First Edition Design Publishing Releases New Book, “Reinventing The World, We Can Do Better” by Ben Korgen

Reinventing The World, We Can Do Better, by Ben Korgen, highlights the stagnant repetition of ineffective leadership and how we can break free.

Hope Valley, RI, USA (January 24, 2016) — Ben Korgen’s Reinventing The World, We Can Do Better defines history recycling leadership spawning repeating cycles of prosperity, poverty, tranquility and violence.

This book suggests we can escape this by preparing political leaders for recruiting idea people, harvesting ideas, filtering out the best ones and subjecting them to worldwide referendums.

Humans will need fresh ideas. People tend to elect leaders whose image is a stable, solid citizen who can govern the ship of state with a steady hand on the helm. However, idea people usually do not make good leaders. Their most valuable thoughts pop into their heads at random in ways that prospective voters perceive as erratic and undesirable in leadership positions.

Science, engineering and technology have long histories of racing forward with little or no recycled effort. They have accomplished this driven by leaders who realize that maintaining the forward momentum depends on accepting the inputs of idea people.

This book addresses needs for a worldwide effort by offering a sample path for testing, adopting or discarding for something better. This path includes methods of world-scale recruitment of idea people, harvesting ideas, filtering them to winnow out the most promising ones and debating their value before worldwide referendums for approval and implementation.

Author Ben Korgen has had a highly varied career. He served in the US Navy, earned a bachelor’s degree at the University of Minnesota Duluth, earned a master’s degree at the University of Michigan in Ann Arbor, then coached high school football, earned a PhD in Oceanography at Oregon State University and had a long and rewarding career in Oceanography at the US Naval Oceanographic Office, the University of North Carolina in Chapel Hill and Tulane University in New Orleans.

Genre – History-Recycling Leadership, Idea People, Idea Creation, Idea Sorting, Linking Ideas to Leadership

The ebook version of Reinventing The World, We Can Do Better ISBN 9781622879823, published by First Edition Design Publishing (http://www.firsteditiondesignpublishing.com), is available on-line wherever ebooks are sold.

Media Contact:
Ben Korgen
+1(941)921-2607
korgen2@cox.net

First Edition Design Publishing Releases New Book, “The Holiday Party” by Brian Perry

The Holiday Party, by Brian Perry, reminds us of how ordinary people overcome difficult obstacles to become everyday heros.

Oceanside, CA, USA — Brian Perry’s The Holiday Party is a touching reminder of the sacrifices police and their families make, this heartwarming and inspirational book is for anyone that has been through a difficult time, or has regrets, or had faith and lost it. In other words, The Holiday Party is a book for all of us, and one that will stay with you long after you put it down.

“All cops go to Heaven. Cop killers, they go to that other place.” So says the narrator of The Holiday Party, a police officer who has seen his best friend killed in the line of duty.

Six years later…September 11, 2001. Struggling with alcoholism and on the brink of suicide, our hero finds himself buried beneath one hundred stories of concrete and steel. Now, in the midst of unspeakable tragedy, he fights to survive, even as he discovers that his greatest challenge is to escape the wreckage of his past and find hope for a better future.

As his situation grows increasingly desperate, a troubled hero learns those timeless lessons his own father never had the opportunity to teach him: love, forgiveness, and honor. But can he learn the final lesson – that though we cannot change our pasts, we can decide what type of person we want to be today.

Brian Perry is the author of the personal finance book From Piggybank to Portfolio: A Financial Roadmap for New Investors, as well as numerous articles which have appeared in a variety of print and online media. He lives near San Diego with his wife and son.

Genre – Christmas, Holidays, Police, Cop, Priest, Heaven, September 11, Alcoholic, Father, Son

http://www.theholidaypartybook.com

The ebook version of The Holiday Party ISBN 9781622878772, published by First Edition Design Publishing (http://www.firsteditiondesignpublishing.com), is available on-line wherever ebooks are sold. The 174 page print book version, ISBN 9781622878765, is published by First Edition Design Publishing and distributed worldwide to online booksellers.

