Tag Archives: Spinnaker

Inlet Technologies Marks Seventh Successive Year of Growth by Doubling Revenues in 2010

Growth Fueled by Collaboration with Broadcasters and Service Providers, 200% Growth Internationally across 35 Countries,and Support of over 1,000 Consumption Devices

RALEIGH, NC – January 26, 2011 – Inlet Technologies, the leader in innovative solutions for digital media preparation, announced today that 2010 marked the company’s seventh successive year of growth, with 2010 revenue twice the record revenue achieved in 2009, and Inlet’s R&D organization more than doubling in size. Inlet’s ongoing success can be attributed to the company’s expansion into the service provider market, including cable, telco, satellite, and wireless providers, accelerated growth of its international business, as well as continued first-to-market innovations across all product lines.

Inlet increased its global customer base over 70% in 2010, including trials and deployments with a number of top broadcasters and cable, telco and wireless providers, who are collaborating with Inlet to support 24/7 live streaming of multiple channels to multiple devices. Inlet added several major broadcasters to its roster, including the BBC, ABC (Australia), Wealth TV and NBC Universal’s Winter Olympics coverage. Likewise, Inlet began working with numerous media services companies such as AEG Digital Media, Twofour Digital, deltatre, Rum Bum and Zeitbyte. Of note, Inlet’s international business grew 200%, with a major focus on partner expansion in both EMEA and APAC regions across 35 countries.

This past year, Inlet introduced an IP input live streaming appliance, a high-density streaming solution and automated ad insertion for real-time streaming to desktop and iOS devices. This major innovation—featured in the Spinnaker(TM) product line—gives content owners and service providers additional revenue opportunities for any repurposed broadcast content. Inlet is spearheading the shift of broadcast standards into the broadband world with detection of SCTE-35 cue messages, closed captioning and multi-language capabilities.  In 2010, Inlet also announced full support for streaming to the Apple iPad(TM) and 3GPP devices, pushing support capabilities to over 1,000 consumption devices, and enabling customers to reach anyone, anytime on virtually any device.

Inlet was the recipient of numerous business awards in 2010, including the Inc. 500|5000, in which the company was named the 45th fastest growing software company in America, and the Red Herring North America 100. Inlet also received several regional awards, including the Council for Entrepreneurial Development’s (CED) North Carolina Company to Watch award and the North Carolina Technology Association (NCTA) Small Technology Company of the Year award.

“In 2010, Inlet solidified itself as the foremost provider of encoding solutions to enable multi-format streaming to multiple screens,” said Don Bossi, chairman and CEO, Inlet Technologies. “Moving forward, we will continue working with our customers to develop and enhance revenue streams, making their broadband content as high quality, reliable and profitable as broadcast content. We are confident 2011 will be another year of tremendous growth in online video, and Inlet will remain at the forefront of driving that growth.”

About Inlet Technologies

Inlet Technologies is redefining the online video experience with innovative solutions for media preparation that combine striking video quality with surprising simplicity and reliability, enabling content owners to expand their audience and realize greater value from their content. Industry leaders such as Major League Baseball, Microsoft, NBC Universal/Vancouver Winter Games, Yahoo!, France Télévisions and Home Shopping Network rely on Inlet for easy implementation, technical prowess and enterprise scale for their mission critical operations. For more information, please visit www.inlethd.com. Follow us on Twitter at InletTech.

Contact:

Shawn Ramsey

Crossroads Public Relations for Inlet Technologies

+1 919-621-0737

inlet@crossroadspr.com

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Inlet Extends WealthTV’s Reach to International Subscribers Via a Live, Linear 24/7 TV Broadcast Over IP to 3 Screens

Inlet’s Spinnaker Prepares HD Quality Video for Delivery Over the Top Via Adaptive Bitrate Streaming

RALEIGH, NORTH CAROLINA – OCTOBER 19, 2010 – Inlet Technologies, the leader in innovative solutions for digital media preparation, announced today that 24/7 HD cable television network, WealthTV, has selected Inlet to deliver live, linear broadcast television to international subscribers over the Internet using Inlet’s SpinnakerTM streaming appliance. Subscribers will have 24/7 access to WealthTV content through their TVs via IP-based set top boxes, computers, and/or mobile devices including the Apple® iPhone® and iPadTM.

WealthTV’s audience consists of more than 10 million subscribers in the US and Caribbean. “The Spinnaker solution for live streaming helps us expand our reach to a broader international audience easily and cost effectively,” explained Charles Herring, president, WealthTV. “Based on the high praise we heard about Spinnaker from both the industry and Inlet’s customers, we are confident in its ability to deliver exceptional HD quality content in multiple formats to multiple devices. Trying to accomplish that with a traditional satellite broadcast would have been a very complex and expensive proposition.”

