Most local business searches are done online. As such, it is important to be a part of local search directories in order to increase your business visibility. Optimize your site for local searches and make sure that you are listed in the major search engines. Where should you start listing your business? Here are 7 local search directories that you should consider:

1. Google Local. Each time the user types a search phrase and geographical location. Google Local listings appear. It is one of the most popular local searches launched September 2009. As of April 2010, almost four million businesses have registered through the Local Business Center, helping them to verify and supplement their business information. There is also a personalized dashboard where you can keep track of how your business listing is performing on Google. In addition, you will get a 200-character description field where you can state the reason why people should choose your business. Here, you are also allowed to post 10 images and 5 videos that you can use to attract more visitors to your business. A Google Local listing plays a key role in conversion marketing.

2. Yahoo Local. It offers an affordable listing options, where you can hook up a free basic website with your listing or sign up for an enhanced listing. The enhanced listing allows you to include a logo of your business and a tagline with photos and coupon links. You fill up and form, which should include your business and contact information. To get more visibility in its listing directory, the enhanced version is more recommended. In addition, with the enhanced listings, you get reports showing the number of times your business was viewed and clicked.

3. Bing Local. Listing your business here is free and anytime you wish to update your business information, you can. If your business has multiple locations, Bing Local allows you to include all your business locations. You need to fill up a long form where you can input information about your business, such as your taglines and brands. In addition, you can pick six categories where you can place your business.

4. Citysearch.It covers more than 75,000 locations nationwide and have pages dedicated to editorial recommendation, candid user comments, and expert advice from local businesses. This is a good community have your business listed for you have the chance to be voted as the Best of Citysearch, wherein people get to nominate and vote for the best local businesses nationwide. This is a great opportunity to promote your business and increase your customers if you are nominated and voted. If you are listed, you can personalize your page by adding an owner photo. In addition, consumers have a better chance of following your business for your can add links to your Facebook and Twitter accounts.

5. Yellowpages. Beyond listing your business, you can add various other options such as additional information page, video capabilities, and strong call-to-action tactics. The site is available on mobile devices, which gives you a better chance of tapping into this growing market. It offers various pricing plans: free, bronze, silver, gold, and platinum. The free option lets you have a link to your website and a detailed business information on the directory. The platinum plan allows you to include text and graphics on your listing to promote your business in addition to being on its priority list when it comes to the placement of your business.

6. BOTW Local. This is a place where people find information, rates, get directions, review local businesses, and more. You may want to sign up with their Jumpstart program, which allows you to enter your business details, location, and operating hours. You also have paid options for more power, visibility, and functionality.

7. Get listed.org. This is targeted for small business owners who want to enhance their listings in the search engines. There is a tool that allows you to see how the major search engines see your business.

To generate more website inquires, phone calls, and sales, take advantage of online yellow page directories. Many local businesses are adopting this strategy to remain competitive, especially at the local level, to drive online traffic. Whether you are using outsourced marketing or doing it in house, these seven listings are a must.

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