Media Contact:
Brian Perry
+1(941)921-2607
brian@theholidaypartybook.com

First Edition Design Publishing Releases New Book, “Love’s Lone Ranger” by Ben Korgen

Love’s Lone Ranger, by Ben Korgen, weaves a crazy, zany tale of love, lust and Umptiscratch University football.

Hope Valley, RI, USA (January 23, 2016) — Ben Korgen’s Love’s Lone Ranger sets as its undersized hero one Rudy Tripp. At age eleven, Rudy Tripp decides to become the greatest football coach ever. After a miraculous turn of events young Rudy becomes the successful interim coach of his football team and is offered a full coaching scholarship by the Athletic Director at Umptiscratch University (UU).

When Rudy arrives at school early to find housing he meets his gloriously beautiful landlady Clara, a six foot two inch recent graduate of Umptiscratch. She lives with her equally beautiful five foot six inch widowed mother Claudia, a wealthy former circus acrobat, Umptiscratch U. cheerleader and soon to be obvious reason behind the “room for one male student only”.

When things start to heat up Rudy finds himself in a difficult and painful situation. To extricate himself Rudy begins down an adventurous path which finds him unexpectedly a matchmaker for the attractive widow or as the Umptiscratch librarian calls him “Love’s Lone Ranger.” The stumbling and ludicrous effort to help find and then help choose between the widow’s prospective mates will leave you in stitches.

Author Ben Korgen has had a highly varied career. He served in the US Navy, earned a bachelor’s degree at the University of Minnesota Duluth, earned a master’s degree at the University of Michigan in Ann Arbor, then coached high school football, earned a PhD in Oceanography at Oregon State University and had a long and rewarding career in Oceanography at the US Naval Oceanographic Office, the University of North Carolina in Chapel Hill and Tulane University in New Orleans.

Keywords: Athletics, Football, Love, Matchmaker, Short Guys, Big Girls, Idea Person, Movie Star

The ebook version of Love’s Lone Ranger ISBN 9781622877935, published by First Edition Design Publishing (http://www.firsteditiondesignpublishing.com), is available on-line wherever ebooks are sold.

Media Contact:
Ben Korgen
+1(941)921-2607
korgen2@cox.net

Monaghan Medical Introduces Manometer Adapter to Measure Treatment with Aerobika® OPEP Device

New Adapter Tracks Airway Pressure Visually, Ensuring Therapeutic Effectiveness of Respiratory Treatment.

Plattsburgh, NY, USA (January 21, 2016) — Monaghan Medical Corporation (MMC) (http://www.monaghanmed.com), a leader in the development, manufacture, and marketing of respiratory devices, today announced the release of a new Manometer Adapter for its Aerobika® Oscillating Positive Expiratory Pressure (OPEP) device-a drug-free, clinically supported device that reduces coughing and breathlessness, increases lung hygiene, and improves gas transfer. The Manometer Adapter serves as a visual compliance tool for the Aerobika® OPEP to assist respiratory therapists and patients in assessing respiratory therapy that calls for active exhalation.

The MMC Aerobika® OPEP device improves respiration by clearing mucus from the lungs through exhalation. OPEP therapy is highly effective in postoperative patients for airway clearance and lung hygiene, and for patients with chronic respiratory conditions such as cystic fibrosis. With the addition of a Manometer Adapter, respiratory therapists, clinicians, and patients can literally see with their own eyes how well the patient is using the device.

The Aerobika® OPEP device works by using active exhalation: The patient wraps his or her mouth around the OPEP mouthpiece and exhales, while the device uses pulses of air resistance to release mucus trapped in smaller air pathways. The Manometer Adapter allows clinicians to measure the pressure exerted by active exhalation to determine therapeutic effectiveness. It is ideal for clinical training, ensuring that the OPEP device is used properly.

The Manometer Adapter-which has an easy-to-read scale that shows green when active exhalation is in the target zone of 5 cm to 20 cm H2O-provides immediate patient feedback and confirms that the patient is achieving therapeutic pressure every time the OPEP device is used.

