Category Archives: Business

Business, Marketing

KastKing® Introduces Mega8 Super Braid Fishing Line

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New Black Ops and Zombie Green lines raise the bar for braided fishing lines in 2016.

Garden City, Long Island, NY (November 25, 2015) — Today Eposeidon, Inc. the parent company of the KastKing® brand announced a dynamic product for their 2016 product lineup, KastKing® Mega8, an all-new 8-strand braided fishing line.

A black color 8-strand braided line named ‘Black Ops’ will be available in 30 lb. / 13.6 kg., 40 lb. / 18.1 kg., 50 lb. / 22.6 kg., 65 lb. / 29.4 kg., and 80 lb. / 36.2 kg. test. A green color braid line, ‘Zombie Green’, will be available in 20 lb./ 9 kg., 25 lb./ 11.3 kg., 30 lb. / 13.6 kg., 40 lb. / 18.1 kg., 50 lb./ 22.6 kg., 65 lb. / 29.4 kg., and 80 lb. / 36.2 kg. test strength. All sizes are 8 strands of Ultra High Molecular Weight Polyethylene Fiber (UHMwPF).

KastKing® Mega8 Braided Line is available in 300 yard/ 274 meter spools in attractive retail packaging. MSRP is $32.98.

Outstanding features of KastKing® Mega8 Super Line include: more suppleness for superior knot tying, fade resisting formula to maintain colors, extreme abrasion resistance, less friction, and a line that is smoother and rounder for farther casting.

“We decided to do the black color line, Black Ops, based on feedback from our angler consultant staff,” says Tom Gahan marketing director at Eposeidon. “Zombie Green, is close in color to our bestselling KastKing® low-vis moss green, which is a favorite among anglers. Colors aside, what really stands out about Mega8 is its exceptional performance, durability, and fade resistance. KastKing® will continue to produce its legendary bestselling KastKing® SuperPower Braid along with KastKing® Mega8 Braided Line.”

KastKing®, an ICAST 2015 Best of Show Award Winner, released SuperPower Braided Fishing Line in 2013 that completely changed the game in the fishing line industry. KastKing® subsequently became one of the most popular fishing line brands in North America and around the world by bringing down the price of high quality fishing by up to 50%. To celebrate these breakthroughs, and to continually bring more value to their customers, KastKing®, will release a new series of fishing lines including KastKing® Mega8 Super Braid Fishing Line for 2016.

KastKing® Mega8 Black Ops and KastKing® Mega8 Zombie Green Super Braid Fishing Line will sell through http://www.eposeidon.com, Amazon.com, and other exclusive online retailers in the mid-twenty dollar range.

See the KastKing® Mega8 trailer here: http://tinyurl.com/o9v98go

ABOUT EPOSEIDON:
Eposeidon (http://www.eposeidon.com) brings a fresh, innovative approach to anglers by offering quality fishing tackle products at the best prices and no cost, or low cost shipping. Eposeidon’s goal is to exceed expectations through outstanding customer service and superior product value to their customers. Eposeidon is continually expanding its product lines, which include KastKing® fishing line, fishing reels, and fishing rods, MadBite fishing lures, KastKing® Ecooda Pro Series reels, and other fishing tackle products, to meet individual fishing equipment needs. Eposeidon is headquartered in Garden City, Long Island NY, USA and sells fishing tackle products in more than 140 countries.

Media Contact:
Tom Gahan
Director of Marketing
Eposeidon Outdoor Adventure, Inc.
Main Office: 1-855-830-7430 Ext. 1002
Direct Line: 631-369-0063
tgahan@eposeidon.com
http://www.eposeidon.com

Business, Healthcare

Best Home Care Announces Same-Day Paychecks For Employees and Personal Care Assistants

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Best Home Care, a Twin Cities home health care agency, has begun providing employees with same-day paychecks. This announcement comes after the passing of new laws requiring Minnesota home care agencies to provide overtime payment.

Minneapolis, MN, USA (November 23, 2015) — Best Home Care, a Minneapolis home care agency, is now offering same-day paychecks to their entire staff of home care professionals and personal care assistants. This news comes after the passing of a law in the State of Minnesota that requires Minnesota home care agencies to compensate their PCAs for every hour of overtime worked. The new bill signals a momentous shift in home care administration practices and Best Home Care is proud to be a leader in this movement.

By offering same-day paychecks, Best Home Care seeks to provide an efficient solution to a common need among home care professionals and family caregivers. Using Best Home Care’s exclusive Homecare Timesheet App, personal care assistants are able to request payments when they need them instead of waiting until the end of a pay period. The Minnesota PCA agency also allows their employees to submit timesheets via fax, email, and electronic PDF while offering timesheet reminders via telephone or email.

