Tag Archives: bookie

Internet & Online, Software, Sports

PayPerHead Set to Begin $3 Per Head Until Super Bowl Promo

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San Jose, Costa Rica, 2021-Jun-28 — /REAL TIME PRESS RELEASE/ — Sportsbook software company PayPerHead is about to release its most extended promotion of the year. The company’s Super Bowl Promo begins in July and lasts until the 2022 NFL Championship.

The National Football League has added an extra game this season, pushing both the playoffs and the 2022 Super Bowl forward by a week. First scheduled for February 6, 2022, Super Bowl LVI now happens on February 13.

Per a University of Villanova study, 93% of U.S.-based sports bettors are interested in betting on the NFL. The same report said that 13% of American adults, or 33.2 million, said they planned on making a bet on an NFL game during the 2020 season.

The study also stated that 34% of American adults planned on making NFL wagers through an online sportsbook. The study estimates total non-recorded sports betting revenue at $70 billion per year.

PayPerHead product manager Nate Johnson said internal research is in line with the Villanova study. “The study said 69% of core sports bettors are male while most are between the ages of 23 through 34. Our agents have told me their players love the NFL and, yes, most are male and fit into the study’s age demographic.”

When asked why such a long promotion, Johnson said that wasn’t the plan. “Heading into 2021, we thought we might revert to our normal promotion schedule. We offered agents the $3 per head until Super Bowl promo in 2020 to help bookie software agents get by during the pandemic. It was such a success in 2020, though, that we decided to run it again this year.”

Johnson said the company has an advantage in the industry due to its proprietary software. “We use our software, which means we can integrate with third-party platforms much easier than other organizations.”

“Also, we only provide software. We don’t double as a sportsbook, which means bookie agents mustn’t worry about us stealing their players,” he said.

Johnson added that PayPerHead doesn’t hold back during their promotions even if it lasts for more than half a year. “When agents sign-up for the $3 per head until Super Bowl Promo, they can offer all add-on platforms, including Premium Props, the Premium Gaming platform with 3D options, and Live+. They can also use the Agent Payment Solution where they and players can deposit online into their accounts.”

“We want to develop long-lasting relationships. We’ve been around since 1997. So we know what it takes to run a successful, individually owned, online sportsbook. All we care about is helping bookies make money and run successful sportsbook companies,” Johnson said.

About PayPerHead:
Founded in 1997, PayPerHead is the leading choice for serious bookies. The company’s Agent Payment Solution (APS) is the only platform in the PPH sportsbook industry that allows for online collections and payments. Bookies can offer their players a racebook, a digital casino, a sportsbook with over 80+ leagues, and an in-game betting platform. The option exists for bookmakers to add a Premium Gaming platform, Premium Live Dealer, Premium Player Props, and the Live+ betting platform with game trackers and video streams. PayPerHead also has a best-in-industry referral program so agents can add to their profitability. The company prides itself on providing industry-leading, top-class customer service with over 20 years of experience.

For more information, visit https://payperhead.com or contact:
sales@247servicenow.com
1-800-605-4767

Entertainment, Internet & Online, Software, Sports

PayPerHead Agents Ready for NBA & NHL Playoffs Revenue Boost

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San Jose, Costa Rica, 2021-May-17 — /REAL TIME PRESS RELEASE/ — For PayPerHead agents, two of the most important events on the sports calendar happen in spring. The NBA Playoffs and NHL Playoffs both start in the second half of May.

Yearly, Major League Baseball, National Basketball Association, and National Hockey League sports betting generates $50 million to $80 million. Last August, when the NHL Playoffs and NBA Playoffs in Orlando happened simultaneously, U.S. sports bettors wagered a record $2.1 billion.

The August 2020 total was a 90.2% increase from August 2019. Recorded U.S. sports betting handle broke the August 2020 record in October, when American sports handicappers bet more than $3 billion for the first time.

Sports betting revenue information never provides a complete picture. PayPerHead agents don’t release betting revenue stats, which means statisticians underreport total sports wagering information. Agents are excited about a typical NHL Stanley Cup Playoffs and NBA Playoffs.

