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Waterway Pollution Awareness Promoted on Ocean With Inflatable Floating Billboards

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The California Department of Boating and Waterways is taking its messages to the water. Over Labor Day weekend, bbi Displays floating billboards will appear along various Southern California coasts and marinas promoting clean boating practices. The floating billboard boats encourage proper disposal of sewage in order to protect the waterways and the message targets recreational boaters.

The inflatable billboards measure 24′ x 14′ and will be pulled by a small vessels at 5 mph, reducing fuel consumption and ensuring prolonged exposure periods. The inflatable displays were contracted by Media Solutions of Sacramento and are operated by alternative outdoor advertising company, bbi Display Systems of Malibu. The patented amphibious inflatable billboards have been featured on land and water for various advertisers including Disney, McDonald’s, Toyota and Apple and are making the 3rd annual appearance on Southern California waterways for CA Department of Boating.

The CA Department of Boating and Waterways campaign is aimed at reducing the release of waste into local waterways. In addition to creating awareness with the floating billboards, the department is also providing boater education programs to promote public awareness about boat sewage and proper disposal.

In 1992, Congress passed the Clean Vessel Act to help reduce pollution from vessel sewage discharges into U.S. waters. According to the CA DBW website, the law states that boats with installed toilets must have an operable Coast Guard approved marine sanitation device to either hold sewage for pumpout ashore or for discharge in the ocean at least 3 miles away for the shore or to treat the sewage to Federal standards prior to discharge.

With ideal weather conditions, the Labor Day holiday weekend brings out some of the year’s largest boating crowds. “If it’s your boat, it’s your responsibility” floating billboards will remind boaters to use the appropriate sewage facilities.

About bbi Inflatable Display Systems
bbi is recognized as the global leader of on-water advertising and inflatable billboards. bbi Inflatable Display Systems, is a privately held California corporation with offices located in Malibu, California. The idea to design and build a creative, alternative billboard structure capable of performing on land or sea has undergone painstaking development with rigorous testing of many proto-types. The result is bbi’s U.S. patented and International patent pending inflatable billboard that has evolved into an extremely efficient, effective and reliable design operated in over 60 countries. For more information, please visit www.bbidisplays.com

Advertising, Marketing, Sports

BBI Displays Innovative Billboards Float on Panama Canal for Nissan Motors

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A 24′ x 14′ amphibious billboard display recently floated on the Panama Canal for Nissan. The floating billboard was featured at the 50 mile Ocean-to-Ocean Cayuco Race where participants paddle from the Atlantic to the Pacific Ocean. The nontraditional floating billboard display distributed by BBI Displays was operated by local associate Panama Inflatable Billboards. The 24′ inflatable sign was towed by a boat in front of the lead race pack and the beach advertisement was visible to all spectators along the shore.

Panama Portable Billboards, the exclusive associate of bbi Displays in Panama, began offering the inflatable portable signs in January of 2011. In the short period, the company has secured numerous high profile advertising accounts to use the inflatable display systems. Advertisers featured on the billboards in Panama within the last 6 months include Nissan, Taco Bell, RPC television, Citi Bank, 20th Century Fox Movies, Bacardi, Citi Bank, HSBC bank, and Shell Oil. Since the inflatable billboards debut in Panama, the portable outdoor advertising billboard structures have appeared on water in the Panama Canal, on golf courses, at concert festivals and along major roadways.

The innovative inflatable floating billboards are designed, patented and globally sold by bbi Display Systems. The portable billboard structures setup in minutes and allow customer information to be placed in any location imaginable from water to land. The inflatable signs pack into compact boxes and can be shipped to any worldwide city. Included with each inflatable billboard purchase is an electric air blower (110v or 220v), carry bag, bungee attachments for banners, foot pump, spare valves, repair kit and instruction booklet. bbi Display Systems are currently operated in over 50 countries.

