March 3,2011 – The new offices in Emaar Square, Dubai, are the home of AES Middle East Insurance Brokers LLC, licensed by the UAE Ministry of Economy and Insurance Authority.

AES International aims to enhance standards in the Emirates by developing local regulation in line with that of leading UK-style financial controls.

Chief Executive Officer Sam Instone reiterated that AES International is working to change the international financial services industry from within by setting standards that exceed those required by regulators.

“There is a widespread perception that the Middle East, and Dubai in particular, is some way behind the European market in terms of Treating Customers Fairly (TCF), training and competency, systems and controls and underlying business model,” he said. “

“Our team is committed to changing this perception and introducing change by importing higher technical competency, technology, compliance and business conduct in to the Emirates.”

The Dubai office is the latest addition to the AES International network, and the first direct branch office in the Middle East.

The group is headquartered at prestigious offices on the New Kings Road, London, SW6, with other branches in Germany, Ireland, Italy, Netherlands, Poland, Spain, Belgium and Sweden.

In a competitive industry where brand and reputation mean more to a wealth management firm than size, AES International is taking great strides forward to build a name for reliability, professionalism and integrity.

The firm intends to run residential courses from a recently purchased 30,000 square foot international academy set in a landscape of lakes, sports fields and woods to meet this training requirement.

These courses will reinforce the day to day working of financial advisers around the world by keeping them up to date with the latest best practise, technology and investment strategies in the industry.

“The aim of AES International is to become the market leader in integrated service delivery to institutions, independent professional organisations, trustees, advisers (IFAs) and wealth managers involved in the international, offshore and cross-border markets.” said Mr Instone.

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