The National Basketball Association finished their 2019-2020 NBA Season at Disney World in Orlando. The National Hockey League finished their season in two Canadian cities, Edmonton and Toronto. Although both leagues had exciting finishes, the Tampa Bay Lightning beat the Dallas Stars to win the Stanley Cup, and the Los Angeles Lakers defeated the Miami Heat to win the NBA Finals, neither league produced the same television ratings as they did in the past.

Per Nate Johnson, PayPerHead’s Product Manager, that could be because of new viewing avenues. “We offer video streams via our Live+ platform,” Johnson said. With Live+, agents can also offer players game trackers. The in-game betting platform allows players to watch, check out stats, and wager on games while they happen.

PayPerHead also has a Premium Props platform where players can bet on star performances. Johnson said that sports bettors could wager on how many points a player like Kevin Durant or James Harden scores in a game during the NBA Playoffs.

Johnson added that PayPerHead designs digital platforms to boost action. “Premium Gaming has the latest 3D options, we provide two live dealer platforms for agent flexibility, and agents and players can use multiple options to deposit into their accounts via the Agent Payment Solution.”

“During promotions or trials, agents can use all prime platforms for free. We expect all agents, but especially newer agents, to see a big boost in action during the NBA Playoffs and NHL Playoffs,” he said.

About PayPerHead:
Founded in 1997, PayPerHead is the leading choice for serious bookies. The company’s Agent Payment Solution (APS) is the only platform in the PPH sportsbook industry that allows for online collections and payments. Bookies can offer their players a racebook, a digital casino, a sportsbook with over 80+ leagues, and an in-game betting platform. The option exists for bookmakers to add a Premium Gaming platform, Premium Live Dealer, Premium Player Props, and the Live+ betting platform with game trackers and video streams. PayPerHead also has a best-in-industry referral program so agents can add to their profitability. The company prides itself on providing industry-leading, top-class customer service with over 20 years of experience.

For more information, visit https://payperhead.com or contact:
sales@247servicenow.com
1-800-605-4767

Logo:

PayPerHead logo

 

Entertainment, Internet & Online, Software, Sports

PayPerHead Agents Expect 2021 Triple Crown Revenue Bounce Back

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San Jose, Costa Rica, 2021-Apr-28 — /REAL TIME PRESS RELEASE/ — Because of the pandemic, the handle on the 2020 Kentucky Derby dropped significantly from the previous year. Handle on America’s signature horse race fell 49.8% from 2019. Churchill Downs didn’t run the race until September 5, four months after Derby’s traditional race day on the first Saturday in May.

PayPerHead agents are hopeful the 2021 Triple Crown results in a racebook revenue bounce back. The 2019 Kentucky Derby set a record handle of $165.5 million. 2019’s handle was 10% higher than 2018’s $149.9 million, which had been the previous record.

This year’s race lost star power after winter book favorite Life Is Good became injured. But Essential Quality is undefeated, owned by Godolphin, and trained by Brad Cox, who has ranked in the top ten in wins and earnings in the past four years.

The 2020 Breeders’ Cup Juvenile winner won’t be the only undefeated horse in the race. Rock Your World, who won the Grade 1 Santa Anita Derby, has victories over grass and dirt. Known Agenda, the Florida Derby winner, and Hot Rod Charlie, who won the Louisiana Derby, will also enter.

Although three races comprise the Triple Crown, for agents, the Kentucky Derby is the most important. Per Nate Johnson, PayPerHead’s product development manager, the Derby attracts more betting action than any other thoroughbred event.

“The Kentucky Derby may be the most popular horse race in the world. In 2019, Japan saw $4.1 million wagered on the Derby. It’s also the one race that should produce action for almost all of our agents,” Johnson said.

PayPerHead agents see most revenue from the sportsbook, live in-game betting platform, and products like the digital casino and live dealer. Johnson said few agents rely on horse racing revenue but that all see horse racing action on the Kentucky Derby and Preakness Stakes.

When asked about betting action on the Belmont, Johnson said it was hit or miss. “Everyone wants to see if the Derby winner can take the Preakness. If there’s a Triple Crown at stake, the same horse won both the Kentucky Derby and Preakness, the Belmont could attract more action for our agents than the Derby.”