“Our goal is to make it as easy as possible for our personal care assistants to be compensated for the home health care services they provide,” said Andre Best, Owner of Best Home Care. “Often times, PCAs will have difficulty submitting their timesheets on time or have a small mistake on their timesheet. Instead of waiting another two weeks to be paid, we seek to provide a way for our home care professionals to receive their money when they need it.”

On October 13th, the new home care overtime laws went into effect throughout Minnesota. This law greatly benefits personal care attendants working for a home care agency that provides overtime pay as they are now compensated for their work. However, a good number of Minnesota PCA agencies do not allow for overtime pay and as a result, these agencies were forced to cut employee’s hours to comply with the new state requirements. Despite these recent legislative changes within the home health care industry, Best Home Care has not cut any hours or pay rates for their personal care assistants; staying true to a promise that owner Andre Best made to employees.

About Best Home Care
Best Home Care is a top in-home health care agency providing support for personal care assistants (PCA) and family caregivers in Minnesota. Founded in 2005 by Andre Best, an attorney and former union president, the company offers administrative assistance and educational resources for those providing home care for seniors and individuals with various disabilities and diseases. Best Home Care is a PCPO, PCA Choice, and Waivered Service Provider.

Media Contact:
Andre Best
Best Home Care
2562 7th Ave E #201
North St Paul, MN 55109
651-330-2550
info@besthomecaremn.com
http://www.besthomecaremn.com

Business, Food & Beverage

Bryn Mawr Brewing is Now Utepils Brewing®

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Brewery Opens Spring of 2016 in Bryn Mawr Neighborhood.

Minneapolis, MN, USA (November 22, 2015) — Contact: Noah Rouen | 612-419-6909

Fresh off completing a successful equity raise of $1,225,000, Bryn Mawr Brewing announced it is changing its name to Utepils Brewing®, the name of the holding company. The word “utepils” is Norwegian for the first beer enjoyed outdoors in the sunshine after a long, dark winter. The word “ute” means outside and “pils” means beer. The “utepils moment” is widely-anticipated and celebrated every Spring by Norwegian beer drinkers.

In announcing the change to investors, founder Dan Justesen said, “Two years ago, when we embarked on a journey to build a great European-style craft brewery, we christened ourselves Utepils Brewing®. Then, after finding the perfect site to build our brewery near the Bryn Mawr neighborhood, we decided to adopt the Bryn Mawr name.”

However, a funny thing happened on the way to the trademark office. After researching the trademark for Bryn Mawr Brewing, Justesen and the ownership group discovered a winery of the same name in Oregon. Meanwhile, investors, fans and friends continued to use the Utepils name and hashtag in social media posts – often sporting the Utepils name from the back of t-shirts in Facebook, Twitter and Instagram posts.

Justesen added, “Utepils quickly became the fan favorite on social media for the brewery. There is nothing more social than enjoying a great beer with friends — so we are following our fans’ lead and building Utepils as our core brand.”

Utepils Brewing® is steeped in the traditions of European brew masters, but will soon be available close to home in Minneapolis, with plans to distribute regionally and nationally. Construction is now underway for the full-production brewery and taproom being built at the site of the former Glenwood Bottling plant. Utepils Brewing® is set to open in early 2016 and will specialize in classic European beer styles and also offer select, special edition seasonal brews.

Special Holiday Offer for VIPER MEMBEERSHIPS®

Just in time for the gift-giving season and to celebrate the new brand, Utepils Brewing® is offering holiday cheer MEMBEERSHIPS® with free beer for 99 years. The exclusive VIPER Program “Very Important Patron, Enthusiast and Recruiter” gives patrons access to the coolest (and only transferable) beer club in town.

Single MEMBEERSHIPs® are $1000, but Utepils Brewing® has a special holiday offer for the first 100 Couple MEMBEERSHIPS ® of $1848 per couple, reduced from $1900. 1848 is the founding date of the German brewery that was the original home of the signature copper kettle that will be displayed in our taproom.

Offer is limited to first 100 couple MEMBEERSHIPS® and expires December 23, 2015. To reserve your VIPER, email MEMBEERSHIP@utepilsbrewing.com.

For more information, visit http://www.utepilsbrewing.com. For media interviews, contact: Dan Justesen | 612-721-5131.

Business, Marketing

Innovative New Device Simplifies Confusing TV Remote Controls

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West Boylston, MA, USA (November 21, 2015) — Ask TV-viewers to comment on the remote controls provided by their cable company and nearly everyone will tell you the same thing: “Too Many Buttons!”

