Tag Archives: yamgo tv

Yamgo Announces Landmark Mobile TV Deal as Sony SAB becomes the 100th channel on the Yamgo service

Mobile TV network Yamgo has launched its 100th channel after securing a worldwide distribution deal with media giant Sony.

The launch of Sony SAB, a hugely successful Indian focused entertainment channel with a strong youth following, gives the strong Yamgo Asian content portfolio another boost.

As mobile TV usage explodes the Yamgo viewing figures in India, Pakistan and other Asian countries continues to see rapid growth.

Yamgo CEO Ian Mullins said: “We’re constantly adding the best quality content to our channel line-up and hitting the 100th channel landmark with such a prestigious and popular partner is great news.

“Since the creation of Yamgo in 2006 the mobile industry has grown at an incredible rate. We’re giving people access to TV on mobile devices – in many countries this is a breakthrough that is seeing TV go mainstream.

“What we are doing at Yamgo is offering the type of channels that people are used to watching in the home, but with advanced compression technologies that make them easily watchable on a wide range of mobile devices, from feature phones to smartphones.

“We believe that the future is all about allowing people to watch what they want when they want and mobile TV enables that. Advertisers understand this and there is already a huge amount of interest from the advertising industry about what we are doing on mobile.”

With over 35 million views per month, over a million smartphone app downloads and 100 channels across 6 different genres Yamgo is now one of the world’s leading mobile TV providers.

Yamgo’s technology platform has been designed to maximise the compatibility across networks and phones. It does this by dynamically adapting video streams to address the different needs of thousands of mobile devices and networks from 2.5G, 3G and 4G to Wi-Fi and broadband. Yamgo delivers the experiences of live television, primetime programming and video-on-demand services on all major device platforms including Java, Android, iPhone, iPad, Symbian and more.

The company now has distribution deals with some of the major TV broadcasters and rights owners, including Sony, France24, Trace Sports and Fashion TV.

Tony Lit the Vice President Head of UK & Europe for Sony SAB said, “We are excited to announce the launch of Sony SAB on Yamgo that will see our content reach new audiences and allow our viewers even more ways to access the award winning family entertainment channel.”

Juniper forecasts that due to the increase in smartphone usage, the number of people streaming TV to their smartphones will reach 240 million by 2014. An article recently published by Mobile Marketer also reported: “The number of mobile users will grow from the 174 million in 2011 to 265 million by 2016.”

The same article from Mobile Marketer also states that: “68 percent of mobile advertising spending in the U.S. was for ads that appeared on mobile phones, 23 percent on media tablets and e-readers and 9 percent on other mobile devices such as the iPod touch.”

It’s clear that it isn’t just the way people watch TV that’s changing. Several major brands are adapting their marketing campaigns to capture the attention of their increasingly mobile audience. Businesses can advertise on mobile for a fraction of the cost they would have to pay to place the same ad on television. Mobile advertising can also provide the same audience levels as traditional television but allow interactive ads, making the advertising effectiveness more measurable.

In 2011 the IDC (International Data Corporation) forecasted that worldwide business-to-consumer m-commerce would increase from the $80 billion in 2011 to $554.7 billion in 2016, reflecting an annual compound growth rate of 47 percent. One of the main factors for driving this demand is through video advertising on mobile TV, which allows brands to play interactive ads. This has already proved to be 27 times more successful for click-through rates than static ads.

The important challenge for brands concerning mobile TV is finding premium, quality content to play their ads alongside. Yamgo is the market leader in having the best channels for genres such as Bollywood, Music and Fashion. Yamgo currently offers seven genres in total, including Fashion, Bollywood and Music, there are also channels containing News, Sport, Bikini and Entertainment. A Lifestyle category is currently being contracted.

As a mobile TV distribution network Yamgo TV allows viewers to watch live and linear channels through Internet enabled mobile devices and desktop computers. Yamgo TV is available on all leading mobile platforms and devices including iOS (iPhone, iPad, iPod Touch via the app store), Android (phones and tablets via the Google Play store), Nokia, Blackberry, HTC, Samsung and HP webOS.

Yamgo TV is available anytime, worldwide. Viewers can watch direct from their mobile at www.yamgo.mobi or download the application from leading app stores or www.facebook.com/YamgoTV

India’s # 1 Punjabi Music Channel 9X Tashan now available on Yamgo TV

9X Tashan
9X Tashan Music Channel

Monday 3rd December 2012

9X Tashan which is India’s number one Punjabi Music Channel has partnered with Yamgo TV to release and distribute its video content on mobile TV. Popular animated characters such as Bhabhi, Ullu da patha, Chote Bade & Falli Balli will now be available on mobile TV through this association.