Johnson added, “Our agents count on the Kentucky Derby for racebook revenue followed by the Preakness. If different horses win the Derby and Preakness, the Belmont becomes just another horse race.”

About PayPerHead:
Founded in 1997, PayPerHead is the leading choice for serious bookies. The company’s Agent Payment Solution (APS) is the only platform in the PPH sportsbook industry that allows for online collections and payments. Bookies can offer their players a racebook, a digital casino, a sportsbook with over 80+ leagues, and an in-game betting platform. The option exists for bookmakers to add a Premium Casino, Premium Live Dealer, Premium Player Props, and the Live+ betting platform with game trackers and video streams. PayPerHead also has a best-in-industry referral program so agents can add to their profitability. The company prides itself on providing industry-leading, top-class customer service with over 20 years of experience.

For more information, visit https://payperhead.com or contact:
sales@247servicenow.com
1-800-605-4767

Logo:

PayPerHead logo

 

Entertainment, Internet & Online, Software, Sports

2021 NFL Draft Should Break 2020’s Record Betting Handle

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San Jose, Costa Rica, 2021-Apr-06 — /REAL TIME PRESS RELEASE/ — Due to the coronavirus pandemic, 2020 saw the most wagering dollars flow to the NFL Draft than in the draft’s history. Because of this year’s pool of college players, per head agents, those who offer free betting software, expect handle to significantly increase on the draft’s first round on Thursday, April 29.

Sports bettors wagered $20 million on last year’s draft. The $20 million represents the money Vegas sportsbooks and other U.S.-based sportsbooks accepted. Offshore companies and local bookies don’t release wagering handle stats. The overall number from betting on the 2020 NFL Draft may have eclipsed $50 million.

The first player chosen in 2020, Joe Burrow, had won the Heisman Trophy. The Cincinnati Bengals drafted Burrow first. Ohio State player Chase Young went second to the Washington Football Team, and Young’s teammate, Buckeyes’ cornerback Jeff Okudah, went third to the Detroit Lions. A quarterback going first followed by a couple of defensive players is typical for the NFL Draft. Quarterbacks going with the first three picks in the draft has never happened.

2021 is unique because most analysts believe the Jacksonville Jaguars, New York Jets, and San Francisco 49ers, the teams with the first three picks, draft quarterbacks. The 49ers moved to third specifically to take a quarterback. The Jaguars have said they will draft Clemson signal-caller Trevor Lawrence. The Jets said they would take BYU QB Zach Wilson. The odds on Lawrence and Wilson are so low that most draft handicappers won’t bet on either option. What the 49ers do with the third pick is where it gets interesting.

The latest rumor is that San Francisco coach Kyle Shanahan wants Alabama quarterback Mac Jones. Before the 49ers moved up in the draft, many experts had Jones not going before pick 8 when the Carolina Panthers make their choice.

Agents don’t care so much about odds because, as one might expect, getting NFL Draft picks right is tricky. Each college football athlete represents a different betting option. Choosing who goes third, fourth, fifth, and so on correctly is close to impossible.

PayPerHead Product Manager Nate Johnson said that the company’s clients could offer betting on the NFL Draft for the first time. “Last year, we added a Premium Props platform to our offerings. Our agents can now provide betting options on the NFL Draft.”

Johnson said the props platform is a big hit. “Players love it because they don’t have to search for quarter and halftime lines. The NFL Draft is unique because it’s a single event. But most prop players like to bet on halftime and quarter lines.” Players also like to bet on individual sports star performances. “Agents should see a big uptick starting April 1. MLB started on the first, and baseball is tailor-made for prop betting,” Johnson said.

Johnson added that sports bettors love to wager on how many strikeouts pitchers get and how many hits, runs, and home runs batters account for in single games. “Our agents are excited about both the NFL Draft and the MLB Season. Most agents have seen at least a 15% rise in action after adding Premium Props. That rise could eclipse 20%, or even 25% once players get into baseball.”