Many of today’s remotes resemble the cockpit of a jetliner and as remotes have become more complex, seniors and the technically unsavvy long for a “kinder, gentler” way to help avoid interruptions when watching their favorite TV shows. Press one wrong button and kablooey: the dreaded Blue Screen, a snow squall, HDMI-3 or a program being broadcast in a strange-sounding foreign language!

Meet the Solution to this Common, Frustrating Problem: BUTTON BLOCKER® is a removable cover that snaps onto standard issue pay-TV remote controls quickly & easily. Its patent-pending design allows access to the subset of buttons which are most commonly used and covers up the others- making it impossible to press “wrong” buttons. It can be removed and refitted in seconds. Easy-peasy.

Button Blocker, LLC, is the single-product start-up located in West Boylston, Massachusetts which manufactures, markets and sells the device. Founder Jack McDaniel reports: “Every day millions of viewers watching TV press one or more buttons out of sequence on their remote which results in their TV becoming uncontrollable and unwatchable. When this happens, the viewer is taken to a place from which they are unfortunately unable to return. Feeling helpless, they must place an embarrassing phone call to a family member or to Customer Service at the cable company to help them “fix” (reset) their TV. In a 2014 study, one out of six respondents reported that when this happens, they become so frustrated and upset that they stop watching TV.”

McDaniel explains: “With a Button Blocker® fitted onto the remote, the user has access to the buttons they want and need and not the ones they don’t. TV-viewing becomes infinitely more enjoyable because there are no interruptions. It’s a ‘Set it & Forget It’ type of deal”.

The device sells for about $10 and can be ordered though the company’s website. Button Blocker® makes a perfect holiday gift for loved ones and family members. McDaniel says emotionally: “No one likes seeing someone they care about struggle with something that should be so simple.”

Button Blocker® is molded of unbreakable polycarbonate and is backed by an unlimited lifetime warranty. Models are currently available for Comcast, DirecTV and Charter Communications remote controls, with other models to follow soon. Advance pre-orders for all models can be placed on the company’s website: http://www.buttonblocker.com.

For further information or courtesy samples for evaluation, please contact:
Jack McDaniel, Founder
Button Blocker, LLC
235 West Boylston St.
West Boylston, MA 01583
(508) 835-9000 x 130
jack@buttonblocker.com
http://www.buttonblocker.com

Business

PinPoint Research Names Walter Good President

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Proven Research and Marketing Analytics executive joins leading IVR CX Research Firm to Launch Voice Driven Research Services.

Emeryville, CA, USA (November 20, 2015) — PinPoint Research, pioneer and innovators in IVR survey technology, today announced that Walter L. Good has been named President and member of the board of directors.

Walter brings more than 30 years of research and marketing experience to the PinPoint Research team. For the last 15 years, he has been working with B2B technology companies focusing on managing research and analytics technologies that service global brand customers. As President of PinPoint Research, Walter will be responsible for overseeing the corporate strategy including the launch of the company’s new speech-to-text platform for interactive voice response (IVR) surveys, which allows market researchers to capture the true voice of the consumer and converts survey data to a form that enables real-time analytics.

Before joining PinPoint Research, Walter was co-founder of MarketTools, a software-as-a-service company that developed and deployed survey technology for research and consumer experience agencies, market research firms, and global brands. Walter Good also led the development of Zoomerang, the first DIY SaaS survey platform. During his tenure with MarketTools, Walter was responsible for forging strategic investment alliances with Procter & Gamble and General Mills that resulted in innovations in their approach to web-based consumer research.

“Walter brings a wealth of B2B market research an analytic expertise to PinPoint Research,” said Dr. Jack Bieda, Chairman and founder of PinPoint Research. “His background in developing and selling research platforms customized to meet the changing needs of consumer survey companies has already proven invaluable in expanding our market reach. We are fortunate to be able to have his leadership and guidance as we bring our new speech-to-text platform to market.”

About PinPoint Research
PinPoint Research is the leader in voice driven research data collection and data processing servicing the customer experience (CX) enterprise market. Since 1986, PinPoint Research has been developing state-of-the-art research technology for use by market research firms, survey services, and global brands. A pioneer in interactive voice response (IVR) surveys for consumer research, PinPoint Research offers customers hosted services capable of handling millions of survey responses every week. The company is also an innovator in hosted speech-to-text technology that captures the voice of the consumer and immediately transcribes it for real-time analytics and integration into customer and CX solutions, call center, and retail applications.

PinPoint Research is headquartered in Emeryville, California, with regional offices in Las Vegas, Nevada, and Naples, Florida. For more information, visit http://www.pinpointresearch.com.

