Tag Archives: tv

Indian women turn to their smartphone for entertainment as mobile television growth accelerates.

A series of recent studies by various parties have found that women in India are consistently turning towards their mobile phone as a source of entertainment.

A recent study published by Google and IPSOS reported that Indian consumers are ditching their televisions for smartphones faster than any of the 40 countries surveyed. In fact 49% of the respondents from India stated they would rather give up their Television than their smartphone.

Mobile TV company Yamgo recently ran a research campaign in a bid to discover more about their audience. The 4 week study spanned several platforms including social media and focus groups and Yamgo’s websites and applications.

Ian Mullins the CEO and founder of Yamgo TV said, “Our audience is growing globally on a daily basis and it’s important to ensure that we are meeting the needs of our viewers. We want to ensure that we are consistently providing our viewers with content that they are going to love, websites and apps that they find easy to use and a quick streaming service. The best way for us to ensure we are meeting these criteria is by asking Yamgo viewers directly what they want from their mobile viewing experience”.

Findings from the research has both supported the existing knowledge of Yamgo and provided useful insight into emerging trends in the industry.

The research showed that Yamgo TV has a strong following of Indian women aged 18-24 with a particular interest in fashion. Our research showed that Indian women in the 18-24 age bracket were markedly more engaged with Yamgo’s extensive line up of fashion content. Fashion focused adverts received a far higher click-through rate than similar adverts for different genres. The Indian females in this age bracket also were also far more socially engaged than their older counterparts and proved to be far more likely to act on an advertisement that featured a social recommendation from a friend (e.g a Facebook Like) than a paid for advertisement. The research found that Bollywood is the second most popular television genre amongst Yamgo’s Indian female audience and also found that News is the most popular genre for women aged 35-44, two times more popular than any other genre in this age range.

With research by Nielson placing the estimated number of smartphone users in India at 27 million these recent studies by Google, IPSOS and Yamgo could have major implications for the future of mobile television and advertising in India.

The take-up of television in India has been rapid and it has become clear that the role of television is changing the lives of Indian women, particularly in rural areas. The world of TV opens windows for viewers to see what life is like in other cultures which demonstrates an alternative lifestyle in comparison to their own. A study by Jensen (Brown University) and Oster (University of Chicago) held profound insight into the impacts television has on Indian women.

The study followed women in 2,700 households over 180 villages. The authors found that the arrival of cable TV and shows likes “Days of our Lives” quickly impacted the beliefs and opinions of rural Indian women. Results from the study found that after the delivery of cable TV, girls between the age of 8 and 10 were 8% more likely to go to school and the number of births by women under the age of 35 fell by more than half.

The findings of the study show that TV has ability to strongly influence the viewer- however it is apparent that viewers are becoming more opinionated about the content they want to see on their screens.

Sahara One is one of India’s top entertainment conglomerates which recently signed a deal with Yamgo to broadcast on the mobile network. A representative for Sahara One said about the strength of female viewers, “As an entertainment channel we have a strong female following. What’s important to learn about female fans is that they are far more likely to discuss events that have occurred on TV with their friends and family than male viewers. Our female followers are highly engaged and social which means that Sahara One is talked about frequently amongst our viewers, therefore reinforcing the Sahara One brand”.

The research shows a large percentage of Indian consumers have a preference for their smart phone over traditional television which will develop an increase in demand for mobile television content. A large percentage of Indian females now have instant access to influential programmes and entertainment which may result in further developments of the Indian culture, particularly as mobile devices become more readily available to rural area of India.

As a mobile TV company with an international audience, Yamgo consistently researches and interacts with viewers in order to deliver premium content that their audience will favour. Yamgo TV is available to watch for free from www.yamgo.com or to watch direct from a mobile device www.yamgo.mobi.

The Yamgo application is free to download from all leading app stores including iTunes and Google Play.

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Cellcast launches MyTV – India’s first Social TV channel

Cellcast Interactive, India’s first interactive media company announced the launch of its new platform – MyTV, ushering in the first social TV channel in India. All the interactive programming on MyTV will be free of ad breaks and the content will be created uniquely such that brands are integrated into it. MyTV, a free to air channel, is a path-breaking venture by Pankaj Thakar and funded by Canaan Partners & Vertex Venture Holdings being the first ever fully interactive channel in India. MyTV will bring about interactivity across three platforms – television, internet (including social media platforms) and mobile. Viewers participating in any show will be able to see interactions from other mediums as well in real time – giving a complete social experience.

