Four Premier Hispanic Organizations Join Partnership to Demonstrate their Commitment to Developing Latina Leaders

Los Angeles, CA, May 04, 2012 – The Women’s Institute of Negotiation, led by Founder and CEO Dr. Yasmin Davidds, in partnership with the USC Marshall School of Business and sponsored by Bank of the West, successfully launched THE LATINA NEGOTIATION INITIATIVE. The Initiative launched its program on April 25-27, 2012 and was hosted by USC Marshall’s School of Business at the University of Southern California [USC]. The program trained 25 Latina leaders in the art and skill of negotiating for effective leadership and success. The curriculum of the Latina Negotiation Initiative is designed to address negotiation in the context of leadership – transitioning to a position of leadership and authority requires Latinas to effectively negotiate the conditions for success and the Latina Negotiation Initiative is the only program of its kind to focus on helping to prepare Latina leaders to succeed.

Four Hispanic nonprofit organizations participated in helping launch the LATINA NEGOTIATION INITIATIVE: National Society of Hispanic MBA’s-OC, Hispanas Organized for Political Equality, Women of the Association of Professional Latinos in Finance and Accounting-OC and the Society of Hispanic Professional Engineers-LA.

A study previously conducted by the Women’s Institute of Negotiation found that out of 250 professional Latinas surveyed, 97% said their greatest fear is not knowing “How to Ask” for what they want, 92% feared that when they do negotiate, that they may be asking for too much and, almost 90% feared they might be perceived as “too aggressive”. Dr. Davidds, with an extensive training and coaching background, believes that providing focused training in teaching Latinas to have the confidence to ask without fear of being perceived as “too aggressive,” is critical to the development of successful Latina leaders of the future.

Dr. Davidds states, “Latinas seeking to establish themselves in executive or leadership roles must negotiate their way through a number of obstacles and challenges that their male colleagues often bypass. Today’s Latina leaders must be equipped with more than just a traditional leadership skill set; they must be able to negotiate in complex, multi-party situations where relationships are of the utmost importance and substance cannot be sacrificed. With the support of our sponsors and partnering Hispanic organizations, I believe the Women’s Institute of Negotiation training has begun to make a difference. We hope that the Latina Negotiation Initiative will continue to grow and evolve as Latinas transition upwards into more powerful leadership roles. We are appreciative and proud that the USC Marshall School of Business and Bank of the West committed resources to spearhead this initiative, recognizing the contributions and value that such a program will yield in the community and the workplace.”

Keith Vaughn, Assistant Dean, MBA Admissions, USC Marshall School of Business states, “The USC Marshall School of Business believes it is imperative that we seek to strengthen our relationship with the fastest growing segment of the US population, the Latino community in California. Our partnership with the Women’s Institute of Negotiation is evidence of our desire to help grow and educate women in business education. Along with Forte and the Consortium for Graduate Study in Management, the USC Marshall MBA program actively engages Latinas to support their success in both corporate and entrepreneurial endeavors.
For more information on the Women’s Institute of Negotiation and its public and private training, please visit www.womensinstituteofnegotiation.com.

Women’s Institute of Negotiation

The Women’s Institute of Negotiation is the only professional development organization in the United States specializing in public and private negotiation training exclusively for women. The Institute’s curriculum, developed by women empowerment and negotiation expert Dr. Yasmin Davidds, consists of 70% experiential hands-on training in real-world negotiations. The mission of The Women’s Institute of Negotiation is to empower women to ask for what they want and provide them with the tools, strategies and techniques to do so effectively.

Dr. Yasmin Davidds, PSY.D, M.C.C.
Dr. Yasmin Davidds is an international bestselling author, women’s empowerment and negotiation specialist and CEO and founder of the Women’s Institute of Negotiation. As one of the top leading female negotiation experts in the U.S. and Latin America, Dr. Davidds has trained and consulted thousands of corporate leaders in over 200 blue chip companies throughout 22 countries in the art and skill of negotiation. Her clients include companies such as Proctor and Gamble, Mattel Inc., General Electric, Wal-mart, Coca Cola, American Express, Johnson and Johnson, Microsoft and Apple among many others

USC Marshall School of Business
The USC Marshall School of Business is dedicated to the improvement of business practices through a global and entrepreneurial perspective that embraces new areas of specialization and technological advances. U.S. News and World Report ranks the school in the top 10 nationwide for accounting, entrepreneurship, international business, and the M.B.A., M.B.A. PM and EMBA programs. With an emphasis on entrepreneurship and innovation, collaborative research and social responsibility, the USC Marshall School of Business is ideally positioned to address the challenges of a rapidly changing business environment.

Contact:
Loreena Garcia
Program Assistant
Women’s Institute of Negotiation
5042 Wilshire Blvd #17102
Los Angeles, CA 90036
(866) 857-9879
lgarcia@womensinstituteofnegotiation.com
http://www.womennegotiationinstitute.com