Contact:
Tom Woolf
Woolf Media & Marketing
415-259-5638
tomw@woolfmedia.com

Business, Human Resources

Engage PEO CEO Jay Starkman Wins Top Award at International 2015 Golden Bridge Awards

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Jay Starkman honored with Gold award for Chief Executive Officer of the Year.

Fort Lauderdale, FL, USA (November 20, 2015) — Engage PEO, a leading professional employer organization providing HR outsourcing solutions to small and mid-sized businesses across the U.S., announced that founder and CEO, Jay Starkman, has earned the prestigious Gold Award for Chief Executive Officer of the Year in the 2015 Golden Bridge Awards. The honor was given on Nov. 16, 2015 during a gala event in San Francisco.

Starkman was recognized for his accomplishments in building one of the fastest growing PEOs and among the fastest growing companies in the country, achieving more than 1,200 percent revenue growth over the last two years. This is the second time this year that Starkman was recognized for his leadership. In June, Starkman was the Gold winner at the national 2015 “Stevie” Awards in the Executive of the Year, Business Services category.

“I am so proud of the accomplishments of the entire Engage team and the tremendous commitment they show to our clients every day,” said Starkman. “A CEO’s main job is to identify, recruit and motivate top people and accordingly, this award really belongs to the Engage team, who are truly the best of the best.”

More than 40 judges from around the world representing a broad spectrum of industries participated and their average scores determined the 2015 Golden Bridge Business Awards winners.

About Engage PEO
Engage PEO delivers comprehensive HR solutions to small and mid-sized businesses, sharpening their competitive advantage. Comprised of the industry’s most respected veteran professional employer organization executives, certified HR professionals and attorneys, Engage PEO provides hands-on, expert HR services and counsel to help clients minimize cost and maximize efficiency for stronger business performance. The company’s superior service offering includes a full range of health and worker’s compensation insurance products, payroll technology and tax administration, risk management services and advanced technology as part of an extensive suite of HR services. For more information visit http://www.EngagePEO.com.

About the Golden Bridge Awards
Golden Bridge Awards are an annual industry and peers recognition program honoring best companies in every major industry from large to small and new start-ups in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America, Best New Products and Services, Best Innovations, Management and Teams, Women in Business and the Professions, Case Studies, Customer Satisfaction, and PR and Marketing Campaigns from all over the world. Learn more about The Golden Bridge Awards at http://www.goldenbridgeawards.com.

Media Contact:
Sandra Fine, rbb Communications
(305) 567-0535
sandra.fine@rbbcommunications.com

Business

Eurotransport Launches Their New Media Planner for 2016

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The publication Eurotransport today announces the official launch of their new media planner for 2016.

Brasted, United Kingdom (November 19, 2015) — The publication Eurotransport today announces the official launch of their new media planner for 2016.

“Throughout 2015, we have seen a very successful year unfold, with visitor numbers soaring by more than 65% and website registrations increased by 63%. These figures show that our audience are becoming more relevant and larger in size to fit our clients’ needs” Jude Marcelle-Hoffbauer, Publication Manager, Eurotransport.

Responses from their 2015 industry survey confirmed that:
• 74% of their visitors have direct purchasing power
• 71% of their audience are involved directly in their company’s decision making
• 89% would recommend Eurotransport to a colleague

Now that advertising opportunities are nearly sold out for 2015 both digitally and in print, New Food is now selling advertising and sponsorship opportunities across its portfolio for 2016.

About Eurotransport
ABC audited, Eurotransport is distributed six times a year to over 11,327 key decision makers across Europe. Typical job functions include Transport Ministers, local and regional government decision makers, Chief Executives, Managing Directors, Procurement Directors and other senior purchasing personnel. Passed down through the management chain, we estimate that the total readership of Eurotransport is 35,000 for each issue. This represents a highly targeted advertising opportunity for companies such as yourself, who wish to influence the key decision makers in what is a vitally important industry.

http://www.eurotransportmagazine.com

For further information, please contact:
Jude Marcelle-Hoffbauer, Publication Manager
Eurotransport
T: +44 (0)1223 345600
E: jmarcelle-hoffbauer@russellpublishing.com
W: http://www.eurotransportmagazine.com

Business

Engage PEO Expands Presence into Illinois with Addition of Vice President of Sales, Lisa Rossi

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Engage PEO, today announced the addition of Lisa Rossi as vice president of sales for Illinois.

Fort Lauderdale, FL, USA — Engage PEO, a leading professional employer organization providing HR outsourcing solutions to small and mid-sized businesses across the U.S., today announced the addition of Lisa Rossi as vice president of sales for Illinois. Rossi will focus on creating new opportunities and building insurance broker relationships to position Engage’s HR solutions to potential clients throughout the state and nationwide.

