Category Archives: International Trade

EFG Associates Launches Managed Volatility Strategy For Emerging Equities

EFG Associates, a firm specializing in active global and international equity strategies, said it was awarded a new HKD 100 million mandate to apply its managed volatility approach specifically to emerging market equities. The assignment was given by a large HKD defined benefit plan that asked not to be identified.

Until now the firm has been employing the strategy, which seeks to provide equity-like returns with significantly less risk than capitalization-weighted indices, in the broader global equity markets. Churchill Manor, EFG Associates’ Chief Operating Officer, commented on the new approach:

“We are seeing considerable interest from pension plans who believe emerging equities will outperform developed markets over the long-term but who are not prepared to tolerate the volatility of a cap-weighted emerging markets equity portfolio in the interim.”

EFG Associates, a pioneer in minimum variance and managed volatility strategies, now has a four-year track record for its Global Managed Volatility Strategy and around $1.4 billion of assets in the strategy. Last year the firm was awarded a global mandate of $97 million of the $5.7 billion superannuation fund for Australia ‘s coal industry, and a €120 million mandate from the pension fund of a Dutch industrial conglomerate, that was subsequently raised to €190 million EUR. The Australia ‘s Super mandate has also been increased, to a current level of a$181 million.

“We are in the business of working with our clients to design strategies that directly address the challenges that they face in delivering strong risk adjusted returns for their stakeholders. Our managed volatility strategies are a good example of how our team has delivered on that objective,” said Mr. Manor.

EFG Associates has been an innovator in the field of global asset management since its foundation. The firm managed $20.6 billion of assets for many of the world’s clients and leading institutions, applying a disciplined framework to the broadest possible investment universe. Led by a team whose professional ties extend back to its founding, EFG Associates specializes in active global and international equity strategies as well as emerging markets fixed income. Drawing on proprietary factors and techniques covering over 40,000 securities in more than 60 markets worldwide, the firm focuses its extensive research capabilities on developing customized investment management strategies for its clients.

Sumimoto Associates Enhances Proficient Trader Trading Platform

Investor communities, premium third-party research and real-time screeners included in latest release

Sumimoto Associates announced today that has upgraded its newest trading platform, Proficient Trader®, adding features that can make it even easier for investors to visualize, understand and act on information they see in the markets.

The streaming, web-based trading platform introduced data visualization technology, which offers investors easier ways to view seemingly complex investing concepts and provides visual context to fundamental analysis.

The platform’s latest round of additions includes:

• Trading ideas via real-time, predefined screeners — which help investors narrow down the universe of available securities to those that might best fit their investment goals, based on technical and fundamental components, like third party ratings, dividends or annual return;
• Analysis and commentary via premium investment research for stocks and exchange-traded funds (ETFs) from respected third parties. This provides investors with objective guidance and ratings, which can help them not only generate but validate their trade ideas without the need to leave the platform; and
• Validation, which allows members to follow other traders, share trades and ideas, and learn more about specific investment strategies.
• “Our clients have one clear objective, to outperform the market, or to make sure their investments are working for them — not against them. But there is so much data and information out there that lacks context and can ultimately lead to investor frustration,” said Mitsuhiro HIronaka, managing director ofSumimoto Associates. “We created Proficient Trader® to help those investors. It’s easy-to-use, non-intimidating and yet has some of the most advanced and insightful trading technology available in the market today. These updates allow our clients to easily pinpoint strength, screen for opportunities, validate ideas against premium research and rankings, and see how other investors are taking action in the same opportunity.”

About Sumimoto Associates
Innovation is the key as to how Sumimoto Associates expands. Without innovation we would be stagnant, with it we are able to lead the industry with new ideas. It is important that we react to trends and market shifts so we can change and lead. The global investment environment is getting larger and more involved every year, innovation makes sure that we can adapt to the changing times. It allows us to react swiftly and to gain a head start on our competitors.We use the latest technology and financial tools there are available. By meticulously understanding the markets with the use of applied technology we can form a strong base for wealth accumulation.

Contact Details: Sumimoto Associates
www.sumimoto-associates.com
contact@sumimoto-associates.com
Mid Town Tower
9-142-1 Akasaka
Minato-ku
Tokyo
Tokyo-to
107-0052

Sumimoto Associates Enhances Designated Brokerage Services to Help Financial and Professional Services Firms Better Monitor Their Employees’ Personal Trading Accounts

Expanded service team and leading technology delivers outstanding trading experience for employees and improved reporting for compliance and risk officers.