“Postoperative patients and patients with severe respiratory conditions needed a new kind of respiratory treatment,” says Dom Coppolo, Vice President of Clinical Strategy and Development at Monaghan Medical Corporation. “That’s why we developed the Aerobika® OPEP Therapy System-to help treat ailments with a productive cough seeking a non-therapeutic method of removing mucus from the lungs. With the addition of the Manometer Adapter, we now have an OPEP device that is easy to use and easy to monitor. The Manometer Adapter provides a baseline for active exhalation therapy so practitioners can measure patients’ recovery progress.

“We are committed to providing products that ensure patients continue treatment and control their symptoms,” Coppolo says. “Providing metrics to measure treatment efficacy only speeds recovery.”

The Aerobika® OPEP is suitable for various patient treatments, such as post-operative thoracic recovery, lung volume expansion therapy, and atelectasis treatment, reducing the risk of pulmonary complications. The Aerobika® OPEP is easy to use, has no side effects or interactions since it is drug-free, and, with the new Manometer Adapter, makes it easier than ever to monitor therapeutic pressure levels.

For more information, visit http://www.Aerobikaopep.com.

About Monaghan Medical
Monaghan Medical Corporation (MMC), headquartered in Plattsburgh, New York (USA), is a leader in the development, manufacture, and marketing of respiratory devices, from the flagship AeroChamber® Brand of Valved Holding Chamber (VHC) for asthma patients to the latest state-of-the-art Aerobika® OPEP therapy. MMC’s products are developed and validated by its sister company’s world-renowned Trudell Medical Aerosol Institute and are supported by more than 500 peer reviewed and published articles.

Contact:
Dominic P. Coppolo
Vice President of Clinical Strategy and Development
Monaghan Medical Corporation
800-343-9071
dcoppolo@monaghanmed.com
http://www.monaghanmed.com

7th Annual “Abstracts” Online Art Competition Announced by Art Gallery

Light Space & Time Online Art Gallery announces its 7th Annual “Abstracts” online juried art competition for the month of February 2016.

Jupiter, FL, USA — Light Space & Time Online Art Gallery announces its 7th Annual “Abstracts” online juried art competition for the month of February 2016. The gallery urges all 2D and 3D artists (Including Photography) to submit their best abstract art.

Light Space & Time Online Art Gallery encourages entries from artists regardless of where they reside and regardless of their experience or education in the art field to send the gallery their best interpretation of the theme “Abstracts”. The “Abstract” theme will be the artist’s interpretation and depiction of nonobjective or nonrepresentational art for this art competition.

A group exhibition of the top ten finalists will be held online at the Light Space & Time Online Art Gallery during the month of March 2016. In addition, Special Merit and Special Recognition categories will be awarded as well. The submission process and the deadline will end on February 25, 2016.

Winners of the “Abstracts” Art Exhibition will receive extensive worldwide publicity in the form of email marketing, 70+ press release announcements, event announcement posts, extensive social media marketing and distribution, in order to make the art world aware of the art exhibition and in particular, the artist’s accomplishments. In addition, artists shall also receive a digital Award Certificate, Event Postcard, Press Releases and “Leveraging Your Success” marketing materials if they place in this exhibition.

Interested artists should provide to us with your best cityscape art now or before the deadline of February 25, 2016. Interested artists may apply online here: http://www.lightspacetime.com.

About Light Space & Time Online Art Gallery
Light Space & Time Online Art Gallery conducts monthly art competitions and monthly art exhibitions for new and emerging artists. It is Light Space & Time’s intention to showcase this incredible talent in a series of monthly themed art competitions and art exhibitions by marketing and displaying the exceptional abilities of these worldwide artists. The art gallery website can be viewed here: http://www.lightspacetime.com.

Media Contact:
John R. Math
Light Space & Time Online Art Gallery
118 Poinciana Drive
Jupiter, FL 33458
888-490-3530
info@lightspacetime.com
http://www.lightspacetime.com

KastKing Announces Affordable Mela Spinning Reel

Loaded with features and a spare spool as standard equipment, KastKing® Mela is set to grab market share.