“Similar to many of our customers, WealthTV is tapping the power of three screens – including delivery to set top boxes (STB), computers and mobile devices – in order to create new monetization opportunities and reach new customers,” said Michael Barros, senior vice president of sales and marketing, Inlet Technologies. “Inlet optimizes the quality of experience for these new platforms, and thus transforms linear programming providers and the broader telecommunications industry into a broadband world.”

A variety of WealthTV subscription options including a 24/7 feed, HD feed, VOD and even 3D will be available to international viewers. For more information about WealthTV video subscription options, contact Sarah Nunez, sarah.nunez@wealthtv.com.

About Spinnaker

Spinnaker is Inlet Technologies’ family of industry leading streaming appliances for live video and audio delivery applications. Using a state-of-the-art encoding engine and an advanced toolset, Spinnaker delivers the bandwidth performance and unique features you need to provide a true broadcast experience online Spinnaker provides award winning quality and professional, reliable results in an affordable, simple solution.

About WealthTV

WealthTV is the premier lifestyle and entertainment network —the destination for exclusive and original programming, simultaneously transmitted in high definition and standard definition. WealthTV delivers to viewers informative shows that provide invaluable insights on what every American dreams of – from travel secrets to fast cars, from culinary delights to better etiquette, and much more. The network fills a television vacuum by delivering intellectually stimulating, thought-provoking entertainment and always-unbiased news from an insider’s perspective. For more information, please visit www.wealthtv.com.

About Inlet Technologies

Inlet Technologies is redefining the online video experience with innovative solutions for media preparation that combine striking video quality with surprising simplicity and reliability, enabling content owners to expand their audience and realize greater value from their content. Industry leaders such as Major League Baseball, Microsoft, NBC Universal/Vancouver Winter Games, Yahoo!, France Télévisions and Home Shopping Network rely on Inlet for easy implementation, technical prowess and enterprise scale for their mission critical operations. For more information, please visit www.inlethd.com. Follow us on Twitter at InletTech.

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Rum Bum Technology Leverages Inlet’s Spinnaker to Launch Live Streaming as a Service

Rum Bum Technology Leverages Inlet’s Spinnaker to Launch Live Streaming as a Service

With Inlet, Rum Bum Offers an Easy, Accessible and Affordable High Quality Live Streaming Service

RALEIGH, NORTH CAROLINA – OCTOBER 12, 2010 – Inlet Technologies, the leader in innovative solutions for digital media preparation, announced today that its SpinnakerTM live streaming appliance is powering Rum Bum Technology’s new live streaming service. Complementing other services provided by Rum Bum’s film and production studio and internet publishing division, this new service makes live streaming more accessible and affordable for events of all sizes.

Rum Bum first used Inlet’s Spinnaker for the 2009 Austin City Limits Music Festival last fall. For that event, they streamed live video and audio for 10 hours each day, for three consecutive days, to more than 4,000 online viewers. The company was immediately impressed with a number of features that made Spinnaker ideal for “on location” or “in the field” live streaming, including the appliance’s integrated hardware and software design, ease of use and setup, advanced audio controls, and a robust form factor that’s ideal for broadcasting remotely. Spinnaker’s video quality also significantly surpassed that of Rum Bum’s previous encoding solution.
That firsthand experience, combined with Spinnaker’s ability to operate effectively in a service bureau environment along with Inlet’s excellent reputation, led Rum Bum to purchase Spinnaker. They have since used Spinnaker to stream a number of live music festivals, fashion events and other events throughout the US, including the Ultra Music Festival and Board Up Miami.
Rum Bum now relies on Spinnaker to encode at the highest possible quality on location, offering up to eight streams in Flash, Silverlight, H.264, iPhone/iPad HTTP and in full 1080p HD. Today, Rum Bum is making that high quality live streaming experience available to others through its new live streaming service, targeting organizations lacking the technology infrastructure, expertise and/or budget to enable high quality live streaming on their own.
“After our first test we knew that we had finally found the device to stream any live event. With unmatched quality inside a robust and small package we can now spontaneously dispatch our streaming team to any location,” said Luis Bacardi, Founder of the Rum Bum Group of companies. “Spinnaker is part of our strategy to take all our production and events online in real-time.”
“It is exciting to help companies like Rum Bum create new business opportunities with live streaming and online video,” said Michael Barros, senior vice president, sales and marketing, Inlet Technologies. “As the online video industry evolves, our goal is to continue developing new technologies that help create even more new business and revenue opportunities for content providers and service providers like Rum Bum.”

SpinnakerTM is Inlet Technologies’ family of award-winning real-time streaming appliances. Spinnaker’s robust, reliable platform can stream in multiple formats to any device, including iPhone®, iPadTM, feature phones and smart phones. Spinnaker was the first to offer full support for and continues to lead the market in adaptive bitrate streaming, including Microsoft IIS Smooth Streaming and Adobe HTTP Dynamic Streaming. Spinnaker is also able to detect broadcast cue messages and translate critical ad metadata into ad markers appropriate for the Flash and Silverlight platforms as well as iOS devices.