About PayPerHead:
Founded in 1997, PayPerHead is the leading choice for serious bookies. The company’s Agent Payment Solution (APS) is the only platform in the PPH sportsbook industry that allows for online collections and payments. Bookies can offer their players a racebook, a digital casino, a sportsbook with over 80+ leagues, and an in-game betting platform. The option exists for bookmakers to add a Premium Casino, Premium Live Dealer, Premium Player Props, and the Live+ betting platform with game trackers and video streams. PayPerHead also has a best-in-industry referral program so agents can add to their profitability. The company prides itself on providing industry-leading, top-class customer service with over 20 years of experience.

For more information, visit https://payperhead.com or contact:
sales@247servicenow.com
1-800-605-4767

Entertainment, Internet & Online, Software, Sports

Bookies Expect the 2021 MLB Season to Drive Big Betting Action

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San Jose, Costa Rica, 2021-Mar-23 — /REAL TIME PRESS RELEASE/ — Like almost every sports league based in the U.S., the coronavirus pandemic affected baseball. MLB teams played a 60-game regular season in 2020, which is why American bookies are thrilled that on April 1, Major League Baseball begins a typical 162-game regular season.

In most MLB Seasons, U.S. sports bettors wager around $40 billion on baseball. 2021 should easily break the $40 billion mark due to the 162-game schedule and rising demand. Not only that, but the most popular teams in Major League Baseball, the Los Angeles Dodgers and New York Yankees, are also the favorites.

The Dodgers won the 2020 World Series for the first time since 1988. Heading into the 2021 season, the defending champions are the favorites to repeat, which makes sense because Los Angeles signed Trevor Bauer, the 2020 NL Cy Young Award winner. If the Dodgers win back-to-back titles, they will be the first team to do so since the New York Yankees took home trophies in 1999 and 2000. The Yankees added former Cy Young winner Corey Kluber.

Other teams like the San Diego Padres, Atlanta Braves, and Chicago White Sox, have attracted World Series future action. Those three teams upgraded their starting pitching rotations as well as their batting line-ups.

PayPerHead product manager Nate Johnson said the company provides platforms attractive to baseball handicappers. “Our Live+ and Premium Props platforms are perfect for baseball bettors. Live+ has game trackers and video streams. Props offer individual performance options like how many strikeouts Clayton Kershaw (the Dodgers ace pitcher) gets in a game. The best part is that agents and players can fund their accounts through the Agent Payment Solution via methods like bitcoin, credit and debit cards.”

Johnson also added many agents expect an uptick in action from their Premium Casino platforms. “Our premium platforms often add 15% or more as it is. Agents believe that players will flock to Premium Casino during baseball season because it’s got the latest 3D cinematic slot games. You have to remember, baseball is a great sport, but there’s a lot of downtimes, and players like to bet and watch baseball games live while also playing a few hands of blackjack or the slots.”

When asked if PayPerHead had anything special planned for the start of the 2021 Major League Baseball Season, Johnson said the organization does. “We almost always have a trial going, and we run multiple promotions. Right now, the trial is our March Madness special, where new agents pay $4 per head until April 4. On April 5, non-PayPerHead agents can expect a brand new $3 for 3 weeks trial celebrating the MLB’s 2021 start.”

About PayPerHead:
Founded in 1997, PayPerHead is the leading choice for serious bookies. The company’s Agent Payment Solution (APS) is the only platform in the PPH sportsbook industry that allows for online collections and payments. Bookies can offer their players a racebook, a digital casino, a sportsbook with over 80+ leagues, and an in-game betting platform. The option exists for bookmakers to add a Premium Casino, Premium Live Dealer, Premium Player Props, and the Live+ betting platform with game trackers and video streams. PayPerHead also has a best-in-industry referral program so agents can add to their profitability. The company prides itself on providing industry-leading, top-class customer service with over 20 years of experience and thousands of agents.

For more information, visit https://payperhead.com or contact:
sales@247servicenow.com
1-800-605-4767

Logo:

PayPerHead logo

Gaming, Internet & Online, Software, Sports

U.S. Bookies Starting to See Interest in Esports Rise Dramatically

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San Jose, Costa Rica, 2021-Mar-09 — /REAL TIME PRESS RELEASE/ — In the past, professional bookmakers in the United States didn’t think much about esports. Most considered it to be on par with horse racing and even though bookies offered it, but it wasn’t one of the more essential options. But, since mid-2020, though, the bookie viewpoint regarding esports has shifted significantly. Once a novelty, pay per head agents, bookies who use sportsbook software, have signed on more and more esports betting players. The increase in action can be traced and part of the reason to the fact that most online sportsbooks offer betting on Counter-strike (CS:GO), League of Legends (LoL), and Dota 2 matches.