Garden City, Long Island, NY (January 20, 2016) — Long Island, NY based KastKing®, a division of Eposeidon, Inc. (http://www.eposeidon.com), is pleased to announce their new Mela Spinning Reel is in the fishing tackle marketplace. The 2016 model KastKing® Mela Spinning Reel is light, smooth, powerful, and comes with a spare spool at no additional charge.

Finished entirely in jet black, the Mela Spinning Reel’s standard features includes: 10 + 1 stainless steel bearings, instant stop anti-reverse, stainless steel main shaft, brass gear, interchangeable right or left hand CNC aerospace-grade machined aluminum handle and aluminum spool with honeycomb design spool skirt, plus a spare graphite spool.

KastKing Mela Spinning reels are available in 2000, 3000, 4000, and 5000 class sizes. Line capacity on the Mela ranges from 82 yards of 10 lb test on the Mela 2000 to 240 yards of 10 lb test on the 5000. The Mela’s light weight graphite body and all of its components are saltwater approved and carry a one-year warranty.

“The KastKing® Mela has more standard features than other reels costing many times more,” says Tom Gahan, marketing director at Eposeidon, Inc.. “People often mistakenly equate low price with poor quality. Time after time KastKing has proven that is not the case. People are paying more for big name brands because they equate more expense with high quality. We have successfully offered quality fishing tackle at an affordable price. Based on Mela’s price point, we expect a large sales volume on this reel. Feedback about the Mela’s performance during testing was exceptional.”

MSRP for the KastKing Mela is $64.98 for the 2000, 3000 is $66.98, $68.98 for the 4000 and $70.98 for Mela 5000. It will retail through select on-line retailers such as http://www.amazon.com/kastking.

Jay Shimburski, of Fish Green Kayak Tours in South Carolina who is an Angler Consultant for KastKing says, “Mela is a nice reel that can be used for a lot of different applications. They will sell on-line for under $40. It’s a bargain and a perfect fit for any fishing budget. I’ve seen a lot of poor quality reels out there in that price range; that’s not the case with the KastKing Mela.”

ABOUT EPOSEIDON:
Eposeidon (http://www.eposeidon.com) brings a fresh, innovative approach to anglers by offering quality fishing tackle products at the best prices and no cost, or low cost shipping. Eposeidon’s goal is to exceed expectations through outstanding customer service and superior product value to their customers. Eposeidon is continually expanding its product lines, which include KastKing®, an ICAST 2015 Best of Show award-winning brand, fishing line, fishing reels, and fishing rods, MadBite fishing lures, fishing tools, and accessories, KastKing® Ecooda Pro Series reels, and other fishing tackle products, to meet individual fishing equipment needs. Eposeidon is headquartered in Garden City, Long Island NY, USA and sells fishing tackle products in more than 140 countries.

Media Contact:
Tom Gahan
Director of Marketing
Eposeidon Outdoor Adventure, Inc.
Main Office: 1-855-830-7430 Ext. 1002
Direct Line: 631-369-0063
tgahan@eposeidon.com
http://www.eposeidon.com

AsTech Consulting Security Expert Sees 2016 as “The Year of Board Accountability”

New Cyber Security Assessment Framework from FFIEC and High-Profile Security Breaches Will Lead to Shareholders Demanding Answers.

San Francisco, CA, USA (January 19, 2016) — The year 2016 promises to be the Year of Accountability as corporate boards have to address serious questions about their companies’ defenses against security breaches and cybercrime. That’s the prediction of Greg Reber, CEO of AsTech Consulting, an 18-year-old cyber security consulting firm. Reber warns that board members as well as chief executives are going to be held more accountable by shareholders and regulatory agencies for inattention to cyber security weaknesses.

Last year the Federal Financial Institution Examination Council (FFIEC) released a new cyber-security assessment tool to help financial institutions move from a simple, “check-the-box” approach to security assessment to a more risk-based methodology, including specific milestones that boards have to meet at different maturity levels. This marks a new era in financial institution security oversight due to the specificity of the compliance framework. This move by the FFIEC puts corporate boards on notice as well as chief executives that cyber security is their responsibility.

