are necessary. It’s a win-win because account holders get innovative products and personalized service.”

In 2009, Kasasa was piloted in six other markets across the U.S. In just the first two months of offering Kasasa, participating community financial institutions reported growth rates upwards of 150% on new account openings and 372% in deposits at institutions focused on deposit growth.

Kasasa is being introduced with an aggressive, highly engaging marketing campaign. It comes to life through a fresh mix of eye-popping advertising, the likes of which exceed the typical megabank’s high-budget programs. The ads feature America’s top slam poets www.kasasa.com/news-and-media/advertising riffing lyrical threads around the theme of “Do you Kasasa?”

Kasasa is distributed to NobleBank and Trust from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide to help them win the war against the megabanks.

For more information on Kasasa accounts, consumers can visit www.noblebank.com or www.kasasa.com/noblebanktrust.

Do you Kasasa?
Kasasa® is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in their account holders by paying them to use their account with what interests them most—high interest, cash back, automatic savings, money to donate to charity or iTunes® or Amazon.com® downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit www.kasasa.com.

About NobleBank and Trust
NobleBank and Trust, a community bank serving Calhoun County and the surrounding areas, was founded in October 2005 on the principles of personal relationships, trust, service and integrity. The bank has grown to over $165 million in assets by offering quality banking products complemented by the latest technology available. NobleBank and Trust has four locations – 1509 Quintard Avenue in Anniston, 646 Valley Cub Drive in Alexandria, 1868 Highway 78 East in Oxford and 100 South Main Street in Piedmont. For more information please visit www.noblebank.com or call 256-741-1800.

Contact:
Katie Weathers
CSG PR
3225 East 2nd Avenue
Denver, CO 80206
(404) 791-8245
kweathers@csg-pr.com
http://www.csg-pr.com