About Rum Bum Technology
Rum Bum Technology is part of the Rum Bum family, founded and owned by Luis Bacardi. The company develops sophisticated online platforms which publish a number of magazines and blogs that run the gamut from fashion to fishing to sports-car racing and lifestyle.

In addition to publishing, Rum Bum Technology also provides live streaming services for various events, including large music festivals, and action sports events. Rum Bum provides the complete workflow, including encoding the video signal, uploading it from location to a content delivery network (CDN), and providing dynamic-bandwidth video players for web pages. For more information, visit www.rumbumtech.com.

Contact:
Shawn Ramsey
Crossroads Public Relations for Inlet Technologies
+1 919-621-0737
inlet@crossroadspr.com

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Auditude and Inlet Technologies Announce Fully-Automated Ad Insertion Solution for Live IP Streaming

Combined Solution Turns Any Live IP Flash Stream into a Revenue Opportunity

PALO ALTO, CA & RALEIGH, NC – October 12, 2010Auditude, a leading video advertising management and monetization platform, and Inlet Technologies, the leader in innovative solutions for digital media preparation, today announced a technology partnership to offer the first automated, end-to-end solution for inserting advertising into live Flash IP video streams.

Content owners can now easily plan, sell, traffic, and deliver advertising within live video, one of the fastest developing segments of the online video market.  This new approach breaks down operational barriers to monetizing this content, whether discrete events such as sporting events, or 24×7 simulcast streams of linear broadcast channels.

“Our goal is to help our customers build a scalable business in IP-enabled video, and by partnering with Inlet Technologies, we can offer a comprehensive and effective solution to publishers with live streaming needs,” said Mike Gaffney, Chief Revenue Officer of Auditude. “While working with clients like Major League Baseball or Comcast, we found that simulcasting live content is a rapidly growing area for content owners and publishers. With Inlet, we can now offer our customers a unified and simplified way to quickly get to market and monetize.”

The Auditude Connect™ platform enables ad serving, decisioning, and reporting to manage user experience, yield and analytics.  Auditude’s ad management platform allows for a wide variety of user and monetization experiences for live streams, including dynamic ad pod configuration, overlays, skins, and interstitial advertisements.

SpinnakerTM is Inlet Technologies’ family of award-winning real-time streaming appliances. Spinnaker’s robust, reliable platform can stream in multiple formats to any device, including iPhone®, iPadTM, feature phones and smart phones. Spinnaker offers full support for adaptive bitrate streaming, including Microsoft IIS Smooth Streaming and Adobe HTTP Dynamic Streaming. Spinnaker is also able to detect SCTE 35 cue messages and translate critical ad metadata into ad markers appropriate for the Flash and Silverlight platforms, enabling ad partner Auditude to serve ads within live content.

“With this partnership, Inlet Technologies and Auditude are the first to provide an automated, end-to-end solution for inserting video ads into live Flash streams,” said John Bishop, Senior VP of Product and Business Development for Inlet. “This revolutionary offering gives content providers the operational workflow and ad serving solution to fully monetize live content on the most widely installed player platform in the world.”
About Auditude

Auditude is a video management and monetization technology provider that helps content owners and websites expand their video revenues. The Auditude Connect™ platform enables content owners and websites to rapidly scale the business requirements and ad serving needs around premium video content.

Auditude works with some of the largest names in online video to help grow their revenue opportunities. Clients include Comcast, Dailymotion, Major League Baseball, UK’s Channel Five, Sony Music Group, Universal Music Group and Yahoo!, among others. Auditude’s executive and technology team is made up of talent from some of the world’s most successful technology companies including DoubleClick, eBay, Google, PayPal, and Yahoo!, among others. Auditude has won numerous awards, including multiple inclusions in the yearly Always On 250 (one of the top 250 Private Companies in America), The Hollywood Reporter’s Digital Power 50 and Business Insider’s 2010 Top 100 Most Valuable Private Companies. Auditude is based in Palo Alto with offices in Los Angeles, New York City and London. For more information, please visit us at: www.auditude.com.

About Inlet Technologies

Inlet Technologies is redefining the online video experience with innovative solutions for media preparation that combine striking video quality with surprising simplicity and reliability, enabling content owners to expand their audience and realize greater value from their content. Industry leaders such as Major League Baseball, Microsoft, NBC Universal/Vancouver Winter Games, Yahoo!, France Télévisions and Home Shopping Network rely on Inlet for easy implementation, technical prowess and enterprise scale for their mission critical operations. For more information, please visit www.inlethd.com. Follow us on Twitter at InletTech.

Press Contacts:

For Auditude:

Jennifer Stephens Acree

Jennifer@jsastrategies.com

310-780-3331

Micha Thomas

micha@jsastrategies.com

310-498-9011

For Inlet Technologies:

Shawn Ramsey
sramsey@crossroadspr.com
919.821.2822

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