“We are excited to introduce businesses in the Illinois market to Engage’s industry-leading HR solutions,” said Jay Starkman, chief executive officer of Engage. “To have one of the best PEO sales professionals in the country join our team and drive our efforts in this new region is a big win for the company.”

Rossi brings close to two decades of experience in the PEO industry to Engage. She has held various roles at large PEOs, working both on the sales and service sides of the business. At her former PEOs, Rossi was consistently ranked among the top sales producers.

“I strongly believe in the PEO product, particularly Engage’s ‘Expect More’ philosophy, which delivers extraordinary client service together with an outstanding product offering,” said Rossi. “I am thrilled to join the Engage team and help fuel its continued growth as one of the country’s fastest growing companies.”

Rossi holds a bachelor’s degree in Business Administration & Management from Saint Xavier University, Chicago.

About Engage PEO
Engage PEO delivers comprehensive HR solutions to small and mid-sized businesses, sharpening their competitive advantage. Comprised of the industry’s most respected veteran professional employer organization executives, certified HR professionals and attorneys, Engage PEO provides hands-on, expert HR services and counsel to help clients minimize cost and maximize efficiency for stronger business performance. The company’s superior service offering includes a full range of health and workers’ compensation insurance products, payroll technology and tax administration, risk management services and advanced technology as part of an extensive suite of HR services. For more information, visit http://www.engagepeo.com.

Media Contact:
Sandra Fine, rbb Communications
(305) 567-0535
sandra.fine@rbbcommunications.com

Business

FX-MM Launches Their New Media Planner for 2016

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The publication FX-MM today announces the official launch of their new media planner for 2016.

Brasted, United Kingdom (November 18, 2015) — The publication FX-MM today announces the official launch of their new media planner for 2016.

“Throughout 2015, we have seen a very successful year unfold, with website registrations increased by 61%. These figures show that our audience are becoming more relevant and larger in size to fit our clients’ needs” Graeme Cathie, Publisher, FX-MM.

Responses from their 2015 industry survey confirmed that:
• 89% of their visitors have direct purchasing power
• 76% of their audience are involved directly in their company’s decision making
• 96% would recommend FX-MM to a colleague

Now that advertising opportunities are nearly sold out for 2015 both digitally and in print, FX-MM is now selling advertising space and sponsorship opportunities across its portfolio for 2016.

About FX-MM
For nearly 20 years FX-MM has examined the issues that bankers, corporate treasurers, fund managers, traders, brokers and technology vendors face in the international financial markets. FX-MM focusses on treasury, trading and technology and is the only monthly magazine which serves all of these sectors effectively.

http://www.fx-mm.com

For further information, please contact:
Graeme Cathie, Publisher
FX-MM
T: +44 (0)1959 563311
E: gcathie@russellpublishing.com
W: http://www.fx-mm.com

Business

International Airport Review Launches Their New Media Planner for 2016

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The publication International Airport Review today announces the official launch of their new media planner for 2016.

Brasted, United Kingdom (November 18, 2015) — The publication International Airport Review today announces the official launch of their new media planner for 2016.

“Throughout 2015, we have seen a very successful year unfold, with visitor numbers soaring by more than 74% and website registrations increased by 79%. These figures show that our audience is becoming more relevant and larger in size to fit our clients’ needs” Andrew Holland, Publication Manager, International Airport Review.

Responses from their 2015 industry survey confirmed that:
• 90% of their visitors have direct purchasing power
• 82% of their audience are involved directly in their company’s decision making
• 97% would recommend International Airport Review to a colleague

Now that advertising opportunities are nearly sold out for 2015 both digitally and in print, International Airport Review is now selling advertising and sponsorship opportunities across its portfolio for 2016.

About International Airport Review
International Airport Review is the leading bi-monthly technical journal for the airport industry, and is essential reading for anyone involved in the airport industry. International Airport Review keeps you informed of the latest developments and projects within the aviation sector, featuring articles on key topics, including: – passenger flow technology, winter operations, legislation, baggage handling, ground handling, security, ATC/ATM, ARFF, IT and cargo. At International Airport Review we pride ourselves on our editorial integrity. We attract the leading industry experts to write on subjects that readers need to know about. The strength of International Airport Review is reflected by our circulation figures, with an estimated 30,000 readers across the globe.

http://www.internationalairportreview.com

For further information, please contact:
Andrew Holland, Publication Manager
International Airport Review
T: +44 (0)1959 563311
E: aholland@russellpublishing.com
W: http://www.internationalairportreview.com