Talking about this development, Ms. Vibha Gosher, SVP – Digital – 9X Media said “Our partnership with Yamgo TV will help us release the popular 9X Tashan videos and also take our popular characters closer to their fans. This association will provide a great opportunity for music listeners to enjoy various genres of music. “

9X Tashan is a leading Punjabi music channel with a twist. Traditional music superstars have been replaced with animated characters such as Bhabhi, Ullu da patha, Chote Bade & Falli Balli which offer wide appeal to a variety of audiences. These characters are known as the 9X Tashan Gang on the Channel.

The 9X Tashan Gang:

Bade-Chote
The most popular animated characters on 9XM are now set to entertain the Punjabi speaking viewers with their hilarious animated show called Bakwaas Band Kar.

Bhabi
Cute, pretty, sexy, naughty, spicy and experienced, Bhabhi who will play the perfect agony aunt.

Falli – Balli
They are the gym instructors who always have very interesting trivia about films and sports to share with the viewers.

Ullu Da Patha
He is a wannabe Punjabi rapper who thinks that he is very handsome, super-cool and a fantastic singer.

Delivering video clips of premium content, Yamgo is a mobile TV distribution network which allows viewers to watch their favourite channels. Available on over 1,000 devices Yamgo streams channels to millions of viewers via their Internet enabled mobiles, tablets and computers.

CEO of Yamgo TV, Ian Mullins “We couldn’t be more pleased to have 9X Tashan on board the Yamgo mobile TV network. We’ve had a great response from our viewers since the launch of 9XM and we hope to achieve the same with 9X Tashan.”

9X Tashan is available to view on Yamgo via all leading mobile platforms and devices including iOS, Blackberry, Android and other Internet enabled mobile phones and media tablets. The Yamgo app can be downloaded via the Yamgo Facebook page http://www.facebook.com/YamgoTV/app or viewers can watch direct from the mobile site www.yamgo.mobi .

Magic Works has female viewers spellbound on Yamgo TV

Several captivating TV channels have launched on Yamgo TV to the delight of female viewers. The company behind the content is Magic Works who are the driving force behind delivering fresh and exciting content to viewers. Living up to their name the company has been working its magic by providing premium viewing and entertaining women worldwide since the launch two weeks ago.

Magic Works was created in 2001 and seeks to provide the highest quality mobile television content across several popular genres including Bollywood. Challenged with setting up new channels and developing existing ones, Magic Works have been involved with brands such as MTV, Discovery Travel and Living CNBC, Zoom and Bindass.

Commenting on this development MagicWorks CEO Seher U Bedi said, “More and more women are now watching television through mobile devices. It’s important for us to keep up with this trend and continue to provide entertainment to our female viewers. As more and more women are expected to juggle family and friends alongside careers- mobile TV works for them because it fits in around hectic schedules to provide that little breather of entertainment and enjoyment.

“The content of channels we provide is designed to fit in with this lifestyle. Women can tune into channels such as Bollywood Mela or Bollywood Match and see the latest gossip headlines in a few minutes or if they have a bit more time they can tune into Bollywood Pundit which looks at how current horoscopes are affecting the lives of stars such as Priyanka Chopra and John Abraham. Overall the channels provide an appealing mix of quality entertainment for women.”

The five new channels; Bollywood Ball, Bollywood Maal, Bollywood Match, Bollywood Mela and Bollywood Pundit cover the exciting and glamorous lifestyles of Bollywood celebrities. Bollywood Match contains all the latest gossip from the love lives of some of the most famous names in the business including newly married couple Saif Ali Khan and Kareena Kapoor whilst Bollywood Maal looks at how these celebrities flash their cash. Fast cars, million dollar homes and designer labels are all covered with profound insight.

Yamgo is a mobile TV distribution network which has grown rapidly over the past three years and recently reached the milestone of having 100 active channels available to viewers. Yamgo offers free to view channels across several genres including Bollywood, Entertainment, Music and Fashion.

Ian Mullins, CEO of Yamgo TV commented “Our female audience has been growing steadily over the past year and we have been carefully licensing new TV channels that have a strong female appeal for both Asian and Western audiences. Our aim is to deliver a diverse range of both leading mainstream TV channels and niche channels enabling Yamgo to personalise mobile video advertising. As one of the leading mobile TV networks worldwide it’s fantastic to add more female focused channels. From life stories of iconic families like the Kapoors, Khans and Bachans to the latest Bollywood gossip each of the channels offers a different perspective on the lifestyles of icons in the industry such as Shah Rukh Khan and Aishwarya Rai.”