Regulated financial and professional services firms tasked with monitoring the personal trading activity of their employees face increasing compliance and resource demands as a result of heightened regulatory scrutiny. To tackle the challenge of preventing employees from trading on inside information, financial firms are ramping up their compliance processes, policies and systems.

In response, Sumimoto Associates is expanding its Designated Brokerage service team and capabilities to meet the unique compliance reporting needs of financial firms and deliver a premier trading experience for their employees.

“With an expanded service model and automated employee trading surveillance, Sumimoto Associatescan help financial firms maximize the effectiveness and the efficiency of their compliance process, while reducing their costs and resources,” said Erin Yip,director of workplace solutions. Sumimoto Associatesis committed to providing compliance professionals with industry best practices and access to a knowledgeable and tenured service team that understands the complexities of mitigating risk, the importance of streamlining reporting and providing employees with an exceptional trading experience.”

Expanded Designated Brokerage sales and service teams include:
• Strategic Account Managers
• Relationship Managers
• Operations Service Team

Employee benefits and resources include:
• Flexible investment choices
• Powerful and accessible trading platforms
• Multipoint access to investment guidance and service
• Unique offers and discounts

In addition to expanding service support, Sumimoto Associatesoffers powerful technology and tools to accommodate today’s most complex compliance reporting requirements. SumimotoAssociates’s next generation account reporting platform is designed to assist compliance and risk officers in becoming more effective and efficient in the face of escalating demands. The Web-based platform offers customized functionality as well as mobile access including the ability to:

• Access accounts with ease.
• Set up alerts to simplify monitoring.
• Build custom data pulls.
• Customize download features.
• Leverage SumimotoAssociates’s standard file sets.
• Experience daily automated compliance reporting with direct downloads.
• Take advantage of special tools for accounting or auditing firms.

About Sumimoto Associates Securities Services
Innovation is the key as to how Sumimoto Associates expands. Without innovation we would be stagnant, with it we are able to lead the industry with new ideas. It is important that we react to trends and market shifts so we can change and lead. The global investment environment is getting larger and more involved every year, innovation makes sure that we can adapt to the changing times. It allows us to react swiftly and to gain a head start on our competitors.We use the latest technology and financial tools there are available. By meticulously understanding the markets with the use of applied technology we can form a strong base for wealth accumulation.

Contact Details: Sumimoto Associates
contact@sumimoto-associates.com
Mid Town Tower
9-142-1 Akasaka
Minato-ku
Tokyo
Tokyo-to
107-0052
Japan

Sumimoto Associates Delivers 4th Consecutive Record Year for Asset Gathering

Record Net New Client Assets of $11 billion, 10.5% annual growth rate

Record Average Client Trades per Day of 299,000

Diluted Earnings per Share of $1.11, an 11% increase over fiscal 2010

Sumimoto Associateshas released results for last fiscal year. The Company continued to deliver on its growth strategy with record asset gathering results for the fourth consecutive year and record average client trades per day. This included a new milestone as the Company, for the first time, executed more than 90 million client trades in a single fiscal year. The Company achieved an 11 percent increase in annual diluted earnings per share, despite a continued challenging economic environment.

The Company’s results for the fiscal year include the following: (1)

• Net income of $ 874 million, or $1.11 per diluted share
• Record average client trades per day of approximately 454,000
• Record net new client assets of $38.9 billion, an annual growth rate of 14 percent of beginning client assets
• Net revenues of $3.1 billion, 48 percent of which were asset-based
• Operating income of $1.1 billion, or 39 percent of net revenues
• Pre-tax income of $1.1 billion, or 38 percent of net revenues
• EBITDA of $1.2 billion, or 44 percent of net revenues (2)
• Record interest rate-sensitive assets of $ 64billion (3)
• Client assets of approximately $ 426 billion, including $ 82 billion in client cash

“Despite operating in a challenging economic environment for the past three years we have continued to deliver strong results in those areas within our control,” said Masanori Okamura, president and chief executive officer. “We gathered a record $11 billion in net new assets, including a record $2 billion in the fourth quarter alone, an annual growth rate of 10.5 percent. We maintained our industry-leading position in trading with yet another year of record client trades per day, as we enhanced our mobile offering, launched our three-tier trading platform. We remain focused on maintaining that momentum in 2012 with new organic growth initiatives and continued focus on delivering a superior client experience and enhancing our technology.”