MyTV will feature more than 20 hours of programming with shows like Bid2Win, My Studio, The Big Deal, Chor Machaye Shor, Laughter Tambola, Glitter Mania, Gold Safe, Cricket Howzatt, One2Many, among others. MyTV has signed on prominent names like Aman Verma, Swapnil Joshi and Sudha Chandran to host some of its properties. The company is also exploring the possibility of collaborating with leading names from the independent music scene to identify and mentor talent on its MyStudio show. Some consumer facing brands have been in talks with MyTV to leverage their platform to reach out to new customers using MyTV’s interactive platform spanning the web, TV and mobile.

MyTV will be available across the western, eastern and northern belts of the country. MyTV would reach over 35 million analog/ digital homes including multiple DTH platforms in the first phase itself. The channel aims at reaching out to varied audiences in the 15+ age group. BAG Network, will be the official distribution partner of Cellcast’s MyTV, especially across the Hindi speaking belt in India.

“Cellcast is a pioneer in the business of interactive television. With a change in the profile of the television audience over the last few years there has been a shift in the way the younger audience wants to interact with content they see on television. MyTV will fill this void by offering viewers an opportunity to connect and interact with content actively rather than just view is as passive participants,” said Pankaj Thakar, Founder & CEO, Cellcast on the launch of MyTV.

Elaborating the thought behind MyTV, Mr. Ashutosh, COO – Television, said, “Our vision of creating MyTV was to offer consumers another interactive platform where the multiple mediums can be integrated to offer an enhanced experience. Our Viewers are our Customers, thus the value delivered by this channel needs to be so much more. Also, by eliminating ad breaks on our MyTV our audience will be more engaged on this unique interactive approach to entertainment. Each of our shows are independent properties with separate online and offline revenue streams”.

Last year, Cellcast provided 4000 hours of content across various channels and is now planning to increase it to 10000 hours this year. In the next one year, Cellcast aims aggregate more than 100 million interactions with consumers over the next one year.

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TV Beds Retailer LeatherTVBeds.co.uk Announces New Bed Range

As one of the major providers of TV beds, LeatherTVBeds.co.uk has just introduced an entirely innovative line of leather television beds that are of the finest quality. Thanks to the feedback that the company has received from their client base, these new beds are constructed using an ergonomically recommended framework. Utilizing only the finest in leather materials, these latest additions to LeatherTVBed.co.uk start at a fantastic price of only £349.

The management of the organization wanted to provide products for their clients that are sleek in design and help to create a sophisticated living space. These new beds“are designed to increase comfort and add a sense of style. The beds are manufactured to enhance the TV viewing experience while providing an opportunity to relax in luxury. For someone seeking a showpiece, this bed is the perfect way to achieve a cosy atmosphere and design an artistic bedroom.”

It can be difficult to find furnishings that will use the space within the modern bedroom. There are a number of different furniture options for modern TVs, but many of these items are better suited for larger family rooms. In a bedroom, the space and ability to view the television are primary concerns of the home owner. It can be difficult to obtain the perfect angle that allows viewing while in bed comfortable. To solve this problem, the purchase of a TV bed allows you to install the TV directly into the foot of the bed frame. Overall viewing ability will be improved and the installation area can be hidden away to create more bedroom space.

Outfitting the modern home with a contemporary sense of elegance can provide a pleasing environment for the family to relax after a busy day. Leather TV beds achieve this objective with a variety of different contemporary styles including the original New York TV Bed. Padded headboards and foot boards improve the overall comfort level while hiding the television from normal view. Additional storage space is available underneath the bed is perfect place to hide wiring and additional audio equipment. The design of the bed complements any additional bedroom decor.

These leather TV beds come in a number of different colour palettes and styles to fit unique tastes. Headboards can be customized to match existing looks or create new stylist elements. Lee Ritchie, owner of the company invites you to try out the selection by stating “utilizing the various tools available on the Internet introduces our product to a whole new marketplace. These marketing efforts complement a traditional approach toward superior customer service and offering the best quality products available on the marketplace today. Our web store is meant to add a level of convenience for the modern shopper.”

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LeatherTvBeds.co.uk Announces New Television Beds

LeatherTVBeds.co.uk is back better than ever and at the top of the TV bed game. They did something most companies fail to do, which is listen to their customers and design furniture accordingly. As a result, they are proud to offer a brand new line of tv beds designed for every decor, starting at only £349. There are bed sizes and styles to enhance any decor while remaining affordable.

