LOS ANGELES (May 5, 2011) – Mother’s Day marks the 5 th birthday of BabyFirstTV, the global TV network designed for babies and parents. Since its launch in 2006, the network has grown to become a multi-platform media company with family-friendly content extending beyond the TV to mobile devices and the internet.

BabyFirstTV.com, the latest product stemming from the media company, is a colorful, interactive website that combines over 400 videos, games and activities all designed specifically for toddlers. Created by early childhood development experts, the website is commercial-free and full of fun ways for parents and children to interact together – online. Families around the world can use BabyFirstTV.com completely for free this Mother’s Day weekend, May 6-9.

“Our fifth anniversary, is a great opportunity to thank the millions of moms and dads around the globes, that have followed us, and have become part of the BabyFirst family,” said co-founder, Sharon Rechter.

“To celebrate the unique bond between children and their parents, we have made the BabyFirstTV.com subscription service free for parents and toddlers to play, explore and discover together.”

Outside the Mother’s Day free trial weekend, BabyFirstTV.com is available as a subscription-based service for $3.99 a month or an annual fee of $19.99 (which includes two free BabyFirstTV DVDs). Existing BabyFirstTV channel subscribers pay only $1.99 per month.

About BabyFirstTV:

BabyFirstTV is a commercial–free, 24/7 network for young children and their parents.  Working closely with an extensive network of renowned authorities in every area of early childhood psychology and education, BabyFirstTV is a trusted, age-appropriate network throughout the world. BabyFirstTV is currently available to more than 50 million households in 35 countries including the top five U.S. satellite and cable operators. BabyFirstTV is included in the basic package on Dish Network and available as a premium service via DIRECTV, Time-Warner, Comcast and Charter. BabyFirstTV is committed to creating a commercial-free, nurturing and interactive environment by offering an ever-changing lineup of quality content.  For more info: www.babyfirsttv.com.

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