“Data security breaches will continue to be more spectacular and more costly to business,” said Reber. “What is changing is the demand for more accountability. In addition to requiring that high level executives step down (such as the CEO of Target), we are going to see more boards of directors held responsible for security failures. Cyber security is a problem that will continue to escalate, resulting from emerging technologies being applied to cybercrime coupled with a lack of due diligence by senior management.”

Reber notes that there are multiple reasons that 2016 will become a year of increasing cyber security attacks:

1. Aging Internet applications – The World Wide Web is 23 years old in 2016 and many of today’s Web applications are built using source code that was developed before security risks were understood. These applications propagate security weaknesses unless they are specifically addressed in the source code, or by other means.

2. The rush to introduce new technology – Emerging technologies are creating new cyber security risks that are not well understood. The Internet of Things (IoT), for example, is driving a rush to market and many times cyber security is an afterthought. Adding security to new technology later rather than making it part of the initial development will leave ‘seams’ for security flaws.

3. Malicious ecommerce – Social media sites such as Facebook, Twitter, and Pinterest have announced that they will be adding “buy” buttons to their sites. While this may attract more users and promote customer retention, it also will create new opportunities for cyber-fraud and identify theft.

Conversely, the good news for the coming year is that better analytics with more accurate predictive capabilities are coming to market every quarter. It is becoming easier to identify where hackers are likely to strike next, supplementing traditional enterprise security safeguards with predictive analytics and analytics-driven security methods.

“We have better analytics and predictive capability to head off more security problems, but companies still need to make cyber security a priority before they have to pay for the consequences of a cyber breach,” added Reber. “It’s more than a matter of adding more security detection tools; companies have to scrub their infrastructure to uncover legacy vulnerabilities. In the current regulatory climate, vulnerability discovery and remediation is much less expensive than paying the fines and legal fees, not to mention equity losses, that follow a systems hack.”

About AsTech Consulting
AsTech Consulting has been helping Fortune 1000 companies manage risk and protect vital information assets since 1997. AsTech’s technical team are true security experts, providing a full suite of services focused on risks to information including Vulnerability Discovery and Remediation, Secure Development Training, Secure Development Lifecycle Consulting, and Security Architectural Design.

For more information, visit http://www.astechconsulting.com.

Contact:
Tom Woolf
Public Relations Director, Gumas Advertising
415-259-5638
twoolf@gumas.com

Affordable KastKing® Baitcasting Reel with Carbon Fiber Drag Enters the Market

KastKing adds to its array of quality fishing reels for recreational anglers.

Garden City, Long Island, NY (January 17, 2016) — KastKing® has added the KastKing® Spartacus Baitcasting Reel with carbon fiber drag to its 2016 product lineup. Spartacus is the second low profile baitcaster KastKing® has put on the market during January 2016. Spartacus follows the introduction of the unique KastKing® Stealth Carbon Baitcasting Reel. KastKing® is a division of Eposeidon, Inc., (http://www.eposeidon.com) based in Garden City, NY.

Spartacus features 11 shielded stainless steel ball bearings plus an instant stop anti-reverse bearing. It has a carbon fiber drag system, CNC machined aerospace-grade aluminum spool that holds 100 yards of 12 lb. monofilament line for smooth casting, powerful precision mesh brass gears, versatile 6.3:1 gear ratio, and an aluminum handle fitted with non-slip EVA knobs. Spartacus baitcaster reels also have a tuned dual braking system with a five-magnet magnetic brake and a centrifugal brake to control backlash. Spartacus reels are saltwater approved and have a one-year warranty.

“Once again through conservative business practices KastKing® was able to put a quality reel in the hands of anglers at an affordable price,” says Tom Gahan, marketing director at Eposeidon. “The fishing public has seen it before with the KastKing Legend baitcaster introduce at ICAST 2015, and more recently, with the KastKing® carbon construction baitcaster. Those reels are pulling record sales numbers for us. Stay tuned for more product releases later this year.”