CS:GO, League of Legends, and Dota 2 are the three most organized esports globally. Dota 2 is so popular that later this month, on March 25, Netflix will release an anime show starring Valve Dota, one of the game’s main characters. Twitch, the online streaming service, also broadcasts the most important and most essential esports matches. What’s interesting is that all three are older games. Dota 2 came out in 2013. League of Legends calls 2009 its birth year, and Counter-Strike began on Microsoft Windows in 1999.

Similar to what happens with the NFL, NBA, and MLB, esports enthusiasts latch onto specific teams and players. The two most popular games, Counter-strike and League of Legends, are attractive to different regions worldwide. The top four ranked CS:GO teams are from Russia and European nations. The best League of Legends teams call South Korea and China their homes.

Riot Games, which developed League of Legends, runs all regional tournaments and the LoL World Championships. Valve, Counter-Strike’s creator, runs major Counter-strike tournaments throughout the world. Valve also created Dota 2. The main Dota 2 event is The International. Valve shelved The International in 2020 due to the coronavirus. Although Valve has not released the dates for The International in 2021, most believe it will happen in Stockholm, Sweden, sometime in August.

When asked about esports, PayPerHead product manager Nate Johnson said, “Any time you’ve got a tournament with a $34 to $40 million prize pool, like The International, our agents will see action on those matches.” Johnson also added that players have helped esports popularity rise. Astralis Counter-Strike player Dev1ce, Nicholas Reedtz is his real name, has earned over $1.29 million. “Every CS:GO fan on the planet knows who Dev1ce is,” Johnson said, “which is why whenever Astralis plays, you can be sure Twitch is streaming it.”

Asked specifically about esports in the U.S., Johnson said, “U.S. bettors, to a large degree, have yet to catch on, which is why many of our agents haven’t seen a rise in esports betting action.” Johnson said that could soon change. “The Overwatch League is based in the United States and Robert Kraft, the New England Patriots owner, has a stake in Boston Uprising. Other major sports league figures are getting involved. As more football, baseball, and basketball figures get involved, esports should gain in popularity here in the states.”

“The 2021 Overwatch League starts play on April 16. So our agents could see a rise in esports action around that time,” Johnson added. “But agents mustn’t wait until April 16. Almost every week, there are multiple CS:GO, LoL, and Dota 2 tournaments. Now’s the time for agents to start telling their players about esports betting with all the exciting options now available.”

About PayPerHead:
Founded in 1997, PayPerHead is the leading choice for serious bookies. The company’s Agent Payment Solution (APS) is the only proprietary platform in the PPH sportsbook industry that allows for online collections and payments. Bookies can offer their players a racebook, a digital casino, a sportsbook with over 80+ leagues, and an in-game betting platform. The option exists for bookmakers to add a Premium Casino, Premium Live Dealer, Premium Player Props, and the Live+ betting platform with game trackers and video streams. PayPerHead also has a best-in-industry referral program so agents can add to their profitability and prides themselves on providing industry-leading, top-class customer service with over 20 years of experience.

For more information, visit https://payperhead.com or contact:
sales@247servicenow.com
1-800-605-4767

Entertainment, Gaming, Internet & Online, Software, Sports

American Bookies See Soccer’s Popularity Rise

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San Jose, Costa Rica, 2021-Feb-25 — /REAL TIME PRESS RELEASE/ — Most U.S. bookmakers understand that after the Super Bowl, they must turn their attention to the NCAA Men’s College Basketball Tournament. After the tournament, pay per head agents concentrate on the NBA and MLB. But because of the coronavirus pandemic, there’s a new revenue opportunity. Soccer’s popularity has continually climbed in the United States. It could break out the way a winning stock does this spring and summer.

