PlayBase launches web store

PlayBase ® GO now available to pre-order on web-store. Playbase® partners with Zoodles™: A safe Kid Mode™ for every device.

SINGAPORE, 17 November 2011 – Karuma is pleased to announce their online web store is officially open for business and the highly anticipated PlayBase® is now available for purchase. Orders will be accepted starting Friday 18 November 2011 at 1200 hrs GMT via the PlayBase® web store, at http://www.play-base.com.

On the new web store, customers will be able to see all the product information and purchase PlayBase® exclusively from the web store – 24 hours a day, 7 days a week. Sign up to be a PlayBase® member now to receive the latest updates on our free games, latest product news and software upgrades.

Zoodles™ – A safe kid mode for every device. Coming soon to PlayBase®.

PlayBase® is very happy to announce their partnership with Zoodles™. PlayBase® will soon come with Zoodles™ pre-installed to provide the excellent Kid Mode, which helps your kids have fun learning while keeping your PlayBase® safe.

Popular features include child-friendly interface, ad blocking, age appropriate content, games, videos, storybooks, art studio/gallery, limit violence and set time limits – making PlayBase® the must have tablet for adults and kids.

PlayBase® spreads the Christmas cheer with free 8GB Micro SD card

To celebrate the launch of the online store and the holiday season, the first 500 units of PlayBase® will come bundled with a free 8GB Micro SD card, to double the capacity. This means PlayBase® will have 16GB of storage right out of the box!

Work, play and stay in touch Extremely lightweight at just over 300g, and 9.7mm thin with metal rear housing, means PlayBase® is sleek and sturdy. Playbase® delivers on its promise to provide the user with style, functionality, ease of use and toughness to withstand multiple drops by adults and children alike. With its curved back and sides, it makes it a very comfortable tablet to hold in one hand while browsing or reading an e-book. The PlayCover® also has a flip-out kickstand that’s designed to give perfect viewing angles while watching movies at home or on the move. Playbase® is a high-specification product well-suited to mobile users for Internet browsing, checking emails, viewing media and playing games.

Karuma’s MD, Ashley Sayed, said “The reaction to PlayBase® since our initial launch has been nothing short of amazing. It proves that there are people out there who really love the PlayBase® concept. We want to give consumers a high specification portable tablet that is also tough and appeals to people of all ages.”

Some of the PlayBase® highlights include:

PlayBase® PlayCover®
PlayBase® comes with PlayCover®, a patented shock-absorbent silicone cover that wraps around the device and prevents damage from drops and protect against rain, spills, dirt, scratches and screen marks. Look out for more PlayCovers® coming your way soon in myriad colours and designs.

Introducing our free play-based game PlayCoins®

We believe learning through play develops active learning. So we have developed a series of educational games for kids to make learning fun with math, language arts, and more. Our first game, PlayCoins®, will sharpen your child’s addition skills and have fun at the same time.

PlayCoins® comes free pre-loaded on PlayBase®. Look out for free updates and more challenging levels on our website. Future game updates will include themes based on phonics, spelling, science and much more! PlayUI® is the simplified and easy user interface for PlayBase®

PlayUI®, an introduction to our simplified UI based on Android 2.3. We have refined the icons and layout of the home screen to make it easier for you to navigate. We also have given you direct access to media like video, books and music that you can enjoy within seconds of turning on PlayBase®.

We will continue to improve PlayUI® over time and more software updates will be given in the coming months. PlayBase® members will be kept up to date for all the latest news.

Access to thousands apps and games out of the box

PlayBase® will have pre-installed Soc.io and other Android markets giving access to thousands of apps and games.

Pricing & Availability
We offer FREE signed-for shipping on all orders, to ensure your PlayBase® gets delivered to you safely. PlayBase® will be priced at £173 – UK /$279 – USA / €210 – EU, and available exclusively to buy on our website www.play-base.com.

PlayBase® will be shipped early December to customers in the UK, US and EU countries.

PlayBase® Go Product specification
7″ LCD, 800 x 600 resolution display, capacitive touch screen with full multi-touch display
1.2 GHz single-core processor A8 cortex with 3D GPU
RAM: 1G DDR3
Built-in Wi-Fi 802.11 b/g
8GB of NAND flash + 8GB TF card with up to 32GB Micro SD card
Output: Micro USB, Earphones
Dimensions: 204mm –122m — 9.7mm
Weight: 325g
Dual Stereo speakers
Front-facing camera 0.3MP
Accelerometer
Up to 4 hours of battery life, 60 hours on standby
One-year manufacturer warranty

About Karuma

Karuma is a multi-disciplined industrial and product development company specializing in consumer product design and development. Leveraging more than 15 years of experience, we help our customers convert their product vision into a tangible design, and finally a successful product.

PlayBase® is Karuma’s first offering and the opener for the company’s upcoming range of consumer electronic devices.

Visit PlayBase® at CES 2012 in Las Vegas 11-13 January 2012.

Press Contact

Vanessa Sayed Ashley Sayed Director of Sales and Marketing Managing Director Telephone: +65 9821 5520 Telephone: +65 9151 5057

Media Contact Details

Name: Ashley Sayed
Company Name: Karuma
Telephone Number: 6591515057
Email: ash@play-base.com

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