Bang-Bang in Watchland

Lausanne, Vaud, Switzerland, 2016-May-27 — /REAL TIME PRESS RELEASE/ — On March 22nd, the Goldgena Project was launched with the goal of creating affordable mechanical watches with complete transparency regarding their origin and costs. The aim is also to shake up the ‘Swiss Made’ label and the traditional approach to distribution and marketing. The community is invited to share their opinion and even get involved in each stage of the project. At the time of writing, more than 3,500 people have signed up, and our site is recording more than 28,000 visits and 45,000 views every month.

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BRIEF SUMMARY OF PHASE 1

MARCH, 30TH – CHAPTER 1: TTO Label – Total Transparency on Origin DISCOVER
The Swiss Made label can be obscure and ultimately mislead consumers, as most of the components are manufactured abroad. The Goldgena Team has decided to make their watches with complete transparency, and have thus created the TTO label; Total Transparency on Origin.

APRIL, 13TH – CHAPTER 2: Transparency on Prices and Fixed Multiplier DISCOVER
Goldgena will be communicating and explaining the production cost of their watches. In addition, by selling directly to the end consumer they will be able to apply an unmatched modifier of 3.5 to the production price.

APRIL 27TH – CHAPTER 3: Online Sale, Pop-Up Stores and Sponsorship DISCOVER
The Goldgena Project is planning to foster community power by offering a commission of 10% to anyone who generates a sale. In addition, an application will allow potential customers to meet watch owners, so that they can see the product before buying.

PHASE 2 – FRIST DESIGN UNVEILED

MAY 11TH – CHAPTER 1: Non-Swiss Made, Swiss Made or Swiss Manufacturing? DISCOVER
We wanted our first model to feel mechanical from every angle, so we made the dial an extension of the movement. We wanted the case to be simple, elegant and ergonomic, while still overflowing with character. Fine horns and crosspiece give it a particular, recognizable aesthetic.

In-house or standard movement? Non-swiss made, swiss made or swiss manufacturing? The community shares his opinion.

JUNE-AUGUST: Development and Crowdfunding
During the summer, the Goldgena Project will share every detail of the development. In September a crowdfunding campaign will be launched. The detailed program will be available end on May at www.goldgena.com

The Goldgena Project Dream Team

The Goldgena Project is run by a small watch design workshop called cosanova, and is currently made up of 3 people. Founded in 2005 by the designer Claudio D’Amore, the workshop is based in the heart of Swiss watchmaking, in Lausanne, not far from Geneva. In little more than 11 years, the cosanova workshop has had the honor of working with around forty watch brands, such as Tag Heuer, Parmigiani, Montblanc, Oris, Eberhard and even Hautlence.

The Founder, Claudio D’Amore
Born in Switzerland to Italian parents, in 2000 Claudio D’Amore (40) graduated from the ECAL (Lausanne Design School) with an HES degree in design. He then set off for London to work with Ross Lovegrove, the famous London-based designer, where he worked on the design of several watches for Tag Heuer (V4, Carrera Caliber 360, Golf Watch). Upon his return to Switzerland in 2005, he founded cosanova.

Contact
Goldgena Project, rue de l’Ale 30, 1003 Lausanne, Switzerland
Need more information? : Claudio D’Amore / +41 21 312 81 34
[High resolution images: www.goldgena-project.com/espace-presse/?lang=en]

(www.goldgena.com)
(www.label-tto.org)

 

MARWIS Product Film recognized with international prizes

Fellbach, Baden-Wurttemberg (realtimepressrelease) May 27, 2016 – For all those who haven’t watched the film about the advantages of the mobile road sensor MARWIS yet, it’s now time the latest: A few days ago, two international awards went to the creators of the MARWIS film. They originate from the two most important festivals of the independent and short film industry. Thus, the filmmakers from NCP Film, whom Lufft again gave its trust, have continued with their success of the last two years, in which their productions for the sensor manufacturer were awarded with seven international film prizes in total.

With the MARWIS product film published in March 2015, NCP Film once again convinced international film juries. It became known on May 11, 2016 the latest, when the World Media Festival in Hamburg took place and the winner trophies changed hands. For the third time in a row, a Lufft production from NCP Film was amongst the winners there. The jury honored “MARWIS” with the highest prize level: the intermedia-globe Gold Award.

Almost in parallel, a WorldFest Houston Platinum Remi award in the category “Advertising/ Promotional” went to NCP for the same project. This represents the most valuable prize as well.

Lufft has collaborated with the filmmakers of NCP Film for two years now. The first joint project was about a new handheld instrument series. It was rewarded with an intermedia-globe Gold in Hamburg and a Platinum Remi Award in Houston. The second production has dealt with the Lufft I-BOX, a device allowing different climate sensors to be integrated into a measuring network and taking over different functions.

It’s always exciting to assist NCP Film in the planning, shooting and the editing of footage. It’s amazing, how much attention to detail and appropriated product know-how they put into a film production. With this studio, we found the right partner in terms of films and look forward to the next common project. It’s time to say thank you for the commitment to all those who were involved in the MARWIS film,” sums up Lufft Marketing Manager Tobias Weil.

About G. Lufft Mess- und Regeltechnik GmbH :

Since it’s founding by Gotthilf Lufft in 1881, G. Lufft GmbH has been the leader in the production of climatological measuring equipment – always with the motto “tradition meets innovation”. Lufft’s capacity for innovation and precision has helped its products to establish the solid reputation they enjoy around the world. The company’s products can be found in use wherever variables such as air pressure, temperature, relative humidity and other environmental factors need to be measured. Together with its subsidiaries in the U.S. and in China, the company has 100 employees. In November 2012, G. Lufft GmbH was awarded the German Standards Brand Prize and was named a “Brand of the Century”. More information at: www.lufft.com.

Company Contact:

G. Lufft Mess- und Regeltechnik GmbH
Gutenbergstr. 20
70736 Fellbach, Germany
Contact: Helena Wingert
E-Mail: pr@lufft.de
Phone: 0049 711 518220
Fax: 0049 711 51822 41

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