Cambodia’s First Premium Travel and Tour Operator Launches.

Hanoi, Vietnam, October 3, 2013 — A new joint venture between a Vietnamese and Cambodian partner has taken place to promote quality tourism in the Kingdom of Cambodia as Luxury Travel Ltd. (http://www.luxurytravels.asia) is set to launch “Asia Premium Travel” to promote luxury travel in the kingdom of Cambodia as part of its expansion strategy.

Consolidating the talent of other travel experts in Cambodia, Luxury Travel Ltd. has set up a joint venture, “Asia Premium Travel http://www.asiapremiumtravel.com“, which will launch this October, with its head office in Siem Reap and a branch office in Phnom Penh.

Explaining the rationale behind a Cambodian joint venture operation, Pham Ha, CEO of Luxury Travel and the main shareholder of the joint-venture, said: “Luxury tourism is booming in Cambodia, and our luxury bookings to Cambodia increased remarkably last year and continued to rise in 2013. We have series bookings for 2014.”

“We have two friends who are passionate about developing quality tourism in Cambodia and are tourism experts with vast local knowledge, (while) I have the market (reach) and know-how in luxury travel.”

Teeming with history, marvelous architecture and awash in natural beauty, Cambodia is fast becoming a must see destination in Southeast Asia. And, although a lengthy period of internal strife and civil war curtailed travel to Cambodia for the better part of three decades, the establishment of peace has spurred a rise in tourism, which (accompanied by a hotel construction boom in Siem Reap, Phnom Penh and Sihanouk Ville) has made the area an exotic, high-end destination in the Mekong region.

“Luxury accommodation options in Cambodia are increasing in number, citing Song Saa Private Island in Sihanoukville and Sofitel Phnom Penh Phokeethra in Phnom Penh, Park Hyatt in Siem Reap as examples.” Chea Win, co-founder and CEO of Asia Premium Travel Ltd.

“Our purpose is to build the first Cambodia-based premium luxury travel company which provides full travel service and develops luxury hotel stays, cruises and restaurant visits in the Kingdom of Cambodia and the Mekong sub region. Our team will be our clients’ personal experience guides and our mission will be to provide the world’s most authentic luxury travel experiences in Cambodia and the region.”

Asia Premium Travel’s (http://www.asiapremiumtravel.com) main business activities will focus on chic inbound/outbound operations, luxury adventures, custom tours, romance, wellness and spa destinations, MICE, family travel and private travel arrangements for stars, celebrities, royal and government clientele. All of this will include arranging private jet and yacht cruises and anything else required, as nothing is impossible our estimation.

“We define premium travel as experiential. The beauty of our Cambodian high-end travel experience tours is the flavors of first-hand knowledge plus unique, sophisticated and excellent service handled by local travel experts. We focus on FIT, MICE and tailor made experiences for special interests” says Phan An, co-founder and DOSM of Asia Premium Travel.

“Each experience has been carefully designed to capture the crème de la crème, essence, culture or food of each region, allowing clients to really absorb the experience and engage in a cultural exchange, while flowing smoothly from place to place, and allowing time for relaxation and exploration at their own pace. Of course, any travel experience can be modified to suit their tastes, timeframe, budget, and special interests.”

Asia Pacific is the main force for Cambodian tourism, and Vietnam is a big market in particular, but the company will also aim to attract long haul travelers from Europe, America and Australia, who are seeking to explore Cambodia.

Luxury Travel Ltd. (http://www.luxurytravels.asia) has a very good reputation, as well as offices throughout Vietnam, which makes this a good partnership due to more airline and road connections between the two countries. Also, international travelers also prefer combining Vietnam and Cambodia into one single destination.

Cambodia received some 3.5 million foreign arrivals last year, a 24 per cent year-on-year rise. About 75 per cent of tourists were from the Asia-Pacific region, 16 per cent from Europe and the rest from other parts of the world.

About Asia Premium Travel Ltd.
The first Cambodia-based premium travel and tour operator for the Mekong region, Asia Premium Travel will be known for their custom high-end journeys, first-hand destination knowledge, dedication to highly personalized experiences, insider access, and unsurpassed service to an elite clientele. Asia Premium Travel (http://www.asiapremiumtravel.com) provides travelers the world’s most authentic luxury travel experiences, and their travel advisors work with the discerning, adventurous and curious travelers across the globe seeking a highly personalized luxury travel experiences. Their team of luxury travel specialists will customize the trip of a life time experience for their clients.

About Luxury Travel
Vietnam’s first luxury tour operator/DMC (http://www.luxurytravels.asia) and based in Hanoi, with offices throughout Vietnam, Luxury Travel Ltd. opened in 2004. The Luxury Travel Company Limited has its own offices, luxury vehicles, luxury travel advisors, and representative offices in California, London, Paris, Berlin, Brisbane, and a joint-venture company Cambodia. The company’s depth of experience and large infrastructure enable it to create unique itineraries with the operational confidence to fulfill the most sophisticated traveler’s expectations. Luxury Travel Ltd. has won numerous travel awards for excellent performance including the most recent Guide Award 2013: “The leading specialist in the art of travel with luxurious and private service”.

Media Contact:
Link Doan
Luxury Travel Group Ltd
05 Nguyen Truong To Str.,
Ba Dinh Dist, Hanoi, Vietnam
84439274120
marketing13@luxurytravelvietnam.com
http://www.LuxuryTravelVietnam.com