Red Bull tapped bbi Display Systems for nontraditional advertising solutions to promote the 2010 US Red Bull Flugtag tour. bbi supplied a series of 24′ floating billboards and custom props that were towed along beaches on the Pacific and Atlantic Ocean by boats and jet skis.
The 24′ billboard boats featured the message “Defy the Laws of Gravity and Sanity.” Additional units trailed with banners listing the event details. Also included in the marketing mix were 2 custom props affixed to bbi Display pontoon platforms. The props included a pig with wings and a foot with wings.
The billboards and props first appeared in Miami to promote the first 2010 Red Bull North American Flugtag stop in Bayfront Park. The units were towed along South Beach and throughout the intercoastal leading up to the event. On event day, over 85,000 spectators showed up.
The portable bbi Display Systems were then shipped to the West Coast to promote the Long Beach Rainbow Harbor event. The billboards were towed on water for 10 days leading up to the event. The inflatable displays appeared along Manhattan, Hermosa and Redondo beaches for the initial 4 days. The following 6 days were spent targeting the Long Beach area and surrounding marinas, beaches and piers.
The event attracted over 105,000 spectators. According to the Red Bull website, “The crowd was so enormous that the 710 freeway’s exit ramp to the area was closed, all parking garages were at capacity and traffic was gridlocked throughout the downtown area.”
About bbi Inflatable Display Systems
bbi Inflatable Display Systems, is a privately held California corporation with offices located in Malibu, California. Over the past 7 years, the idea to design and build a billboard capable of performing on land or sea has undergone painstaking development with rigorous testing of many proto-types. The result is bbi’s U.S. patented and International patent pending inflatable billboard that has evolved into an extremely efficient, effective and reliable design. BBI is recognized as the global leader of on-water advertising and inflatable billboards. For more information, please visit http://www.bbidisplays.com