FIFA, soccer’s international governing body, usually begins their World Cup Qualifying Tournament two years before the WC. However, because of the pandemic, the organization pushed the UEFA World Cup Qualifying tournament out to 2021 and 2022. The first days of play are on March 24 and 25 this year. Matchday 10, the final days of group play, are on November 16 and 17. But UEFA World Cup Qualifying isn’t the only major tournament happening this spring and summer. The UEFA Champions League is to their Round of 16. The UCL Final happens on May 29.

PayPerHead Product Manager Nate Johnson said sports bettors are the leading cause for the rise in soccer betting action. “In 2020, players looked for other options. The NCAA cancelled the March Madness Tournament, and the NBA and NHL paused their seasons. Not only that, but MLB played a 60-game regular season. Soccer returned to play quicker than any of the U.S. based sports leagues. It also helps that there are so many soccer leagues and soccer matches to choose from.”

U.S. broadcast outlets like Fox Sports 1, NBC Sports, and ESPN have helped introduce American bookies and players to the sport. U.S. sports networks air Champions League, English Premier League, Series A, and Bundesliga matches. “The networks may be the most important reason for the rise in soccer betting action,” Johnson said. “Teams like Manchester City and Man United, two of the most popular soccer teams, both play in the English Premier. Bayern plays in the Bundesliga. NBC’s streaming network, Peacock, shows most EPL games while FS1 showcases Bundesliga teams.”

The action has helped bookies maintain their monthly revenue after football season. But Johnson added a word of caution. “Make no mistake. Soccer has a long way to go before it approaches the action on football, basketball, or baseball. But the rise in betting activity is encouraging. Not only that, new soccer league seasons start at the end of August, and 2022 is a World Cup year. So our bookie software agents have reason to be bullish on soccer betting action. They must be careful about relying too much on it, though.”

About PayPerHead:
Founded in 1997, PayPerHead is the leading choice for serious bookies. The company’s Agent Payment Solution (APS) is the only platform in the PPH sportsbook industry that allows for online collections and payments. Bookies can offer their players a racebook, a digital casino, a sportsbook with over 80+ leagues, and an in-game betting platform. The option exists for bookmakers to add a Premium Casino, Premium Live Dealer, Premium Player Props, and the Live+ betting platform with game trackers and video streams. PayPerHead also has a best in industry referral program so agents can add to their profitability and prides themselves on providing industry-leading, top-class customer service with over 20 years of experience.

For more information, visit https://payperhead.com or contact:
sales@247servicenow.com
1-800-605-4767

Logo:

PayPerHead logo

 

Entertainment, Gaming, Internet & Online, Software, Sports

Bookies are Ready for NCAA March Madness to Return

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San Jose, Costa Rica, 2021-Feb-10 — /REAL TIME PRESS RELEASE/ — Sportsbook software companies like PayPerHead are gearing up for what should be an exciting NCAA Men’s College Basketball Tournament. Called March Madness, the three-week event starts on Thursday, March 18, and finishes on Monday, April 5, with the 2021 NCAA Men’s College Basketball National Championship.

The NCAA canceled the 2020 tournament due to the coronavirus pandemic. Although the pandemic remains, the body that governs college sports says there are no plans to cancel this year’s event. Instead, in early January, the NCAA declared that all games would take place in Indiana, with the majority of the sixty-seven NCAA Tournament games happening in Indianapolis.

Traditionally, the March Madness Tournament produces the second most sports betting action of the year. Historically, the Super Bowl drives the most wagering action. The NCAA Men’s Basketball Tournament is a close second. With no tournament in 2020, bookie software agents relied on other gambling, like live dealer casino betting, to replace lost revenue. This year, per head agents are excited about the return of March Madness and expect pent up demand from customers.

Pay-per-head companies, the organizations that provide bookmakers’ software to run their businesses, are also excited. PPH sportsbook provider PayPerHead.com will run a promotion starting on February 8 to the college hoops title game on April 5. During the promotion, new customers only pay $4 per head for the company’s Prime Package. Per product manager Nate Johnson, the low price encourages non-customers to discover how PayPerHead is different.

