Rollin’ Into a City Near You; Countdown Begins for Crafting Costumes

Ft. Collins, CO, March 26, 2012 – New Belgium Brewing today announced the much-anticipated Tour de Fat 2012 schedule. Now in its 13th season, Tour de Fat brings together passionate bike lovers for a day of two-wheeled revelry while raising money for local nonprofits. Tour de Fat is a thrilling rite of passage that includes an unparalleled costumed bicycle parade, New Belgium beer, dazzling entertainment, local food, unusual bike contests and much more. Coming to 15 cities across the country, New Belgium has added Atlanta and Washington, DC to this year’s lineup.

In 2012, Tour de Fat, which is a free event, will exceed the $2 million mark for money raised for local nonprofits through beer and merchandise purchases. Funds generally go to organizations in the world of bike advocacy, with money spent in a wide variety of ways, including trail maintenance, safety education, lobbying for better bicycle communities and a wide variety of other impactful initiatives.

The pinnacle of Tour de Fat is the ceremonious car-for-bike trade. At each Tour de Fat, one person becomes the center of the show as he or she gets up on stage, hands over car keys, and pledges to live one year car-free. Tour de Fat is now seeking volunteers to accept the swapper challenge. Each car-for-bike swapper will choose a local bike shop to help them turn their $2,250.00 budget into their ultimate car-replacement commuter bike. The cars will be auctioned by Vehicles for Charity, with proceeds to benefit local cycling organizations.

Swappers are chosen after submitting an application that describes why they are willing to trade in their vehicle for a shiny new bicycle. To submit an entry, go to the New Belgium Tour de Fat Facebook page (https://www.facebook.com/TourDeFat), click on events and your city of choice, and upload your application video. Applications may also be written and sent to: trademycarforabike@newbelgium.com.

“This is a big year for Tour De Fat as we added two terrific cities to the roster and look to surpass $2 million in funds raised for organizations that do great things for bicyclists and beyond,” said Matt Kowal, Tour De Fat Impresario. Event Festavarian “In addition, our community of car-for-bike swappers is about to grow, which is a highlight of our whole year. Bike advocacy should always be this much fun.”

A few tidbits about Tour de Fat:

* Start sewing, collecting and dreaming up something to wear as Tour de Fat encourages embracing your inner costume-loving self. Come dressed up to help put on the most colorful, respectful and creative bike parade ever witnessed in each city.

* Tour de Fat seeks to leave as small an environmental imprint as possible and composts and recycles waste. Bring only what you need and watch for proper receptacles. We’ll do the rest!

* All performers grab your attention from alternatively empowered stages decked out in recycled materials; trucks and transport use biofuel sourced from recycled waste oils; and all vendors operate off the grid.

* This is a pro-bike celebration, not an anti-car rally. Non-cyclists are more than welcome to join the festivities.

In 2011, Tour de Fat traveled to 13 cities, attracting a total of 69,550 festival attendees and 41,150 parade cyclists. In addition, the festival raised $331,428 and boasted an impressive 90 percent diversion of waste from landfills.

See https://www.facebook.com/TourDeFat for the Tour de Fat credo, schedules, videos and to submit your entry to swap your gas guzzler for a fancy new bike.

Tour de Fat 2012 will cycle through each of the following cities:

Nashville, TN – June 2 – Centennial Park
Washington, DC – June 16 – Yards Park
Durham, NC – June 23 – Diamond View Park on the American Tobacco Campus
Atlanta, GA – June 30 – Historic 4th Ward Park
Milwaukee, WI – July 14 – Coast Guard Event Area, McKinley Park
Chicago, IL – July 21 – Palmer Square
Minneapolis, MN – July 28 – Loring Park
Boise, ID – August 18 – Ann Morrison Park
Fort Collins, CO – September 1 – Civic Center Park Area
Denver, CO – September 8 – City Park
Los Angeles, CA – September 15 – Los Angeles State Historic Park
San Francisco, CA – September 22 – Lindley Meadow in Golden Gate Park
San Diego, CA – September 29 – Golden Hill Park
Tempe, AZ – October 6 – Tempe Town Lake
Austin, TX – October 20 – Fiesta Gardens

About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Ranger IPA, Belgo IPA, Sunshine Wheat, Shift Pale Lager, Blue Paddle Pilsner, 1554 Black Ale, Abbey and Trippel, as well as a host of seasonal releases.  In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship.  For more information, visit www.newbelgium.com.

Contact:
Jenny Foust
Communications Strategy Group
3225 East 2nd Avenue
Denver, CO 80206
720.244.4268
303.433.7020
jfoust@csg-pr.com
http://www.csg-pr.com