Carrentals.co.uk, the leading car hire comparison website which helps people book cheap hire from up to 50 top providers, announces its sixth ever ‘Road Sense’ campaign. The campaign, in partnership with road safety charity Brake, seeks to raise awareness of motoring safety issues among drivers of all ages.

The annual Road Sense campaign focuses on a key element of motoring, with this year seeing the initiative being consistent checks on tyres, brakes and engine as the winter weather sets in. Carrentals.co.uk and Brake are calling on motorists to get these vital checks carried out no matter what the impact on their household budget.

Gareth Robinson, Managing Director of Carrentals.co.uk, comments: “We are calling on drivers around the UK to be aware of the need for getting brakes and tyres checked regularly, particularly as the UK’s roads turn icier. This is the way to reduce the number of avoidable accidents on Britain’s motorways and roads throughout the winter.”

Brake is the UK’s leading road safety charity and has said recently that more UK youngsters die in car crashes today than die by any other means. Many accidents are caused by driving too fast and reckless overtaking, with one out of every four fatal accidents on UK roads involving someone aged below the age of 25.

“We are proud to work with organisations like Brake on our Road Sense campaigns,” Gareth continued. “Motorists would be wise to pay attention to the words of Brake since they really know their subject. We all need to pull together to improve the situation and lower the amount of serious accidents.”

Katie Shephard, director at Brake, says: “We enjoy working with companies like Carrentals.co.uk who seek to push the road safety agenda through initiatives Road Sense. Throughout this year’s Road Safety Week we at Brake want young people to become increasingly aware of the importance of driving sensibly and to ‘have a heart at the wheel’.”

The Carrentals.co.uk Road Sense site offers road safety advice as well as new offers, including discounts on winter clothing and reflective gear for children and adults from Outdoor Look and BrightKidz.

Carrentals.co.uk is the leading car hire comparison site comparing prices in over 15,000 locations worldwide including France, Spain and car hire in Ireland, with pick up locations including car hire in Dublin, Cork and Shannon.

For more road safety information, offers and advice visit carrentals.co.uk/roadsense2011

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