“We’ll never be the low-cost leader,” Johnson said, “because our digital platforms provide player stickiness. The stickiness means players stay on our platforms longer, which means that with our platforms, agents make more money.” Johnson also added that the $4 per head promotional rate includes Live+, the company’s updated in-game betting platform. Johnson said Live+ includes game trackers and video streams. “Players have access to game stats that help them make informed live bets. They can also view games through video streams.”

After the $4 March Madness promotion ends, the company believes most customers will stay. “Our software is the best,” Johnson said. “We also provide things that other organizations in the per head industry don’t. Agents can pay and collect online, offer two separate live dealer casinos, provide their players a props platform, and offer 3D casino games. We’ll even help you create a branded website, and if you’re a master agent, we just developed reseller tools.”

About PayPerHead:
Founded in 1997, PayPerHead is the leading choice for serious bookies. The company’s Agent Payment Solution (APS) is the only platform in the PPH sportsbook industry that allows for online collections and payments. Bookies can offer their players a racebook, a digital casino, a sportsbook with over 80+ leagues, and an in-game betting platform. The option exists for bookmakers to add a Premium Casino, Premium Live Dealer, Premium Player Props, and the Live+ betting platform with game trackers and video streams. PayPerHead also has a best in industry referral program so agents can add to their profitability and prides itself on providing industry-leading, top-class customer service with over 20 years of experience.

For more information, visit https://payperhead.com or contact:
sales@247servicenow.com
1-800-605-4767

Entertainment, Internet & Online, Software

Bookies Expect Record-Breaking Super Bowl LV Action

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San Jose, Costa Rica, 2021-Feb-1 — /REAL TIME PRESS RELEASE/ — On February 7, the most wagered upon event of the year happens when the Tampa Bay Buccaneers and Kansas City Chiefs hit the gridiron for Super Bowl LV. Annually, the NFL Championship game attracts the most betting action of any single event of the year. As per PayPerHead, the world’s leading bookie software provider, the 2021 Super Bowl should break betting records. Every year, more and more people wager on the Lombardi Trophy game. Last year, betting action on the Super Bowl totaled over $6.8 billion worldwide. In last year’s Super Bowl, the Kansas City Chiefs beat the San Francisco 49ers 31-20.

Kansas City’s return to this year’s game is one reason bookmaking software companies are bullish on betting action exceeding 2020’s handle. The Chiefs and superstar quarterback Patrick Mahomes are back. So is quarterback Tom Brady, which makes it so interesting to bettors. Brady became the fourth quarterback in history to take two different teams to the Super Bowl after the Buccaneers beat the Green Bay Packers and won the NFC.

On February 7, Brady plays in his tenth Super Bowl. The idea of the best quarterback in the NFL, Mahomes, taking on the best player in NFL history, Brady, in a game for the title has heads spinning.

“Even if you don’t have the internet or television, you know about this game. Patrick Mahomes and Tom Brady are two of the most popular individuals, not just athletes, but people on the planet,” said Nate Johnson, product manager for PayPerHead.

The industry leader provides software that enables individual bookies to run branded sportsbooks online. With PayPerHead.com software, an individual bookmaker’s sportsbook can offer the same options that larger sportsbooks offer. Johnson said the organization added two digital platforms that should help their per head agents break individual Super Bowl betting action records. The first is Live+, an in-game wagering platform that offers game trackers and video streams.

“With Live+,” Johnson said, “players have no reason to leave our agents’ sites. They can check Super Bowl LV stats, check out video streams, and make bets while the action happens.” The other platform that has PayPerHead agents excited is what Johnson calls Premium Props. “In the past, players couldn’t bet on sports performances through the same agent platform. Now they can.”

So far, adopting agents have seen at least a 15% rise in action from Premium Props. Johnson expects Super Bowl LV to blow past that number. “The NFL has never had a Super Bowl like this before. The best current player in the league goes up against the best player of all time and all eyes will be watching and millions of dollars will be wagered. In the National Football League, quarterback is the most important position. Patrick Mahomes and the Kansas City Chiefs versus Tom Brady and the Tampa Bay Buccaneers? It’s a historical, dream matchup. With Live+ and Premium Props, our agents are in the best position to capitalize.”