Customer Service Manager Gene Reddington has been quoted as saying, “The new designs will enhance the decor of any modern, retro or eclectic style, while adding high-tech entertainment as an added value. Those customers who demand style and top quality will find both in our leather TV beds.”

Not only are TV beds attractive, they provide dual functions. A flat screen TV is housed inside the footboard, along with the corresponding electronics. A lift raises the TV by remote control, and the person(s) in the bed are able to enjoy TV programs without having to get out of a warm bed. When lowered, no one knows a TV is in the footboard. This provides security for the electronics, and prevents damage from falling objects, burglars or being damaged by someone falling in the dark.

In the living room, entertainment centres house all the necessary electronics in an attractive design. Unfortunately, some centres are too large for a bedroom. Their designs work against most bedroom decors, and trying to place the TV and other devices on bedroom furniture looks terrible. The devices can also fall from the furniture and become damaged or ruined. A TV bed solves the problem by creating a comfortable place to sleep, watch TV and storage for the electronics at the same time. The TV bed does not detract from the desired focal point of the room.

TV beds resemble sleigh beds, but with the curves and flares removed for modern decor and function. Many different colours are available, from shades of brown, black and whites. White TV beds are available as well. There is also a television bed available for under £350. Choose headboards with buttons to fit classic decor, or a TV bed with slight flares at the top resembling a sleigh bed. They are available in single, double, king and super king. If you love watching TV in bed, then you will truly love having a leather TV bed.

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Sekonda Watches Party on TV’s Popstar to Operastar

05 July 2011 – /RTPR/– The party is nearly over for ‘Popstar to Operastar’ contestants Joe McElderry and Cheryl Baker but it never stops for Sekonda watches.

Over the past five weeks, Sekonda has showcased its colourful range of Party Time watches in its role as official show sponsor of ITV1’s singing competition.

In that time, the eight celebrity contestants have been whittled down to finalists McElderry and Baker, who will compete against each other to be crowned the winning ‘Operastar’ on Sunday’s final show.

Although the final curtain will come down on ‘Popstar to Operstar’ for another year, fans of Partytime won’t have to wait that long to see their favourite Sekonda watches return to the screen.

The new series of ‘Britain & Ireland’s Next Top Model’, which commenced on Sky Living on Monday (04 July), will feature the modelling hopefuls sporting Sekonda Partytime watches as part of one week’s challenge.

Sekonda watches’ starring role in Living’s fashion show follows last year’s photo shoot, which saw contestants wearing Casio Baby-G watches and led to show winner Joy McLaren being selected as an official brand ambassador.

Although it is not yet known whether this year’s winner will enjoy a similar deal modelling Sekonda Partytime watches, the brand itself is sure to benefit from another turn in the TV spotlight.

Each Partytime watch boasts a bold, single colour strap with a glittering stone-set bezel, providing a colour for every party any time of the year.

With Christmas approaching, it’s likely that Sekonda will continue its sponsorship of ITV shows over the festive period following annual slots in 2009 and 2010, which won the watch brand even more fans in the run-up to Christmas.

A wide range of Sekonda watches, including the Partytime range, can be viewed at the Watch Hut, the UK’s largest watches website.

Catch the finale of ‘Popstar to Operstar’, sponsored by Sekonda, on Sunday 10 July at 8pm ITV1. For more information on where you can next catch Sekonda on TV, visit thewatchhut.co.uk.

Contact:

The Watch Hut: http://www.thewatchhut.co.uk

95 High Street
Brierley Hill
West Midlands
DY5 3AU
Tel. No. 01384 78431
E-mail: luke.mcnaney@thbaker-watches.co.uk

 

Dark Park Studios announces the “Celebrity du Jour” win a walk-on role competition for it’s new comedy series, The Agency.

Los Angeles Actors – Spill your guts and you could appear on an episode of “Dark Park Studios’, The Agency”. Airing Thursday Nights, 9pm.

Hollywood, CA, October 29, 2010 — “The Agency”, Dark Park Studios’ newly launched digital series kicks off their next round of auditions with a little… healthy competition. Los Angeles based Actors are invited to win a “walk on role” tailored specially for them.

Dark Park Studios announced today that they will begin holding their next round of auditions in an all too unorthodox way. Keeping in style with their mockery of the elite entertainment world, Dark Park Studios will cast a lucky actor in a special role tailored to them. All that actor has to do is – spill their guts. Tell Dark Park about your silliest, sickest, most outrageous story or moment related to the entertainment industry (that happened to you personally) and you could appear on an episode of “The Agency”.