The recent additions of Bollywood channels to Yamgo TV can be viewed for free on most Internet enabled mobile devices and tablets at www.yamgo.mobi. The mobile application is available to download for free on leading platforms and devices including iOS, Blackberry and Android from the Google Play Store, iTunes App Store or by visiting www.facebook.com/YamgoTV .

WHO?MAG TV Takes Music On The Move With Yamgo Mobile TV

Yamgo TV Logo
Yamgo offers free-to-view TV on your mobile, tablet or computer.

1st November 2012
Music fans around the world are jumping for joy as the Hip Hop, Dance and Urban music company WHO?MAG TV launches several of its channels on the popular multi-screen TV network Yamgo.
Viewers across the globe will have free access to Hip Hop channel WHO?MAG TV, the music video channel WHO?MAG Video Visions, EDM and dance music channel DMTV, and music entertainment channel iFame TV through their mobile phones, iPads, tablets and PCs.
Founder of WHO?MAG TV Rob Schwartz, talks about the reasons for taking their TV channels mobile, “WHO?MAG TV was launched in 2007 and has been growing rapidly ever since. We wanted to meet the demand of our audience and Yamgo presented a perfect opportunity to do this. By offering our fans the opportunity to watch WHO?MAG content from the convenience of their mobile phones means that they have access to their favourite entertainment channel on demand, wherever and whenever they like”.
WHO?MAG TV has an extensive guest list of the world’s biggest music artists, celebrities and A-listers. As the broadcast TV programme launches onto the mobile screens of thousands worldwide, viewers can expect to see music stars such as hip hop artist Pitbull, Wyclef and Lil Jon, dance artists like Timo Maas, Kaskade, and Mig & Rizzo, and other A-list artists in exclusive interviews, videos, and special episodes.
The TV channels have successfully aired a series of entertaining half hour episodes and spin offs including specials such as “In the studio with Wyclef Jean”. WHO?MAG TV also airs music reviews, sneak preview video clips and over 1000 different celebrity interviews including the likes of George Clinton and Daz Dillinger.
Fans of EDM and electronic dance music will be able to enjoy the world’s most popular DJs, biggest parties, and best dance festivals by tuning into DMTV. The channel features music videos of the latest dance tracks and classic club anthems from artists such as David Guetta, Avicii and Deadmau5.
Ian Mullins, CEO of Yamgo TV talks of his delight at having the new channels on board, “We couldn’t be more pleased to welcome WHO?MAG TV to Yamgo. Music and entertainment are extremely popular genres on Yamgo and our audience will be thrilled to see WHO?MAG providing them with big names from the Urban scene such as Public Enemy, Run DMC, and the Sugar Hill Gang to new artists such as Joell Ortiz, Big Sean, and Kendrick Lamar.”
The channels are available at www.yamgo.com or those who would like to view directly from a mobile device can visit www.yamgo.mobi. As well as the music channels such as WHO?MAG TV viewers can also watch other genres such as Bollywood, Sport, Bikini, News and Fashion.

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About Yamgo Ltd
Yamgo is a multi-screen TV network that delivers live TV to mobile devices worldwide. Enjoyed by millions of viewers across the globe Yamgo allows consumers to watch free TV on almost any mobile device and share the experience with friends. Media companies, broadcasters and service providers worldwide use Yamgo’s unique and end-to-end mobile TV solution to ingest, host, manage, optimize, deliver and monetize live TV and video on any IP enabled device.

Yamgo’s technology platform has been designed to maximize the compatibility across networks and phones. It does this by dynamically adapting video streams to address the different needs of more than 1,000 mobile devices and networks from 2.5G to Wi-Fi. Yamgo delivers the experiences of live television, primetime programming and video-on-demand services on all major device platforms including Java, Android, iPhone, iPad, Symbian and more.

Yamgo was founded in 2005 by Ian Mullins, an expert in mobile TV technology and publishing. Ian led the team from producing made-for-mobile video clips to the development of a carrier grade mobile TV platform specializing in the delivery of real-time linear TV and catch up TV programming. His vision is to deliver free live TV and video to mobile phones around the globe and empower consumers with access to their favorite TV shows anytime anywhere. Yamgo has offices in Swansea and Oxford and a team of experts from the mobile, IT and TV industries.