The Spartacus MSRP, available in right hand and left hand models, is $89.98, but will sell in the mid-$40 range at http://www.amazon.com/kastking and other exclusive online sellers.

“Spartacus is a must have reel for targeting trophy fish. It’s a ‘warrior’ of a baitcasting reel,” said Team Eposeidon Angler Consultant Paul Lopes from New Bedford, MA. “This reel will outlast and outperform other brand reels costing two to three times more!”

ABOUT EPOSEIDON:
Eposeidon (http://www.eposeidon.com) brings a fresh, innovative approach to anglers by offering quality fishing tackle products at the best prices and no cost, or low cost shipping. Eposeidon’s goal is to exceed expectations through outstanding customer service and superior product value to their customers. Eposeidon is continually expanding its product lines, which include KastKing®, an ICAST 2015 Best of Show award-winning brand, fishing line, fishing reels, and fishing rods, MadBite fishing lures, fishing tools, and accessories, KastKing® Ecooda Pro Series reels, and other fishing tackle products, to meet individual fishing equipment needs. Eposeidon is headquartered in Garden City, Long Island NY, USA and sells fishing tackle products in more than 140 countries.

Media Contact:
Tom Gahan
Director of Marketing
Eposeidon Outdoor Adventure, Inc.
Main Office: 1-855-830-7430 Ext. 1002
Direct Line: 631-369-0063
tgahan@eposeidon.com
http://www.eposeidon.com

Market Rates Insight Introduces TrendSpotter, Providing Banks and Credit Unions with Competitive Fee Trend Data for Benchmarking

TrendSpotter Reports on National Trends for Checking, Savings, Money Market Accounts, and CDs on ATM, OD, NSF, Wire Transfer, and Monthly Service Charge.

San Anselmo, CA, USA (January 17, 2016) — Market Rates Insight, Inc. (http://www.marketratesinsight.com), the leader in financial services pricing intelligence for deposits, personal loans, mortgages, and fees, today announced the release of TrendSpotter, a new research tool that captures quarterly retail fee trends for banks and credit unions nationwide.

TrendSpotter provides financial institutions with key intelligence by monitoring trends for retail deposit fees, features, and requirements in the marketplace. When combined with internal key performance indicators, this historical fee data enables banks and credit unions to monitor fee trends and their impact on sales volume and revenue.

TrendSpotter can provide valuable insight, and information to better predict the impact of fee changes. By using TrendSpotter for competitive benchmarking, financial institutions can overlay their own fee pricing to create a trend line that shows how the competition affects revenue, attrition, and volume for their own fee-based products. The tool provides an ability to configure a fee, feature, or requirement trend based on filters that allow the user to identify a specific institution by type or asset size. The tool’s flexibility provides the end user the ability to effectively track the competitive environment and impact of fee changes.

Samples of TrendSpotter data output include:

• ATM fees charged on foreign transactions (also includes waived and rebated fees)
• NSF/OD fees that can be filtered by market or size
• Minimum balance or combined balance requirements to waive monthly service charges
• Overdraft protection transfer fees

TrendSpotter is a unique tool that gives bank and credit union executives an understanding of retail deposit fee trends in the US marketplace. Data is extracted from Market Rates Insight’s FeeBuilder, the first database of live retail deposit fees on over 2,200 FIs that tracks live data on overdraft, non-sufficient funds, monthly service charges, ATM fees, wire transfer, on checking, money market, savings, and certificate of deposit.

“Fees continue to be an essential source of banking revenue, and TrendSpotter now gives bank executives the data they need to gain a true portrait of the competitive landscape for deposit fees,” said Rick Barham, founder and CEO of Market Rates Insight. “TrendSpotter not only tells you about specific competitors but gives you the bigger picture of market trends over time. Using TrendSpotter data, bankers can identify weaknesses in their pricing strategy and areas where they are overlooking potential fee revenues. There’s no other research tool like it on the market.”

TrendSpotter makes its observations at the national level, and is issued quarterly on an annual subscription basis. For more information, visit http://www.marketratesinsight.com.