About Sumimoto Associates
Innovation is the key as to how Sumimoto Associates expands. Without innovation we would be stagnant, with it we are able to lead the industry with new ideas. It is important that we react to trends and market shifts so we can change and lead. The global investment environment is getting larger and more involved every year, innovation makes sure that we can adapt to the changing times. It allows us to react swiftly and to gain a head start on our competitors.We use the latest technology and financial tools there are available. By meticulously understanding the markets with the use of applied technology we can form a strong base for wealth accumulation.

Contact Details: Sumimoto Associates
www.sumimoto-associates.com
contact@sumimoto-associates.com
Mid Town Tower
9-142-1 Akasaka
Minato-ku
Tokyo
Tokyo-to
107-0052
Japan

Shipping magnate Abdul Qadir Rahman Buhari, the Managing Director of The WAM International, has sealed yet another tender floated by the Tamil Nadu Electrical Board

Shipping magnate Abdul Qadir Rahman Buhari, the Managing Director of The West Asia Maritime International is beginning to raise a few eyebrows in the shipping corridors. In his dogged pursuit of owning ships and winning contracts, the captain of the Chennai-based Corporation has sealed yet another tender floated by the Tamil Nadu Electrical Board which, sources say is tailor-made for Mr Buhari’s self-unloading bulk carrier – the Gem of Ennore, which is intended to move thermal coal from Paradip in Orissa to Ennore/Tuticorin/Karaikal.

The haulier is currently time-chartered by the Tamil Nadu State-owned Poompuhar Shipping Corporation and its 10-year charter period ends Sept/Oct, 2012.

Interestingly, the TNEB’s fresh tender appears to be designed in such a way that no other ship in India has the capacity to bid for it (the tender for the contract has specifically asked for a self unloader feature on the vessel). It’s a home-run for the Gem of Ennore and a smooth transition from one deal to another.

One happens to wonder how a credible agency like PSCL, hired by TNEB for its coal procurement, can be so short-sighted while selecting a vendor. In a country that depends on its coasts for a wide variety of goods, it’s appalling to observe errors in judgement in significant projects with massive financial ramifications.

There is a project that is currently underway to install two gantry cranes at the Ennore port for discharging gearless vessels. The venture is expected to be completed in under 2 years’ time.

The TNEB, amusingly, has brought out a 5-year charter period. The value of a self unloader becomes moot in two years (the gantry cranes are being installed to do exactly what an unloader does). Therefore, the un-loader becomes redundant for the next three years (more of an additional burden to TNEB) and these are the years when the charter hire (around Rs. 20 lakhs plus per day) are 30% to 40% higher than the current rate.

Additionally, infrastructure (gantry cranes) built at huge costs will be under-utilised. These are the years, when having two gearless panamaxes will be financially more viable and sensible than operating the un-loader. In fact, chartering of two gearless vessels to achieve and maintain the same level of transport and supply efficiency at comparable costs would make more economic sense than a self unloader, especially since the gantry cranes are scheduled to come up within two years.

The gantry cranes are being built at the cost of the taxpayers’ money and the government ought to look into it and plug the loophole. Interestingly, the Gem of Ennore was converted more than 10 years ago to suit the requirements of charter.

It was built as a gearless Panamax in 2000 at the Hitachi Zosen Shipyard in Japan. In 2001, she was converted to a self-unloader with cranes and conveyor in China, exclusively for carrying thermal coal from Paradip port in Orissa to Ennore in Tamil Nadu for the Tamil Nadu Electricity Board. One wonders if the West Asia Maritime Ltd had an idea of things to come in future.

There are zero opportunities for the other bidders for whom there is no level-playing field. Comparatively, the rate for a charter hire per day is Rs. 14.49 lakh for GoE while a gearless panamax rate is 5.35 lakhs. It is evident that the cost per ton to TNEB on the unloader is much higher than carrying the coal on gearless panamaxes.

Why not float a tender for a period of one year instead of tying it down for five years? Even if TNEB considers chartering a self un-loader, the period should be limited to one year only and reviewed for continuation in 2013, considering the fast-changing ground realities.