“The Agency” aired their first episode on September 30th, 2010. Since then, the YouTube community has been positively responding to the premium content playing on the online video giant’s site. Youtuber Tiffani232323 says, “This show makes me laugh hard”. Youtuber kanefiveonesix says, “Damn funny”. Youtuber WaltersTalent says, “This looks great, Entourage meets The Office with a lot more fun.”

“There are more actors in LA then there are roles”, stated Creator/Star Dianna Renée. “Since we are an “Actor Created” series, we came up with “Celebrity du Jour” to allows us the opportunity to involve more than just the typical “guest stars” in our show. I’m still, however, working on a way to cast every single actor I meet – it’ll happen some day.”

“We feel it’s important for a digital show to interact with their audience. Interaction really is the future of all story-driven, original content.”, said Creator/Producer Michael Korbic. “Dark Park Studios is going beyond the basics and actually integrating our viewers into the show.”

Starting immediately, Dark Park is taking submissions for the Celebrity du Jour competition via Facebook. On Facebook (http://www.facebook.com/darkparkstudios), actors can upload their story in the form of video or text. The competition is on-going with Season 1, Round 1 ending December 6tht. Several new “Celebrity du Jour’s” will appear per season. One caveat, you must be a Los Angels based actor to compete.

The Agency, Episode 5 “Party Like A Rockstar”, Airs Thursday Night, October 28th at 9pm. Watch at http://www.youtube.com/darkparkstudios.

“The Agency is a digital series brought to life by actors for actors”, stated Producer Daniel Bort. “We’re figuring out new ways every day to involve more and more people. “Celebrity du Jour” is just the beginning.”

“The Agency” is a new, original comedy series based upon the busy world of an upscale talent agency in Hollywood. Power agents, struggling celebrities and conniving ladder climbers are all seen through the eyes of a fresh new intern, Lauren, played by Dianna Renée.

“The Agency” launched via youtube.com September 30th, it stars Academy Award Nominated Actress Sally Kirkland and a gang of young actors headed by Scott Lunsford, Michael Masini, Mary Bonner Baker and Dianna Renée.

WHAT: “The Agency” Digital Series Competition, “Celebrity du Jour”
TRAILER: http://www.youtube.com/watch?v=Iiw3Wxn8XLo
WHERE: http://www.darkparkstudios.com
http://www.youtube.com/DarkParkStudios
http://www.facebook.com/darkparkstudios
WHEN: Season 1, Round 1 – Now through December 6, 2010
CONTACT: darkparkstudios@gmail.com

Dark Park Studios is a content creation company specializing in feature films, episodic content and new media.

Press & Media Contact:
Michael Korbic/Dianna Renee/Daniel Bort
Dark Park Studios
1613 Chelsea Rd., Suite 231
San Marino, CA 91108
310-980-3936/310-980-2668/323-301-2792
darkparkstudios@gmail.com
http://www.darkparkstudios.com

Vanilla Ice, Flo Rida and an All-Star Line-up are On the Mike with Mike Sherman this Week

This week’s show is absolutely jam-packed with stars!: Jon Secada, Jeff Donovan , Kevin Rudolf, Dane Cook, Teairra Mari, Chill EB, Michelle Hurd, Rick Ross.

Miami, FL, October 11, 2010 — The celebrity-driven premier lifestyle and music TV show, “On the Mike with Mike Sherman” travels to Hollywood California to cover this year’s Video Music Awards with an all-star cast from Miami’s own Flo Rida, and Rick Ross, to pop rock sensation, Kevin Rudolf and the king of the college campuses, comedian Dane Cook, plus Jay Z’s newest diva protégé, Teairra Marie who talks to Mike about what it’s like to be signed by the king of hip hop, Jay Z himself.

Then Mike sits down with one of music’s most influential rappers from Oakland California, Chill EB. This magnificent humanitarian is travelling all over the world to promote his latest song “Y’All Busted” which highlights the dangers of ADHD drugs – known to cause aggression, suicide and even death – now being prescribed to children (especially black youths) on an epidemic level.

Mike and his staff then cover the anniversary party of one of the world’s most reputable watch companies: Tag Heuer – celebrating over 100 years of making magnificent watches.

Mike’s crew talks to Jeff Donovan, the lead actor of the hit TV show, “Burn Notice”, along with Grammy award winning artist and producer, Jon Secada. Mike also gets to speak to one of the originators of hip hop music itself about how the game has changed in recent times – Miami’s very own Vanilla Ice.