About bbi Inflatable Display Systems
BBI is recognized as the global leader of alternative on-water advertising and inflatable billboards. Over the past 9 years, the idea to design and build a portable billboard display capable of performing on land or sea has undergone painstaking development and rigorous testing. The result is bbi’s U.S. patented and International patent pending inflatable billboard sign that has evolved into an extremely efficient, effective and reliable design. For more information, please visit www.bbidisplays.com

Advertising, Marketing, Sports

bbi Displays Launches Amphibious Beach Billboards in South America

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Amphibious floating billboards are beginning to make frequent appearances along the coast and beaches of South America. bbi Display Systems, the patent holder and global distributor of the amphibious inflatable signs, has reached agreements with Grupo Big to exclusively represent the product in several South American markets including Chile, Argentina and Peru. Grupo Big, a leader of out-of-home marketing and nontraditioanl advertising in the region, is based in Concepción, Chile.

bbi Display’s inflatable billboard products made their first appearance in Pucon Town, Chile on Villarrica Lake. A 36′ floating billboard, commissioned by Outdoor Media Group and operated by Grupo Big, was pulled along lake beaches for telecommunications company, Entel. The bbi inflatable beach billboards were seen by thousands of tourists and locals who packed the shoreline.

bbi Display Systems also made their land and water debut in Ecuador the same weekend. 24′ x 14′ amphibious inflatable signs were pulled by boats along the summer tourism town of Salina. The billboard boats, operated by Imaginarios, featured telecommunications company, Movistar, a division of the Spanish worldwide phone company Telefonica.

bbi’s inflatable advertising products provide companies with the ability to advertise in virtually any location. The portable signs are not limited to a specific location, making standard steel billboards limited locations obsolete. In addition to water placement, the inflatable billboards are commonly displayed on beaches, golf course lakes and driving ranges, rooftops, parking lots and structures, busy street corners and virtually any other location a billboard is desired. The patented display systems are now operated in over 60 countries.

About bbi Inflatable Display Systems
bbi Displays is recognized as the global leader of on-water advertising and inflatable billboards. For more information, please visit www.bbidisplays.com

Advertising, Marketing

BBI Billboards Float on the Atlantic and Pacific Oceans for Red Bull Flugtag

Red Bull tapped bbi Display Systems for nontraditional advertising solutions to promote the 2010 US Red Bull Flugtag tour. bbi supplied a series of 24′ floating billboards and custom props that were towed along beaches on the Pacific and Atlantic Ocean by boats and jet skis.

The 24′ billboard boats featured the message “Defy the Laws of Gravity and Sanity.” Additional units trailed with banners listing the event details. Also included in the marketing mix were 2 custom props affixed to bbi Display pontoon platforms. The props included a pig with wings and a foot with wings.

The billboards and props first appeared in Miami to promote the first 2010 Red Bull North American Flugtag stop in Bayfront Park. The units were towed along South Beach and throughout the intercoastal leading up to the event. On event day, over 85,000 spectators showed up.

The portable bbi Display Systems were then shipped to the West Coast to promote the Long Beach Rainbow Harbor event. The billboards were towed on water for 10 days leading up to the event. The inflatable displays appeared along Manhattan, Hermosa and Redondo beaches for the initial 4 days. The following 6 days were spent targeting the Long Beach area and surrounding marinas, beaches and piers.

The event attracted over 105,000 spectators. According to the Red Bull website, “The crowd was so enormous that the 710 freeway’s exit ramp to the area was closed, all parking garages were at capacity and traffic was gridlocked throughout the downtown area.”

About bbi Inflatable Display Systems
bbi Inflatable Display Systems, is a privately held California corporation with offices located in Malibu, California. Over the past 7 years, the idea to design and build a billboard capable of performing on land or sea has undergone painstaking development with rigorous testing of many proto-types. The result is bbi’s U.S. patented and International patent pending inflatable billboard that has evolved into an extremely efficient, effective and reliable design. BBI is recognized as the global leader of on-water advertising and inflatable billboards. For more information, please visit http://www.bbidisplays.com