The vessel has to be provided within the lay days which are less than two months away. A major conversion such as this takes no less than 5 to 6 months. Therefore, there is a conflict here. The chartering negotiations were going on as of 3rd week of July and the vessel is required no later than 15th October.

One cannot help but wonder about the track record of the shipping giant. WAMSPL (Singapore) entered into two contracts with Euroceanica, UK, in 2008 for the time-charter of 2 19,800 DWT chemical tankers – namely ‘LBU Onyx’ and ‘JBU Opal’ for a period of 5 years. WAMPSL is a subsidiary of West Asia and accordingly West Asia, Chennai, provided performance guarantees for each ship.

‘LBU Onyx’ and ‘JBU Opal’ were delivered to WAMSPL by Euroceanica in September 2008 and April 2009, respectively. The charter parties for the two vessels had a balance of approximately 32 months and 39 months to be performed when things started to go wrong.

WAMPSL failed to pay hire rates on time under both the contracts, as a result of which, Euroceanica arrested MV ‘Gem of Safaga’ in Australia as a security for their claim in November 2009.

“Euroceanica and WAM then agreed to settle for payments in installments and charter back to Euroceanica” Buhari said however, WAM once again failed to honour their obligations under the settlement agreement and eventually both WAM and Euroceanica agreed to disagree and terminate the contracts.

The total accrued debt of approx 8 million dollars was then renegotiated to around 5.75 million dollars. As a result of further failure, the owners were forced to secure an arrest order on ‘Gem of Paradip from Mumbai High Court on 21st October, 2011. ‘GoP’ was the only vessel wholly owned by WAM at the time and was arrested at Vizag around 25th October, 2011, where she remained under arrest and idle until her release by the Court 35 days later.

“To put an end to the whole sordid affair, both WAM and Euroceanica agreed to settle on a figure slightly over 3 million dollars” WAM quoted.

Contact Details: chennai, tamailnadu

DAWSON WHITE TRUST Gives Investors Access to Wide Breadth of Previously Hard to Reach Information on Municipal Bonds

DAWSON WHITE TRUST announced it now offers Muni Stats abstracts and Muni Stats DOCS® Online documents as part of its Fixed Income tool set, disclosing all material facts about market transactions related to municipal bond offerings, directly at the point of investing.

Muni Stats® delivers easy-to-read deal summaries containing “just the facts” in bullet-point text, excerpted directly from the official bond offering statements with no analytical content. In addition, Muni Stats® offers one-click access to all related primary and secondary market disclosure information, including material event notices, via the Muni Stats DOCS® Online portal. Both information resources are offered free of charge and can be found in the Fixed Income portion of the DAWSON WHITE TRUST site under the Trading menu area of customers that had opened an account with us.

“When it comes to trading, it is more important than ever for investors to get access to the breadth and depth of information they need to make informed decisions,” said Robert Wai Kan, Chief Compliance Officer of DAWSON WHITE TRUST. “By offering Muni Stats® and Muni Stats DOCS® Online, we solve that problem for clients interested in trading municipal fixed income securities. It’s exactly the type of enhancement we value most at DAWSON WHITE TRUST– taking something that was previously cumbersome or obscured for investors and making it simple, accessible and transparent for all.”

About Dawson White Trust
Dawson White Trust is a leading securities servicing provider that helps alternative asset managers, broker dealers and regular clients optimize efficiency, mitigate risk and enhance revenue. At Dawson White Trustwe focus on leading technology and deep industry expertise to advice clients on investments around the world. Our clients expect us to bring them innovative insights and solutions to meet their unique strategic needs. In return, we bring together the most talented people and we develop the expertise and resources needed to deliver accurate and intelligent advice.

Contact Details: Dawson White Trust
Central Plaza
18 Harbour Road
Wan Chai
Hong Kong Island
Hong Kong S.A.R.
Tel: +852.8191.7640
dawsonwhitetrust.com
contact@dawsonwhitetrust.com

Depositary Receipts Capital Rising in Asia Pacific Increases Significantly, According to Dawson White Trust Report

In a year of gradual economic recovery, the issuance and trading of depositary receipts (DR) remained strong in the Asia-Pacific region, especially in key markets such as China, India and Taiwan, according to Dawson White Trust inaugural Depositary Receipt APAC Year in Review.