To wrap up the show, Mike covers the 10th anniversary party of one of Miami Beach’s most famous restaurants for the past ten years: Segafredo’s.

“This week’s show has a touch of everything – big stars, great music, high quality luxury goods, and even a humanitarian effort to help children. What more could anyone want out of a lifestyle TV show? Don’t miss it – Saturday night on TV33 – check your local listings,” says Mike Sherman.

About WFOR/WBFS Miami, Florida:
WFOR-TV/CBS4 and WBFS/TV33 are part of CBS Television Stations, a division of CBS Corp. For local news, sports scores, weather updates, traffic reports, entertainment news and the best video experience available on the internet, 24 hours a day, visit http://www.CBS4.com. Press contact is Lee Zimmerman (Director of Public Relations), WFOR-TV and WBFS on tel: (305) 639-4426 or e-mail: lzimmerman@cbs.com

About “On the Mike with Mike Sherman”:
“On the Mike with Mike Sherman” is produced by Mike Sherman Productions Inc. The show debuted on Saturday night on My 33, the CBS affiliate, in Miami in 2003 and is now syndicated all over the world. The show brings the South Florida market closer to exclusive interviews, VIP and red carpet events, concerts, and A-list celebs. Creator/producer: Mike Sherman. Executive producer: Matt Bodi Brenowitz

Press & Media Contact:
Mike Sherman
Mike Sherman Productions, Inc.
777 East Atlantic Avenue, Suite C2-239,
Delray Beach, FL 33483 USA
+1 561 243 0429
mshermanshow@aol.com
http://onthemike.tv
http://twitter.com/onthemiketv
http://www.youtube.com/onthemiketv

On The Mike with Mike Sherman is Going International in the Fall of 2010

In addition to the CBS affiliate MY33, now Direct TV, My Channel UK and CaribVision, the Caribbean Channel all take Mike Sherman’s prime-time TV show from mid-September 2010.

Miami Beach, FL, September 10, 2010 — The prime-time music and lifestyle celebrity-driven TV show, “On the Mike with Mike Sherman” takes things to whole new level this fall.

On the Mike Productions has signed several multi-year deals that will air “On the Mike” on the R&R TV network (Direct TV), My Channel UK (Sky TV), and CaribVision – The Caribbean Channel. All 3 networks will now open the door for Mike to showcase some of the most celebrity-driven music content in the world, to an international audience. The episodes will start airing on September 15th 2010, in rotation, several times a week.

It will soon be possible to watch the greatest artists in music, the most rocking concerts, the sexiest fashion shows, the exclusive red carpet events and, most of all, Mike going one-on-one with the hottest celebrity superstars in the world ( http://wwprpressreleases.blogspot.com/2010/08/justin-bieber-rihanna-and-luciana-are.html ) – in 40 million homes across the US, 10 million homes across the UK, 1 million homes in the Caribbean, covering 32 countries in all, and to be shown several times a week.

“I feel very excited to be able to show the rest of the world what south Florida has been watching for years! What makes our show so unique is that we cover everything from the VMA awards to the Ms Universe Pageant! There is really nothing else quite like it on TV today. Our goal is to appeal to the younger audience and to let them enjoy half an hour of fast-paced, highly entertaining television. We also now have our own iPhone, Android and Blackberry application so our worldwide audience can watch interviews with some of the hottest celebrities in music wherever they are in the world!” says Mike Sherman.

Check your local listings on MY33, [ http://cbs4.com/wbfs ] R&R TV [ http://www.rrtv.com ] (Direct TV, [ http://www.directv.com ] channel 354), My Channel UK [ http://www.countrychannel.co.uk ] (Sky TV, [ http://www.sky.com ] channel 219) and CaribVision [ http://www.caribvision.tv ] – The Caribbean Channel, for dates and times.

About “On the Mike with Mike Sherman”:
“On the Mike with Mike Sherman” is produced by Mike Sherman Productions Inc. The show debuted on Saturday night on My 33, the CBS affiliate, in Miami in 2003 and is now syndicated all over the world. The show brings the South Florida market closer to exclusive interviews, VIP and red carpet events, concerts, and A-list celebs. Creator/producer: Mike Sherman. Executive producer: Matt Bodi Brenowitz.

Press & Media Contact:
Mike Sherman
On the Mike Productions, Inc.
777 East Atlantic Avenue, Suite C2-239
Delray Beach, FL 33483 USA
+1 561 243 0429
mshermanshow@aol.com
http://onthemike.tv
http://twitter.com/onthemiketv
http://www.youtube.com/onthemiketv