About PayPerHead:
Founded in 1997, PayPerHead is the leading choice for serious bookies and 75,000 players. The company’s Agent Payment Solution (APS) is the only platform in the PPH sportsbook industry that allows for online collections and payments. Bookies can offer their players a racebook, a digital casino, a sportsbook with over 80+ leagues, and an in-game betting platform. The option exists for bookmakers to add a Premium Casino, Premium Live Dealer, Premium Player Props, and the Live+ betting platform with game trackers and video streams. PayPerHead also has a best in industry referral program so agents can add to their profitability and prides itself on providing industry-leading, top-class customer service with over 20 years of experience.

For more information, visit https://payperhead.com or contact:
sales@247servicenow.com
1-800-605-4767

Entertainment, Internet & Online, Software, Sports

Bookies Offering More NFL Playoff and Super Bowl Player Betting Options

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San Jose, Costa Rica, 2021-Jan-12 — /REAL TIME PRESS RELEASE/ — Most analysts believe the U.S. is in the middle of a sports betting boom. American bettors wagered $2.1 billion on sports in August 2020, representing a 90.2% increase from the same month in 2019. Companies like PayPerHead provide sportsbook software that allows individual operators to compete with larger organizations. As sports betting rises in popularity, the company believes its clients are in a position to capitalize.

Caesars Entertainment and MGM have also noticed the rise in sports betting and are ramping up. Caesars purchased William-Hill, one of the United Kingdom’s most popular sportsbook organizations, for $4 billion. Furthermore, MGM is currently in talks to buy UK company Ladbrokes for $11 billion.

PayPerHead, the gambling software leader for individual business owners, recently released a Prime Player Props platform where sports bettors can access the platform and wager on individual player performances. Nate Johnson, the company’s product manager, stated, “PayPerHead wanted to unveil Prime Player Props before the NFL Playoffs and Super Bowl so bookies can offer more.”

The average wagered worldwide on the Super Bowl is $6 billion. Every indication points to Super Bowl LV on February 7, breaking the $6 billion threshold and Johnson wanted to ensure their customers could offer all sports betting options on the big game. “But it’s not just the Super Bowl,” Johnson said. “Our agents can provide sports options on playoff games, like how many yards Tom Brady or Drew Brees throws. Basketball props are available as well. A player can wager on how many points James Harden scores, or whether Russell Westbrook gets a triple-double.”

PayPerHead recently added a premium casino, two live dealer options, and in-game betting platforms to their suite of offerings. Prime Player Props is another addition that Johnson is sure will help their agents increase action.

Johnson said that a sportsbook agent makes more money the longer players stick to their platforms. “The goal as a pay per head agent is to keep players on your digital platforms. The longer they stick to your platforms, the more action they deliver. The more action they deliver, the more wagers they make, the more money the agent makes.”

By offering everything a larger company can offer, bettors have no reason to leave a PayPerHead agent’s online sportsbook. “Our agents can now offer everything surrounding a single game. A player that wagers on a team to cover the spread can also wager on individual performances before the game. Then during the game, they can make in-game bets while watching the game in the Live+ software.”

Per Johnson, prime platforms have led to a 15% increase in wagering activity. Some of PayPerHead’s other customers have seen an even higher increase. “Some of our agents have seen a 30% rise in action after adopting premium platforms,” he said.

Johnson added that it’s all about providing value to PayPerHead’s customers. “The more value we give our clients, the more value they can give to their customers. The more money they make, the more money we make. At PayPerHead, we truly see our clients as partners.”

About PayPerHead:
Founded in 1997, PayPerHead is the leading choice for serious bookies. The company’s Agent Payment Solution (APS) is the only platform in the PPH sportsbook industry that allows for online collections and payments. Bookies can offer their players a racebook, a premium digital casino, a sportsbook with over 80+ leagues, and an in-game betting platform. The option exists for bookmakers to add a Premium Casino, Premium Live Dealer, Premium Player Props, and the Live+ betting platform with game trackers and video streams. PayPerHead also has a best in industry referral program so agents can add to their profitability and prides itself on providing industry-leading, top-class customer service with over 20 years of experience.

For more information, visit https://payperhead.com or contact:
sales@247servicenow.com
1-800-605-4767

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