For more information about Yamgo managed end-to-end services and hosted content delivery technology and solutions, please visit: www.yamgo.com

Contacts:
Harriet Rees
Marketing Assistant

marketing@yamgo.com
01792 614691

Yamgo set to unleash superfast TV as 4G services roll out across the UK

Leading mobile TV provider Yamgo has unveiled an updated technology platform ready to deliver high quality TV streams to mobile phones on Britain’s new superfast 4G networks.

The Yamgo mobile TV service will capitalise on the superior speed of 4G to deliver sharper looking video and improved audio, bringing UK consumers in line with the enhanced mobile TV experience that’s become so popular in the USA, South Korea and Scandinavia.

Tomorrow (Tuesday) EE becomes the first UK Operator to launch 4G LTE services, with consumers in 16 cities due to be connected by Christmas this year.

Yamgo makes it easy to watch over 100 channels of TV on a mobile or tablet using phone based applications or mobile web pages to launch the service.

4G will make data services like mobile TV and music mainstream due to the ultra-fast connectivity, making it quicker than most home broadband connections.

Yamgo’s proprietary technology platform enables it to dynamically adapt video streams, maximising compatibility across mobile network operators and devices. Although Yamgo services work well around the world on slower 2.5G services, it’s the lightning speed of 4G that will make watching TV on mobiles mainstream.

Yamgo CEO Ian Mullins stated, “The launch of 4G is the tipping point for services like Yamgo. When all the networks have 4G rolled out across the country, it will quickly become second nature for people to watch TV on their mobile.

“The ability to use digital entertainment services like Yamgo has been available for years, but I think we all agree that with the new smartphones, 4G and the proliferation of Wi-Fi, we’re now going to see the market explode.

“We’ve seen the effect 4G has had on the use of data services in the US and I expect it to be exactly the same here. We’re pleased for all the viewers of Yamgo TV who will get a faster, better service over 4G LTE and with the benefit of our new platform.”

The news from Yamgo comes on the back of a major announcement last week that four of the UK’s largest mobile service providers have joined forces to accelerate the timetable of the 4G rollout across the country. In conjunction with communication regulator Ofcom and the UK government, Vodafone, Everything Everywhere (EE), Three and O2 have come together to form ‘Digital Mobile Spectrum Ltd (DMS).

DMS will be focused on co-ordinating operations for the roll-out of 4G on the 800MHz spectrum while ensuring that the UK’s digital television and Freeview services are not affected.

DMS will be funded by successful bidders in the upcoming 4G spectrum auction. The auction will offer a welcome boost to the UK economy, with expectations suggesting income of £2-4bn will be generated.

EE is due to launch Britain’s first 4G service tomorrow (October 30th) and expects to have reached one third of the UK’s population by the end of 2012.

The 4G services will initially be in four cities – London, Bristol, Cardiff and Birmingham – with 12 others to follow: Belfast, Derby, Edinburgh, Glasgow, Hull, Leeds, Liverpool, Manchester, Nottingham, Newcastle, Sheffield and Southampton.

All the UK mobile phone operators are expected to launch 4G services early next year.

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Contact:
Ryan Davies-Marketing Manager at Yamgo TV
E: ryan@yamgo.com
T: 01792 614 691
www.yamgo.com www.yamgo.mobi
Yamgo Ltd
214 Technium Digital
Singleton Park
Swansea
SA2 8PP

About Yamgo Ltd

Yamgo is a mobile TV network that delivers live television and video clips to mobile phones worldwide. Enjoyed by millions of viewers across the globe Yamgo allows consumers to watch TV for free on almost any mobile device and share the experience with friends. Some of the biggest brands worldwide including Sony, RT, Fashion TV and many more use Yamgo’s unique and end-to-end mobile TV solution to ingest, host, manage, optimise, deliver and monetise live TV and video on any IP enabled device.

Yamgo’s technology platform has been designed to maximise the compatibility across networks and phones. It does this by dynamically adapting video streams to address the different needs of more than 1,000 mobile devices and networks from 2.5G, 3G and 4G to Wi-Fi and broadband. Yamgo delivers the experiences of live television, primetime programming and video-on-demand services on all major device platforms including Java, Android, iPhone, iPad, Symbian and more.

Founded in 2005 by Ian Mullins, an expert in mobile TV technology and publishing, Yamgo has evolved from a small team producing made-for-mobile video clips into a developer of carrier grade mobile TV technology, specialising in the delivery of real-time linear TV. His vision is to deliver free live TV and video to mobile phones around the globe and empower consumers with access to their favourite TV shows anytime anywhere. Yamgo has offices in Swansea and London and a team of experts from the mobile, IT and TV industries.

For more information about Yamgo managed end-to-end services and hosted content delivery technology and solutions, please visit: www.yamgo.com