About Market Rates Insight
For over 30 years, Market Rates Insight has helped banking executives make better informed pricing decisions. The company serves banks and credit unions nationally with competitive information on deposits, consumer loans, mortgages, and fees. Market Rates Insight provides the most granular historical and refresh pricing data in the industry, helping financial decision makers plan and prepare for likely changes in rates and products. The company’s cloud-based system provides timely and precise competitive data supported by usable graphs and charts.

Market Rates Insight is located in San Anselmo, California. For more information, see http://www.marketratesinsight.com.

Photos available upon request

Contact:
Tom Woolf
Market Rates Insight
(415) 259-5638
tom.woolf@marketratesinsight.com

Mi Rancho® Announces Passing of Patriarch Robert Berber Jr.

Bay Area Tortilla Company Now in Its Third Berber Generation with Ongoing Commitment to Founders’ Legacy of Traditional Methods, Food Purity and Quality.

San Leandro, CA, USA — Mi Rancho® (http://www.mirancho.com), a Bay Area food innovator in the production and global distribution of tortillas and Mexican foods, today announced the passing of Robert Berber Jr. after losing his battle with cancer. Robert Berber Jr. leaves a legacy as a successful businessman and philanthropist as well as a family company, Mi Rancho, which has become a national brand. Mi Rancho is now managed by Robert’s son, Manuel Berber, who has served as president of the company since 1992.

Robert Berber Jr. is responsible for building Mi Rancho into the company it is today, manufacturing more than 1.3 billion tortillas each year. Born and raised in Los Angeles, Robert Berber Jr. moved to the Bay Area where in 1954 he and his father, Robert Berber Sr. purchased an Oakland Mexican grocery and panaderia noted for making delicious corn and flour tortillas and breads. Robert assumed sole ownership of the store in 1974 and through hard work and vision built Mi Rancho into a national tortilla brand that is respected for its quality, consistency and purity of ingredients.

The traditional methods of making tortillas used by Robert Berber Sr. and Robert Berber Jr. are still the foundation for the making of Mi Rancho products. Mi Rancho’s corn tortillas are made from whole kernel corn that is carefully cooked and steeped with lime for up to 10 hours. The corn is then stone-ground with lava stones for a unique texture and flavor. Mi Rancho also uses local ingredients grown in California, and it offers organic, non-GMO corn and flour tortillas.

“My father will be sorely missed by the Mi Rancho family and in the community,” said Manuel Berber, owner and President of Mi Rancho. “However, we intend to keep his legacy alive by continuing to use the same time-honored methods and whole ingredients we have used for the past 60 years, when my father and grandfather established the family business. We will continue to maintain our commitment to superior quality and exquisite taste as the company passes into the hands of my two sons, the fourth generation of Berbers.”

Robert Berber Jr. also was an active participant in the Bay Area community. He served on the Board of Directors for City Center Federal Savings, was active in the Orinda Rotary Club, and delivered food to those in need through Meals on Wheels. He also established a scholarship for underserved families at his alma mater, Cathedral High School in Los Angeles.

The Berber family has requested that those who wish to honor Robert Berber Jr.’s memory do so by making a donation to the John Muir Health Foundation, 1400 Treat Blvd., Walnut Creek, CA 94597 or online: https://www.johnmuirhealth.com/secure/make-a-donation.html.

About Mi Rancho
Mi Rancho® is an innovator in the specialty foods market specializing in tortillas and Mexican food products. Founded as a family-run Mexican bakery and grocery store in Oakland in 1939, Mi Rancho started to expand in the 1950s, providing tortillas to local restaurants. Today the company is now in its third generation and is still family owned and operated. Mi Rancho produces 4.5 million tortillas each day or 1.3 billion tortillas each year, serving various segments including food service, retail, industrial, and international. Despite Mi Rancho’s growth, the company is still operated with a passion for excellence and a commitment to produce the best quality tortillas made from local California ingredients.

For more information, visit Mi Rancho on the web at http://www.mirancho.com.

Photos available

Contact:
Tom Woolf
Director of PR, Gumas Advertising
415-621-7575
twoolf@gumas.com