Daily Archives: July 21, 2015

Business

Sri Lanka Pavilion To Showcase The Best Of Sri Lankan Tea At 3rd Edition Of “World Tea & Coffee Expo”™ 2015

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* Rising demand in India for tea from Sri Lanka spurs Sri Lanka Tea Board to set up an exclusive Pavilion at India’s only trade show dedicated to the Tea & Coffee sectors.

Mumbai, India, July 22, 2015 — With Indian consumption of Sri Lankan tea rising rapidly, the Sri Lanka Tea Board has reserved a special pavilion at the 3rd edition of World Tea & Coffee Expo (WTCE) 2015 being held at Mumbai, India’s commercial capital, from 1st Oct 2015 to 3rd Oct 2015. Under the aegis of the Sri Lanka Tea Board, a number of companies shall be showcasing various kinds of bulk and packet Tea with a view to increase bilateral trade with India. During the current year itself (i.e. 2015), Sri Lanka has exported more than 300 tonnes of Tea to India. Sri Lankan companies shall be displaying Ceylon Super Pekoe black tea, Ceylon green tea, White Tea, Ceylon Silver tip tea, Instant Tea and special types of tea for which Sri Lanka is famous.

According to Mr. Y.G.Wijeratne, Chairman, Sri Lanka Tea Board, “India has a large and growing consumer base with varied levels of income,making it a great market for all kinds of Tea. Our participation in WTCE 2015 will enable us to promote Sri Lankan companies in India at a dedicated trade fair which provides an opportunity to directly interact with Indian buyers, potential partners and government officials”

Although India is the second largest producer of tea in the world – because of its population size – it is also the 2ndlargest consumer of Tea. With changing lifestyles, large-scale urbanization and mushrooming of upscale cafes for both Tea & Coffee, demand for non traditional tea like Premium tea, green tea, white tea etc is growing at a whopping 20% annually. Due to shortage of high quality premium tea supply in India, Indian branded tea companies buy premium tea from Kenya and Sri Lanka.

The 3rd World Tea & Coffee Expo 2015 offers a platform, which promises to not only boost the Indian Tea and Coffee industry; but also strengthen relationships between India and the participating nations. In addition to a display of products, Vending Solutions, machineries, technologies and certifications from the entire gamut of the Hot beverage sector, additional activities at the Expo include: B2B match-making, Workshops & Championships, a High Level 2-day Conference by Industry leaders, academicians and policy makers, export/import guidance kiosks, Knowledge zone etc. The WTCE platform is utilized by many companies as a launching pad for new products.

Defining the vision behind the Expo, Ms Priti M Kapadia, Director, Sentinel Exhibitions Asia P Ltd, organizers of the expo, states, “The World Tea & Coffee Expo was launched in 2013 to offer an organized avenue for all the industry stakeholders to come together under a single roof for networking, business expansion and ideas exchange. The Expo shall emphasize the prospects of the Hot Beverage sector as also showcase technological innovations in this important sector.”

WTCE is supported by many eminent trade bodies including Tea Board of India (Govt. of India) and fulfils the need for an organized event for Tea & Coffee Companies in India to come together. For further information please log onto http://www.worldteacoffeeexpo.com or call on +91 22 28625131 or email to info@worldteacoffeeexpo.com.

Press & Media Contact:
Mitesh M Kapadia
Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services
B-603, Samajdeep, Near Bhanu Park/Seasons Restaurant
Adukia Road, Off S V Road
Kandivli (W), Mumbai 400 067 India
Mob: +91 98205 03876
Tel: (022) 28625131/32
Fax: (022) 28625133
mitesh@publicrelationindia.com
http://www.publicrelationindia.com
http://www.worldteacoffeeexpo.com

Business

KastKing® Fishing Rod Racks Win Major Award, Boosts Company

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KastKing® “Rack ’em Up” fishing rod racks outscore many entrants and big, long-established brand names in fishing tackle Best of Show Award vote.

Garden City, Long Island, NY (July 20, 2015) — Eposeidon‘s KastKing® brand headquartered in Long Island, NY bested many notable contenders for a coveted Best of Show Award at the International Convention of Allied SportFishing Trades (ICAST).

Eposeidon’s KastKing® brand was awarded Best of Show for their unique design KastKing® “Rack ’em Up” fishing rod racks. This year, 270 companies submitted 889 products in the New Product Showcase, all vying for the “Best of Show” award in 24 categories. Members of the media and buyers vote on the products for the awards. Making up a special section of ICAST’s half a million gross square feet show floor, the New Product Showcase provided special visibility for the industry’s latest innovations.

“The single most important feature for ICAST exhibitors and attendees alike is the New Product Showcase,” American Sportfishing Association (ASA) said in a press release. “The New Product Showcase, sponsored by Fishing Tackle Retailer, embodies the sportfishing industry’s innovative and entrepreneurial spirit and rewards that ingenuity through the “Best of Show” new product awards competition.”

Eposeidon’s KastKing® brand was well represented with a team of 15 at ICAST. It is the world’s largest sportfishing trade show and was held July 14 – 17, at the Orange County Convention Center Orlando, FL. Produced by the ASA, the industry’s trade association, ICAST – in its 58th year as the industry’s trade show – is the annual destination for the global recreational fishing industry. More than 12,000 representatives from the global sportfishing industry were in Orlando to see the latest innovations in fishing tackle, gear, accessories, and apparel.

KastKing® offers three different Rack em Up fishing tackle management rod rack models; a 12 rod rack, a 12 rod fold-flat rack and a 24 rod rack. They are all patent applied for designs. MSRP for these innovative rust-free aluminum racks allow fishing rods to be stored in an upright position with minimal floor space. MSRP for KastKing®’s rod racks are $64.98, $66.98, and $76.98 respectively.

“Winning the Best of Show award at ICAST 2015 is one of the most amazing milestones in our company’s history. Many thanks to our great Eposeidon team,” said Eposeidon’s 28 year-old CEO Tate Cui at the Chairman’s Industry Awards Reception. “As of now, our KastKing® brand products – fishing reels, fishing line, and rods, have sold in over 140 countries and made many big names rethink their strategies. We’re more than ready to take on any upcoming challenge. I believe with our business model and innovative business practices, we’ll become the next big thing in fishing.”

“I am proud and amazed of what Eposeidon has accomplished in the last eighteen months with our KastKing® brand. Let’s all watch what happens in the next eighteen months,” added Eposeidon’s Marketing Director, Tom Gahan. “We were approached by numerous buyers following the award.”

ABOUT EPOSEIDON:
Eposeidon (http://www.eposeidon.com) brings a fresh, innovative approach to anglers by offering quality fishing tackle products at the best prices and no cost, or low cost shipping. Eposeidon’s goal is to exceed expectations through outstanding customer service and superior product value to their customers. Eposeidon is continually expanding its product lines, which include KastKing® fishing line, fishing reels, and fishing rods, MadBite fishing lures, Ecooda Pro Series reels, and other fishing tackle products, to meet individual fishing equipment needs. Eposeidon is headquartered in Garden City, NY, USA and sells fishing tackle products globally.

Media Contact:
Tom Gahan
Director of Marketing
Eposeidon Outdoor Adventure, Inc.
Direct Line 631.369.0063
Main Office: 1.855.830.7430
tgahan@eposeidon.com
http://www.eposeidon.com