In celebration of Belle Chevre’s 25th year of making highly applauded cheeses, an all-American, cross-country road trip entitled Belle’s Big Adventure is launching March 21st with a kick-off party in Elkmont, Alabama
Elkmont, AL, March 18, 2014 — In celebration of Belle Chevre’s 25th year of making highly applauded cheeses, an all-American, cross-country road trip entitled Belle’s Big Adventure is launching March 21st with a kick-off party in Elkmont, Alabama. Belle Chevre will embark on the nationwide tour in an Airstream from their new creamery location in Elkmont, Alabama on March 21st, and with a christening at their newest retail location in downtown Huntsville, Alabama. The tour will marked by stops along the way at Whole Foods Markets sampling their award-winning cheeses and Chevre cheesecakes.
Belle Chevre is driving cross-country, in partnership with Airstream, manufacturer of the iconic “silver bullet” travel trailer, to spread the goat cheese gospel about their creative and capricious goat cheese products. Cheese lovers will be able to learn more about our products, how they are made, where, and why, and, most importantly, get to sample them. Belle Chevre intends to spread the word that goat cheeses are an extremely healthy choice, and are one of the world’s most versatile cheeses, going easily in recipes from breakfast to dessert.
“Belle Chevre has been recognized as a cult brand with dedicated customers nationally. We couldn’t think of a more fun and engaging way to get out and make new friends and see loyal fans than by sampling our delicious products,” says Tasia Malakasis. “And we couldn’t envision a better travel partner than Airstream as their quality and history is admired by so many but especially us at Belle Chevre,” Tasia continues.
The cross-country trip can be followed via an interactive map on Belle Chevre’s web site at http://www.bellechevre.com/belles-big-adventure/
The company will be chronicling the trip with video, social media and musings from the traveling mascot, Valentine The Goat.
About: Belle Chevre has been recognized and applauded by everyone from the American Cheese Society (for excellence in craftsmanship) and the Good Food Awards (for excellence in sustainability) to the Today Show and Oprah Magazine. With 25 years of cheesemaking experience under their belt, this passionate group of artisans has nearly 100 national awards and is a favorite of the nation’s most savvy cheesemongers. Their unique selection of handmade cheeses go far beyond the classic log to include sweet breakfast chevres, cheeses marinated in olive oil and herbs, a chevre cheesecake, and DIY cheese kits.
About Airstream
Airstream, manufacturer of the iconic “silver bullet” travel trailer, is the longest-tenured recreational vehicle manufacturer in North America. Following founder Wally Byam’s credo, “Let’s not make changes, let’s only make improvements,” Airstream has remained a timeless classic. Byam’s vision for Airstream trailers was to use these design- and quality-driven products to allow people to dream, travel and explore the open road. A subsidiary of Thor Industries, Airstream is based in Jackson Center, Ohio, where a team of craftsmen remains dedicated to preserving the brand’s legendary reputation for quality and innovation. For more information, please visit www.airstream.com, call 877-596-6111 or contact Airstream, Inc., 419 West Pike Street, P.O. Box 629, Jackson Center, Ohio 45334.
More news about Airstream, our dealers and current travel trailer and touring coach models can be found at www.Airstream.com. For the latest news on Airstream, “like” us on Facebook and follow us on Twitter @Airstream_Inc. . You can also stay connected with adventure-loving techies and learn about inspiring on-the-road experiences through Airstream’s Live Riveted Mobile App.
Contact:
Kata Gregg
Belle Chevre
18845 Upper Ft Hampton Road
Elkmont, Al 35620
888-549-1665
bbuhr@JMPRPublicRelations.com
http://www.bellechevre.com/belles-big-adventure/