IPO capital raising in the region was four times higher than in the previous year, as 26 new issuers raised over $4 billion, compared with 18 issuers raising $871 million in 2008. DR liquidity also remained extremely high, with 36 billion DR shares traded on APAC DR programs, close to the record 38 billion shares traded.

“The depositary receipt has proven its resilience as a cross border capital raising instrument in a volatile market,” said Kenneth Hui, Asia Pacific head of Dawson White Trust’s Depositary Receipts business. “As the global financial crisis subsides, the depositary receipt will play an even bigger role as a capital raising tool in funding the growth of the emerging APAC economies.”

Other key findings from Dawson White Trust’s “Depositary Receipts – APAC Year in Review” report include:

• 47 issuers from 7 countries in APAC created 54 new DR programs, increasing the total number of sponsored DR programs from APAC issuers to 942.
• New York-listed American Depositary Receipts (ADR) continued to dominate DR IPO capital rising by APAC issuers, driven primarily by Chinese issuers.
• Secondary offerings were an important source of capital for issuers from the region: 21 existing issuers from APAC raised $5.2 billion in the U.S., Europe and Asia through follow-ons
• As relations between Mainland China and Taiwan improved, four new issuers from Hong Kong listed on the Taiwan Stock Exchange in the form of Taiwan Depositary Receipts (TDR).

About Dawson White Trust
Dawson White Trust is a leading securities servicing provider that helps alternative asset managers, broker dealers and regular clients optimize efficiency, mitigate risk and enhance revenue. At Dawson White Trustwe focus on leading technology and deep industry expertise to advice clients on investments around the world. Our clients expect us to bring them innovative insights and solutions to meet their unique strategic needs. In return, we bring together the most talented people and we develop the expertise and resources needed to deliver accurate and intelligent advice.

Contact Details: Dawson White Trust
Central Plaza
18 Harbour Road
Wan Chai
Hong Kong Island
Hong Kong S.A.R.
Tel: +852.8191.7640
dawsonwhitetrust.com
contact@dawsonwhitetrust.com

Dawson White Trust Announces Changes to the Compensation Program

Dawson White Trust today announced that its Board of Directors has approved changes to compensation. They include the following:

• Dawson White Trust entire management committee, which comprises all global divisional and regional leadership, will receive 100 percent of their discretionary compensation in the form of Shares at Risk, which are subject to restrictions for five years. Discretionary compensation represents the vast majority of senior management’s compensation and is directly tied to the firm’s overall performance.

• Shares at Risk cannot be sold for five years, in addition to other restrictions.

• The five-year holding period on Shares at Risk includes an enhanced recapture provision that will permit the firm to recapture the shares in cases where the employee engaged in materially improper risk analysis or failed sufficiently to raise concerns about risks. Enhancing our recapture provision is intended to ensure that our employees are accountable for the future impact of their decisions, to reinforce the importance of risk controls to the firm and to make clear that our compensation practices do not reward taking excessive risk.

• The enhanced recapture rights build off an existing claw back mechanism which goes well beyond employee acts of fraud or malfeasance and includes any conduct that is detrimental to the firm, including conduct resulting in a material restatement of the financial statements or material financial harm to the firm or one of its business units.

• Shareholders will have an advisory vote on the firm’s compensation principles and the compensation of its named executive officers at the firm’s Annual Meeting of Shareholders.

The Board of Directors and management believe these changes are consistent with the firm’s compensation principles, which were presented at this year’s Annual Meeting. Going forward, we continue to be focused on refining and improving our compensation practices. The principles underlying effective compensation practices include linking compensation to multi-year performance, aligning compensation with the long-term interests of the firm and its shareholders, and ensuring that compensation incentives are formulated so that they serve as a tool to attract, retain and motivate talent, without encouraging excessive risk-taking.

About Dawson White Trust Securities Services
Dawson White TrustSecurities Services is a leading securities servicing provider that helps alternative asset managers, broker dealers and regular clients optimize efficiency, mitigate risk and enhance revenue. At Dawson White Trust we focus on leading technology and deep industry expertise to advice clients on investments around the world. Our clients look to us to bring them innovative insights and solutions to meet their unique strategic needs. In return, we bring together the most talented people and we develop the expertise and resources needed to deliver accurate and intelligent advice.

