Accommodation for thousands of tourists will reveal to be an indispensable component in ensuring success for the global renowned event in the United Kingdom, which is why Accommodation-in.co.uk launched a new-class directory listing website for accommodation establishment owners to promote their businesses for the 2012 summer Olympics. “We are excited to launch a “New Tech” online directory for accommodation in the UK for local search, image search, video search and social search”, Maritz, CEO of Accommodation-in.co.uk states.
Maritz and his team address the marketing problem of accommodation websites that generally do not generate sufficient traffic on their own due to huge competition. By incorporating the ability for accommodation owners to upload videos of their establishment, Maritz articulates: “this is one area that we offer that will give our clients a competitive edge in marketing their accommodation establishments online and attract guests that they would have not otherwise received”.
London is becoming the center of tourism as Brits gear up for the 2012 Olympics. Most visitors and potential guests who are searching for accommodation not only want to visually see the images of the establishment, but also want to “experience” the hotel, guest house or bed and breakfast at hand. Now establishment owners are able to showcase their businesses and upload a video in their page listing
The strategy of the directory website is to increase search engine popularity and for internet visitors to click through to our clients’ websites. This innovative technology is based on a solid online business identity, which includes the accommodation company’s name, address, phone number, URL and description that can be easily found on Search Engines, Social Networks, YouTube and Mobile/GPS navigation devices. “We found other accommodation directories somewhat confusing and difficult to navigate with functions being outdated and limited. This drove us to build a site from scratch, incorporating the latest in web-technology to improve page listing served to visitors”, Maritz said.
Accommodation-in.co.uk has created a link in their listing for the ever popular social networks, such as Facebook, Twitter or LinkedIn. This strategy creates an informal communication between owners and potential visitants. They have also incorporated RSS feeds for search engine aggregators that feed updates, promotions or events of these owners’ listing in real-time to search engines. As an added benefit, Google geo map listing of their establishments are incorporated and the ability to upload images and other documents to their listings are included as well.
The aforementioned will allow attraction owners to showcase their businesses by including a description of the attraction, contact details, photos, Video, RSS Feeds and Geo Mapping. The Accommodation website could be viewed here.
N G Maritz, Flat 0460,
PO Box 7169,
Poole, BH15 9EL,
phone/fax +44 2032869371,
nick@accommodation-in.co.uk
