October 16, 2011 – The Running Outlet – a specialist supplier of running shoes and running shoes based in Canterbury, Kent, have launched a new Ecommerce website to further grow their online business. Built by Shine Marketing on their ShineEcommerce platform, the site brings new opportunities for sales via Google, and a better view of the returns from the store’s various online marketing campaigns. Building on The Running Outlet’s existing Ebay business is a main objective of the site, and Shine Marketing were chosen for their proven ability to create websites which perform at the very top of the search engines, and which are successful in converting visitors to sales. Improved reporting is also an important benefit to allow the company to grow it’s marketing investment based on hard data. The new site features custom designed landing pages for the store’s key brands including Brooks Running Shoes, Skins Compression Clothing , Mizuno Running Shoes Shoes, and Asics Running Clothes. These will form the basis of stronger brand promotions as the site’s marketing continues. Dominic O’Mahoney – owner at The Running Outlet said “We have been trading on Ebay for some time now, but wanted to expand the reach of our own online store, particularly in Google. The new website allows us to grow our online marketing through better SEO and eventually through better integrated email marketing and online PR.” Stephen Pratley, Managing Director at Shine Marketing said: “We’re delighted to add The Running Outlet to our list of sports-related ecommerce websites and are already busy growing their visitor numbers through SEO work that began over the summer. Our ecommerce experience and the new ShineEcommerce platform will allow us to grow with The Running Outlet for years to come.” About The Running Outlet The Running Outlet was launched in 2009 to provide a wide range of products in the specialist running market and the best customer service through retail and online stores. Staff are on hand to answer any running related questions, whatever the level, from first time jogger to experienced marathon runner. About Shine Marketing Shine Marketing are an ecommerce web design agency based in Hampton Hill, Richmond. With an in house team able to deliver web design, ecommerce development online-marketing and consultancy, Shine are able to take full control of their clients’ ecommerce success. http://shinemarketing.com Media Contact Details Name: Dominic O’Mahoney Company Name: The Running Outlet Telephone Number: 01227 379 998 Email: therunningoutlet@mailhost.org.uk