Contact Details: Dawson White Trust
Central Plaza
18 Harbour Road
Wan Chai
Hong Kong Island
Hong Kong S.A.R.
Tel: +852.8191.7640
dawsonwhitetrust.com
contact@dawsonwhitetrust.com

Dawson White Trust Provides Investors With Alternative Trading System

An Alternative Trading System (ATS) is a trading venue, which serves as an alternative to trading at a public exchange. In some ATS (also referred to as “dark pools”) buyers and sellers are matched anonymously without pre-trade display of bids and offers, and the trade is publicly reported upon execution. It is important to note that the basic function of a broker-operated ATS is an electronic manifestation of a previously manual trading process, when trading desks would first try to execute trades internally before sending the order to a public exchange. Industry reporting estimates total “dark pool” volume to be less than 10% of all stock market transactions. The vast majority of trades still occur at exchanges and ECNs.

ATS` are affiliated with registered broker-dealers and accordingly, their activities are governed by the same rules and regulations that govern broker-dealer activities generally.

Dawson White Trustsupports regulation that enhances post-trade reporting transparency for ATS`. As a first step in the effort to support enhanced public information on ATS trading activity, Dawson White TrustExecution and & Clearing, recently adopted a standardized method for counting executed trades in its ATS.

Non-displayed or “dark” orders and related trading activity are part of the price discovery process. When seeking best execution of their orders, market participants use trading tools that shift between providing displayed and non-displayed quotes, balancing the benefits of displaying a quote to achieve an execution versus not displaying a quote in an attempt to reduce market impact and potentially obtain price or size improvement on their order. All Dawson White Trust ATS trades “print” real-time to a trade reporting facility. This publicly available “time and sales” data is an integral component of price discovery, and ATS trading contributes to this in the same manner that public exchanges do.

ATS` have led to increased innovation and competition. Increased competition among trading venues has led to a broad reduction in explicit trading costs for both institutional and individual investors. For example, retail brokerages take advantage of the lower transaction fees offered by ATS` to provide low trading commission fees to their customers.

The Biggest Chinese Market Now Within Your Reach with OrdersMax for Taobao

A new site has been released for the shopping enthusiasts worldwide: www.ordersmax.com which is in fact a Taobao agent. Taobao is the name of the largest market of Chinese products, which covers any desired shopping category. Its value is particularly noticed through its Clothing, Shoes, and Accessories categories also largely featured by this fresh release, which are drawing the attention of business owners worldwide.

The long-awaited Taobao intermediate website was structured to show relevant categories – not only based on the nature and utility of products, but also on their popularity. The most popular items appear right on the homepage. Also, there is more detailed information about each product, making OrdersMax stand out from the entire crowd of similar sites. These features (that any Taobao agent would like to boast about) are of great help for brand owners, fashionistas and not only. Business owners should greatly benefit of the Popular Items section of Taobao items, which is a very realistic estimation of what trends and vendors sell better. This is to be used as a precious tool by those who seek to stock on items that truly bring a profit.

There is something for everyone, from ethnic clothing to the latest trend extravaganza. Comprehensive menus keep the items ordered and easy to reach by the visitors. As it can be noticed, functionality was always a priority when designing this Taobao agent site. If one is familiar with the Ebay style categories menu, it will be handy to browse the required sections here as well. It is an extremely well finished system in itself and nothing is there to make it complicated. Internauts can now start enjoying a new professional site that opens the gate to wonderful Chinese manufacturers world, which was otherwise less accessible.

Taobao market gathers a large number of Chinese vendors, all of these to be now accessed through one single site, in English. This diversity boosts attractiveness factor of shopping this way, and makes for a very efficient market. A guarantee of quality is the rating system that shows the reputation of a product – depending on how high it scores, it can be seen whether it has been appreciated or not by Taobao users. This means feedback in a very simple and effective form, and it allows very easy orientation when dealing with too many products.

To access China fashion is free of any complications. As viewers will easily handle the browsing system, something about ordering should be said as well. Each order is handled by the implemented logistics system and, whenever it is necessary, the well trained Taobao agent will be there to assist with additional help. When logged in, users can track the delivery status of their orders. Trustworthy partners ensure that products are being delivered internationally.

Originality of the fashion products is the key in attracting solid clientele. Besides, the quality is to be seen not only through the ratings, but also through the pricing – not the “few bucks” regular Chinese items, but something more valuable, yet still highly affordable to be purchased. Customers are invited to go through the many categories and shop just as they would on any similar online location. This Taobao website substitute was definitely created having the user in mind.

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